Worldwide adblock usage broken down by device type for region & website category.
Report last updated: November 3, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 89.21% | 94.55% | 83.72% | 86.79% | 10.79% | 5.45% | 16.28% | 13.21% |
| Central & Eastern Europe | 51.92% | 84.10% | 90.79% | 73.94% | 48.08% | 15.90% | 9.21% | 26.06% |
| Latin America | 79.58% | 94.07% | 92.80% | 87.09% | 20.42% | 5.93% | 7.20% | 12.91% |
| Middle East & Africa | 84.91% | 95.60% | 95.33% | 91.79% | 15.09% | 4.40% | 4.67% | 8.21% |
| North America | 91.99% | 99.25% | 81.72% | 84.02% | 8.01% | 0.75% | 18.28% | 15.98% |
| Western Europe | 84.00% | 97.64% | 95.50% | 90.64% | 16.00% | 2.36% | 4.50% | 9.36% |
| Total | 83.90% | 97.80% | 89.23% | 87.50% | 16.10% | 2.20% | 10.77% | 12.50% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 66.21% | 92.80% | 93.07% | 84.31% | 33.79% | 7.20% | 6.93% | 15.69% |
| Arts & Entertainment | 90.38% | 97.13% | 97.24% | 93.82% | 9.62% | 2.87% | 2.76% | 6.18% |
| Autos & Vehicles | 82.06% | 95.77% | 76.87% | 79.79% | 17.94% | 4.23% | 23.13% | 20.21% |
| Beauty & Fitness | 98.08% | 100.00% | 99.86% | 99.26% | 1.92% | 0.00% | 0.14% | 0.74% |
| Books & Literature | 88.51% | 97.38% | 95.24% | 91.98% | 11.49% | 2.62% | 4.76% | 8.02% |
| Business & Industrial | 82.65% | 96.00% | 67.12% | 75.03% | 17.35% | 4.00% | 32.88% | 24.97% |
| Computers & Electronics | 76.48% | 94.75% | 80.34% | 77.81% | 23.52% | 5.25% | 19.66% | 22.19% |
| Finance | 84.16% | 96.92% | 95.49% | 90.39% | 15.84% | 3.08% | 4.51% | 9.61% |
| Food & Drink | 84.85% | 95.69% | 61.40% | 71.86% | 15.15% | 4.31% | 38.60% | 28.14% |
| Games | 89.58% | 98.88% | 98.60% | 95.07% | 10.42% | 1.12% | 1.40% | 4.93% |
| Health | 85.99% | 96.62% | 72.42% | 80.24% | 14.01% | 3.38% | 27.58% | 19.76% |
| Hobbies & Leisure | 100.00% | 0.00% | 100.00% | 100.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 85.66% | 80.99% | 89.11% | 87.68% | 14.34% | 19.01% | 10.89% | 12.32% |
| Jobs & Education | 80.66% | 96.79% | 87.13% | 84.31% | 19.34% | 3.21% | 12.87% | 15.69% |
| Law & Government | 99.45% | 99.70% | 99.36% | 99.41% | 0.55% | 0.30% | 0.64% | 0.59% |
| News | 91.13% | 99.50% | 98.85% | 97.80% | 8.87% | 0.50% | 1.15% | 2.20% |
| Online Communities | 78.91% | 50.00% | 62.04% | 68.28% | 21.09% | 50.00% | 37.96% | 31.72% |
| People & Society | 82.33% | 100.00% | 98.78% | 96.96% | 17.67% | 0.00% | 1.22% | 3.04% |
| Pets & Animals | 97.62% | 100.00% | 100.00% | 99.22% | 2.38% | 0.00% | 0.00% | 0.78% |
| Real Estate | 88.19% | 94.72% | 92.56% | 91.40% | 11.81% | 5.28% | 7.44% | 8.60% |
| Reference | 82.11% | 99.66% | 98.75% | 94.14% | 17.89% | 0.34% | 1.25% | 5.86% |
| Science | 83.59% | 96.42% | 64.34% | 74.55% | 16.41% | 3.58% | 35.66% | 25.45% |
| Shopping | 90.55% | 99.17% | 98.78% | 95.33% | 9.45% | 0.83% | 1.22% | 4.67% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 94.39% | 99.87% | 99.75% | 99.49% | 5.61% | 0.13% | 0.25% | 0.51% |
| Total | 83.90% | 97.80% | 89.23% | 87.50% | 16.10% | 2.20% | 10.77% | 12.50% |