Worldwide adblock usage broken down by device type for region & website category.
Report last updated: June 15, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.27% | 96.19% | 85.62% | 87.14% | 11.73% | 3.81% | 14.38% | 12.86% |
| Central & Eastern Europe | 54.87% | 84.76% | 92.21% | 77.06% | 45.13% | 15.24% | 7.79% | 22.94% |
| Latin America | 82.97% | 95.23% | 93.17% | 88.83% | 17.03% | 4.77% | 6.83% | 11.17% |
| Middle East & Africa | 85.48% | 96.09% | 95.43% | 92.04% | 14.52% | 3.91% | 4.57% | 7.96% |
| North America | 92.27% | 99.20% | 82.02% | 84.45% | 7.73% | 0.80% | 17.98% | 15.55% |
| Western Europe | 83.94% | 97.52% | 95.37% | 90.56% | 16.06% | 2.48% | 4.63% | 9.44% |
| Total | 84.18% | 97.68% | 89.44% | 87.71% | 15.83% | 2.32% | 10.56% | 12.29% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 61.75% | 92.89% | 93.82% | 84.43% | 38.25% | 7.11% | 6.18% | 15.57% |
| Arts & Entertainment | 89.50% | 97.03% | 89.35% | 89.90% | 10.50% | 2.97% | 10.65% | 10.10% |
| Autos & Vehicles | 81.57% | 95.02% | 76.50% | 79.35% | 18.43% | 4.98% | 23.50% | 20.65% |
| Beauty & Fitness | 98.15% | 100.00% | 99.86% | 99.27% | 1.85% | 0.00% | 0.14% | 0.73% |
| Books & Literature | 87.91% | 97.77% | 95.08% | 91.60% | 12.09% | 2.23% | 4.92% | 8.40% |
| Business & Industrial | 82.07% | 95.12% | 66.82% | 74.60% | 17.93% | 4.88% | 33.18% | 25.40% |
| Computers & Electronics | 75.74% | 95.06% | 82.07% | 77.96% | 24.26% | 4.94% | 17.93% | 22.04% |
| Finance | 84.36% | 96.94% | 95.51% | 90.45% | 15.64% | 3.06% | 4.49% | 9.55% |
| Food & Drink | 84.35% | 95.19% | 65.43% | 73.43% | 15.65% | 4.81% | 34.57% | 26.57% |
| Games | 94.18% | 99.12% | 99.04% | 96.96% | 5.82% | 0.88% | 0.96% | 3.04% |
| Health | 85.49% | 96.08% | 72.08% | 79.81% | 14.51% | 3.92% | 27.93% | 20.19% |
| Hobbies & Leisure | 95.29% | 100.00% | 85.38% | 89.38% | 4.71% | 0.00% | 14.62% | 10.63% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 86.63% | 81.37% | 90.40% | 88.89% | 13.37% | 18.63% | 9.60% | 11.11% |
| Jobs & Education | 81.80% | 96.70% | 87.62% | 85.07% | 18.20% | 3.30% | 12.38% | 14.93% |
| Law & Government | 99.38% | 99.70% | 99.19% | 99.29% | 0.62% | 0.30% | 0.81% | 0.71% |
| News | 92.05% | 99.54% | 98.92% | 97.94% | 7.95% | 0.46% | 1.08% | 2.06% |
| Online Communities | 84.66% | 85.42% | 78.48% | 81.20% | 15.34% | 14.58% | 21.52% | 18.80% |
| People & Society | 81.90% | 100.00% | 98.78% | 95.47% | 18.10% | 0.00% | 1.22% | 4.53% |
| Pets & Animals | 94.72% | 100.00% | 98.27% | 97.09% | 5.28% | 0.00% | 1.73% | 2.91% |
| Real Estate | 88.70% | 95.75% | 93.87% | 92.58% | 11.30% | 4.25% | 6.13% | 7.42% |
| Reference | 83.28% | 99.68% | 98.63% | 94.17% | 16.72% | 0.32% | 1.37% | 5.83% |
| Science | 82.96% | 95.15% | 64.00% | 74.07% | 17.04% | 4.85% | 36.00% | 25.93% |
| Shopping | 91.58% | 99.19% | 98.99% | 96.05% | 8.42% | 0.81% | 1.01% | 3.95% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 93.89% | 99.85% | 99.78% | 99.52% | 6.11% | 0.15% | 0.22% | 0.48% |
| Total | 84.18% | 97.68% | 89.44% | 87.71% | 15.83% | 2.32% | 10.56% | 12.29% |