Worldwide adblock usage broken down by device type for region & website category.
Report last updated: January 6, 2026
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 87.26% | 94.76% | 84.33% | 85.99% | 12.74% | 5.24% | 15.67% | 14.01% |
| Central & Eastern Europe | 50.99% | 84.30% | 90.76% | 73.83% | 49.01% | 15.70% | 9.24% | 26.17% |
| Latin America | 92.07% | 93.96% | 94.32% | 92.88% | 7.93% | 6.04% | 5.68% | 7.12% |
| Middle East & Africa | 84.39% | 95.94% | 96.03% | 92.55% | 15.61% | 4.06% | 3.97% | 7.45% |
| North America | 91.49% | 99.20% | 81.63% | 83.83% | 8.51% | 0.80% | 18.37% | 16.17% |
| Western Europe | 85.55% | 98.15% | 96.69% | 92.78% | 14.45% | 1.85% | 3.31% | 7.22% |
| Total | 84.89% | 98.11% | 90.92% | 89.15% | 15.11% | 1.89% | 9.08% | 10.85% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 66.21% | 92.80% | 93.07% | 84.31% | 33.79% | 7.20% | 6.93% | 15.69% |
| Arts & Entertainment | 90.38% | 97.13% | 97.24% | 93.81% | 9.62% | 2.87% | 2.76% | 6.19% |
| Autos & Vehicles | 84.48% | 97.60% | 88.44% | 87.01% | 15.52% | 2.40% | 11.56% | 12.99% |
| Beauty & Fitness | 98.07% | 100.00% | 99.86% | 99.26% | 1.93% | 0.00% | 0.14% | 0.74% |
| Books & Literature | 88.76% | 97.22% | 95.20% | 92.03% | 11.24% | 2.78% | 4.80% | 7.97% |
| Business & Industrial | 84.15% | 97.68% | 66.75% | 75.43% | 15.85% | 2.32% | 33.25% | 24.57% |
| Computers & Electronics | 78.01% | 96.08% | 80.82% | 79.02% | 21.99% | 3.92% | 19.18% | 20.98% |
| Finance | 84.14% | 96.96% | 95.49% | 90.39% | 15.86% | 3.04% | 4.51% | 9.61% |
| Food & Drink | 87.19% | 98.25% | 93.73% | 92.80% | 12.81% | 1.75% | 6.27% | 7.20% |
| Games | 89.72% | 98.87% | 98.60% | 95.12% | 10.28% | 1.13% | 1.40% | 4.88% |
| Health | 87.08% | 97.46% | 72.23% | 80.68% | 12.92% | 2.54% | 27.78% | 19.32% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 84.95% | 80.08% | 88.10% | 86.76% | 15.05% | 19.92% | 11.90% | 13.24% |
| Jobs & Education | 81.50% | 97.41% | 87.40% | 84.86% | 18.50% | 2.59% | 12.60% | 15.14% |
| Law & Government | 99.49% | 99.81% | 99.46% | 99.47% | 0.51% | 0.19% | 0.54% | 0.53% |
| News | 90.76% | 99.53% | 98.91% | 97.79% | 9.24% | 0.47% | 1.09% | 2.21% |
| Online Communities | 78.63% | 50.00% | 61.51% | 67.85% | 21.37% | 50.00% | 38.49% | 32.15% |
| People & Society | 80.39% | 100.00% | 98.35% | 97.46% | 19.61% | 0.00% | 1.65% | 2.54% |
| Real Estate | 87.05% | 94.39% | 92.07% | 90.70% | 12.95% | 5.61% | 7.93% | 9.30% |
| Reference | 82.10% | 99.66% | 98.75% | 94.14% | 17.90% | 0.34% | 1.25% | 5.86% |
| Science | 85.05% | 97.67% | 63.93% | 74.90% | 14.95% | 2.33% | 36.07% | 25.10% |
| Shopping | 89.86% | 99.16% | 98.65% | 94.79% | 10.14% | 0.84% | 1.35% | 5.21% |
| Sports | 87.09% | 99.70% | 98.21% | 94.94% | 12.91% | 0.30% | 1.79% | 5.06% |
| Travel | 94.68% | 99.87% | 99.75% | 99.50% | 5.32% | 0.13% | 0.25% | 0.50% |
| Total | 84.89% | 98.11% | 90.92% | 89.15% | 15.11% | 1.89% | 9.08% | 10.85% |