Worldwide adblock usage broken down by device type for region & website category.
Report last updated: September 18, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 89.79% | 94.69% | 83.77% | 87.12% | 10.21% | 5.31% | 16.23% | 12.88% |
| Central & Eastern Europe | 53.37% | 84.71% | 91.70% | 75.85% | 46.63% | 15.29% | 8.30% | 24.15% |
| Latin America | 81.01% | 94.59% | 92.51% | 87.54% | 18.99% | 5.41% | 7.49% | 12.46% |
| Middle East & Africa | 85.17% | 95.73% | 95.35% | 91.91% | 14.83% | 4.27% | 4.65% | 8.09% |
| North America | 92.15% | 99.25% | 81.88% | 84.21% | 7.85% | 0.75% | 18.12% | 15.79% |
| Western Europe | 83.71% | 97.50% | 95.35% | 90.49% | 16.29% | 2.50% | 4.65% | 9.51% |
| Total | 83.85% | 97.70% | 89.35% | 87.57% | 16.15% | 2.30% | 10.65% | 12.43% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 66.21% | 92.80% | 93.07% | 84.31% | 33.79% | 7.20% | 6.93% | 15.69% |
| Arts & Entertainment | 89.49% | 97.03% | 89.35% | 89.90% | 10.51% | 2.97% | 10.65% | 10.10% |
| Autos & Vehicles | 81.57% | 95.02% | 76.50% | 79.35% | 18.43% | 4.98% | 23.50% | 20.65% |
| Beauty & Fitness | 98.08% | 100.00% | 99.86% | 99.26% | 1.92% | 0.00% | 0.14% | 0.74% |
| Books & Literature | 88.23% | 97.38% | 95.23% | 91.83% | 11.77% | 2.62% | 4.77% | 8.17% |
| Business & Industrial | 82.07% | 95.12% | 66.82% | 74.60% | 17.93% | 4.88% | 33.18% | 25.40% |
| Computers & Electronics | 75.93% | 93.96% | 79.69% | 77.23% | 24.07% | 6.04% | 20.31% | 22.77% |
| Finance | 84.27% | 96.93% | 95.50% | 90.42% | 15.73% | 3.07% | 4.50% | 9.58% |
| Food & Drink | 84.35% | 95.19% | 65.43% | 73.43% | 15.65% | 4.81% | 34.57% | 26.57% |
| Games | 91.22% | 98.92% | 98.66% | 95.78% | 8.78% | 1.08% | 1.34% | 4.22% |
| Health | 85.49% | 96.09% | 72.07% | 79.81% | 14.51% | 3.91% | 27.93% | 20.19% |
| Hobbies & Leisure | 100.00% | 0.00% | 100.00% | 100.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 86.09% | 81.53% | 89.69% | 88.22% | 13.91% | 18.47% | 10.31% | 11.78% |
| Jobs & Education | 80.78% | 96.55% | 87.05% | 84.31% | 19.22% | 3.45% | 12.95% | 15.69% |
| Law & Government | 99.39% | 99.74% | 99.23% | 99.32% | 0.61% | 0.26% | 0.77% | 0.68% |
| News | 91.80% | 99.54% | 98.91% | 97.93% | 8.20% | 0.46% | 1.09% | 2.07% |
| Online Communities | 85.60% | 78.13% | 74.43% | 79.13% | 14.40% | 21.88% | 25.57% | 20.87% |
| People & Society | 81.82% | 100.00% | 98.78% | 95.94% | 18.18% | 0.00% | 1.22% | 4.06% |
| Pets & Animals | 96.32% | 100.00% | 98.52% | 97.80% | 3.68% | 0.00% | 1.48% | 2.20% |
| Real Estate | 88.53% | 95.00% | 92.94% | 91.79% | 11.47% | 5.00% | 7.06% | 8.21% |
| Reference | 82.97% | 99.67% | 98.71% | 94.24% | 17.03% | 0.33% | 1.29% | 5.76% |
| Science | 82.96% | 95.15% | 64.00% | 74.07% | 17.04% | 4.85% | 36.00% | 25.93% |
| Shopping | 90.95% | 99.19% | 98.86% | 95.62% | 9.05% | 0.81% | 1.14% | 4.38% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 94.22% | 99.86% | 99.76% | 99.50% | 5.78% | 0.14% | 0.24% | 0.50% |
| Total | 83.85% | 97.70% | 89.35% | 87.57% | 16.15% | 2.30% | 10.65% | 12.43% |