Worldwide adblock usage broken down by device type for region & website category.
Report last updated: December 21, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.57% | 94.65% | 84.13% | 86.60% | 11.43% | 5.35% | 15.87% | 13.40% |
| Central & Eastern Europe | 51.04% | 84.17% | 90.77% | 73.77% | 48.96% | 15.83% | 9.23% | 26.23% |
| Latin America | 87.39% | 94.03% | 94.30% | 90.86% | 12.61% | 5.97% | 5.70% | 9.14% |
| Middle East & Africa | 84.83% | 95.87% | 96.02% | 92.65% | 15.17% | 4.13% | 3.98% | 7.35% |
| North America | 91.79% | 99.24% | 81.58% | 83.85% | 8.22% | 0.76% | 18.42% | 16.15% |
| Western Europe | 85.48% | 98.19% | 96.41% | 92.21% | 14.52% | 1.81% | 3.59% | 7.79% |
| Total | 84.86% | 98.14% | 90.16% | 88.54% | 15.14% | 1.86% | 9.84% | 11.46% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 66.21% | 92.80% | 93.07% | 84.31% | 33.79% | 7.20% | 6.93% | 15.69% |
| Arts & Entertainment | 90.38% | 97.13% | 97.24% | 93.81% | 9.62% | 2.87% | 2.76% | 6.19% |
| Autos & Vehicles | 84.14% | 97.56% | 85.40% | 85.00% | 15.86% | 2.44% | 14.60% | 15.00% |
| Beauty & Fitness | 98.07% | 100.00% | 99.86% | 99.26% | 1.93% | 0.00% | 0.14% | 0.74% |
| Books & Literature | 88.71% | 97.25% | 95.22% | 92.04% | 11.29% | 2.75% | 4.78% | 7.96% |
| Business & Industrial | 84.14% | 97.73% | 67.10% | 75.62% | 15.86% | 2.27% | 32.90% | 24.38% |
| Computers & Electronics | 77.98% | 96.10% | 81.06% | 79.08% | 22.02% | 3.90% | 18.94% | 20.92% |
| Finance | 84.14% | 96.96% | 95.49% | 90.38% | 15.86% | 3.04% | 4.51% | 9.62% |
| Food & Drink | 86.79% | 98.24% | 88.27% | 88.05% | 13.21% | 1.76% | 11.73% | 11.95% |
| Games | 89.72% | 98.87% | 98.60% | 95.12% | 10.28% | 1.13% | 1.40% | 4.88% |
| Health | 87.11% | 97.49% | 72.49% | 80.82% | 12.89% | 2.51% | 27.51% | 19.18% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 85.13% | 80.30% | 88.39% | 87.01% | 14.87% | 19.70% | 11.61% | 12.99% |
| Jobs & Education | 81.54% | 97.47% | 87.58% | 84.98% | 18.46% | 2.53% | 12.42% | 15.02% |
| Law & Government | 99.48% | 99.82% | 99.45% | 99.47% | 0.52% | 0.18% | 0.55% | 0.53% |
| News | 91.13% | 99.53% | 98.90% | 97.87% | 8.87% | 0.47% | 1.10% | 2.13% |
| Online Communities | 78.63% | 50.00% | 61.51% | 67.85% | 21.37% | 50.00% | 38.49% | 32.15% |
| People & Society | 86.18% | 100.00% | 98.78% | 97.47% | 13.82% | 0.00% | 1.22% | 2.53% |
| Real Estate | 87.43% | 94.47% | 92.18% | 90.90% | 12.57% | 5.53% | 7.82% | 9.10% |
| Reference | 82.10% | 99.66% | 98.75% | 94.14% | 17.90% | 0.34% | 1.25% | 5.86% |
| Science | 85.08% | 97.71% | 64.23% | 75.12% | 14.92% | 2.29% | 35.77% | 24.88% |
| Shopping | 89.98% | 99.16% | 98.62% | 94.88% | 10.02% | 0.84% | 1.38% | 5.12% |
| Sports | 87.09% | 99.70% | 98.21% | 94.94% | 12.91% | 0.30% | 1.79% | 5.06% |
| Travel | 94.62% | 99.87% | 99.75% | 99.50% | 5.38% | 0.13% | 0.25% | 0.50% |
| Total | 84.86% | 98.14% | 90.16% | 88.54% | 15.14% | 1.86% | 9.84% | 11.46% |