Worldwide adblock usage broken down by device type for region & website category.
Report last updated: February 20, 2026
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 84.31% | 94.80% | 84.83% | 84.61% | 15.69% | 5.20% | 15.17% | 15.39% |
| Central & Eastern Europe | 50.55% | 84.99% | 91.09% | 74.45% | 49.45% | 15.01% | 8.91% | 25.55% |
| Latin America | 94.50% | 94.03% | 95.57% | 94.84% | 5.50% | 5.97% | 4.43% | 5.16% |
| Middle East & Africa | 84.23% | 96.20% | 96.50% | 93.22% | 15.77% | 3.80% | 3.50% | 6.78% |
| North America | 90.66% | 99.16% | 81.78% | 83.79% | 9.34% | 0.84% | 18.22% | 16.21% |
| Western Europe | 85.66% | 98.07% | 96.96% | 93.46% | 14.34% | 1.93% | 3.04% | 6.54% |
| Total | 84.83% | 98.05% | 91.91% | 89.96% | 15.17% | 1.95% | 8.09% | 10.04% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 65.43% | 92.71% | 92.91% | 83.98% | 34.57% | 7.29% | 7.09% | 16.02% |
| Arts & Entertainment | 90.38% | 97.13% | 97.24% | 93.81% | 9.62% | 2.87% | 2.76% | 6.19% |
| Autos & Vehicles | 85.03% | 97.60% | 91.86% | 89.61% | 14.97% | 2.40% | 8.14% | 10.39% |
| Beauty & Fitness | 98.06% | 100.00% | 99.86% | 99.26% | 1.94% | 0.00% | 0.14% | 0.74% |
| Books & Literature | 88.91% | 97.09% | 95.22% | 92.10% | 11.09% | 2.91% | 4.78% | 7.90% |
| Business & Industrial | 84.14% | 97.58% | 65.55% | 74.62% | 15.86% | 2.42% | 34.45% | 25.38% |
| Computers & Electronics | 78.05% | 95.97% | 79.92% | 78.79% | 21.95% | 4.03% | 20.08% | 21.22% |
| Finance | 84.18% | 96.96% | 95.52% | 90.42% | 15.82% | 3.04% | 4.48% | 9.58% |
| Food & Drink | 87.47% | 98.19% | 95.67% | 94.66% | 12.53% | 1.81% | 4.33% | 5.34% |
| Games | 89.65% | 98.87% | 98.59% | 95.09% | 10.35% | 1.13% | 1.41% | 4.91% |
| Health | 86.96% | 97.40% | 71.33% | 80.11% | 13.04% | 2.60% | 28.67% | 19.89% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 84.29% | 79.38% | 87.21% | 85.94% | 15.71% | 20.62% | 12.79% | 14.06% |
| Jobs & Education | 81.44% | 97.33% | 86.90% | 84.59% | 18.56% | 2.67% | 13.10% | 15.41% |
| Law & Government | 99.48% | 100.00% | 99.58% | 99.54% | 0.52% | 0.00% | 0.42% | 0.46% |
| News | 89.41% | 99.45% | 98.85% | 97.43% | 10.59% | 0.55% | 1.15% | 2.57% |
| Online Communities | 78.63% | 50.00% | 61.51% | 67.85% | 21.37% | 50.00% | 38.49% | 32.15% |
| People & Society | 80.39% | 100.00% | 98.35% | 97.46% | 19.61% | 0.00% | 1.65% | 2.54% |
| Real Estate | 85.01% | 94.14% | 91.69% | 89.78% | 14.99% | 5.86% | 8.31% | 10.22% |
| Reference | 82.10% | 99.66% | 98.75% | 94.14% | 17.90% | 0.34% | 1.25% | 5.86% |
| Science | 85.08% | 97.55% | 62.80% | 74.12% | 14.92% | 2.45% | 37.20% | 25.88% |
| Shopping | 89.35% | 99.17% | 98.55% | 94.37% | 10.65% | 0.83% | 1.45% | 5.63% |
| Sports | 86.72% | 98.56% | 98.20% | 95.99% | 13.28% | 1.44% | 1.80% | 4.01% |
| Travel | 94.87% | 99.87% | 99.75% | 99.51% | 5.13% | 0.13% | 0.25% | 0.49% |
| Total | 84.83% | 98.05% | 91.91% | 89.96% | 15.17% | 1.95% | 8.09% | 10.04% |