Worldwide adblock usage broken down by device type for region & website category.
Report last updated: April 29, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.40% | 96.32% | 86.29% | 87.51% | 11.60% | 3.68% | 13.71% | 12.49% |
| Central & Eastern Europe | 56.08% | 84.45% | 92.37% | 77.75% | 43.92% | 15.55% | 7.63% | 22.25% |
| Latin America | 84.07% | 95.58% | 94.23% | 89.93% | 15.93% | 4.42% | 5.77% | 10.07% |
| Middle East & Africa | 85.60% | 96.20% | 95.52% | 92.20% | 14.40% | 3.80% | 4.48% | 7.80% |
| North America | 92.46% | 99.21% | 83.91% | 86.03% | 7.54% | 0.79% | 16.09% | 13.97% |
| Western Europe | 84.09% | 97.56% | 95.41% | 90.67% | 15.91% | 2.44% | 4.59% | 9.33% |
| Total | 84.45% | 97.70% | 90.34% | 88.36% | 15.55% | 2.30% | 9.66% | 11.64% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 61.44% | 92.89% | 93.82% | 84.28% | 38.56% | 7.11% | 6.18% | 15.72% |
| Arts & Entertainment | 83.36% | 98.25% | 85.66% | 85.17% | 16.64% | 1.75% | 14.34% | 14.83% |
| Autos & Vehicles | 81.64% | 95.02% | 78.94% | 80.52% | 18.36% | 4.98% | 21.06% | 19.48% |
| Beauty & Fitness | 98.18% | 100.00% | 99.86% | 99.27% | 1.82% | 0.00% | 0.14% | 0.73% |
| Books & Literature | 87.63% | 97.75% | 94.96% | 91.37% | 12.37% | 2.25% | 5.04% | 8.63% |
| Business & Industrial | 82.06% | 95.08% | 68.53% | 75.52% | 17.94% | 4.92% | 31.47% | 24.48% |
| Computers & Electronics | 75.66% | 95.10% | 83.26% | 78.27% | 24.34% | 4.90% | 16.74% | 21.73% |
| Finance | 84.84% | 97.14% | 95.62% | 90.70% | 15.16% | 2.86% | 4.38% | 9.30% |
| Food & Drink | 84.43% | 95.25% | 68.34% | 75.27% | 15.57% | 4.75% | 31.66% | 24.73% |
| Games | 94.83% | 99.17% | 99.12% | 97.28% | 5.17% | 0.83% | 0.88% | 2.72% |
| Health | 85.61% | 96.01% | 75.48% | 81.43% | 14.39% | 3.99% | 24.52% | 18.57% |
| Hobbies & Leisure | 97.37% | 100.00% | 88.92% | 93.95% | 2.63% | 0.00% | 11.08% | 6.05% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 87.44% | 80.97% | 90.61% | 89.35% | 12.56% | 19.03% | 9.39% | 10.65% |
| Jobs & Education | 82.37% | 96.80% | 89.22% | 86.14% | 17.63% | 3.20% | 10.78% | 13.86% |
| Law & Government | 97.96% | 99.72% | 99.16% | 98.53% | 2.04% | 0.28% | 0.84% | 1.47% |
| News | 92.22% | 99.54% | 98.92% | 97.94% | 7.78% | 0.46% | 1.08% | 2.06% |
| Online Communities | 84.77% | 85.42% | 78.80% | 81.43% | 15.23% | 14.58% | 21.20% | 18.57% |
| People & Society | 82.46% | 100.00% | 98.78% | 95.43% | 17.54% | 0.00% | 1.22% | 4.57% |
| Pets & Animals | 95.86% | 100.00% | 98.20% | 97.41% | 4.14% | 0.00% | 1.80% | 2.59% |
| Real Estate | 88.77% | 96.07% | 94.26% | 92.91% | 11.23% | 3.93% | 5.74% | 7.09% |
| Reference | 83.28% | 99.68% | 98.63% | 94.17% | 16.72% | 0.32% | 1.37% | 5.83% |
| Science | 82.99% | 95.03% | 67.96% | 76.15% | 17.01% | 4.97% | 32.04% | 23.85% |
| Shopping | 91.89% | 99.20% | 99.05% | 96.24% | 8.11% | 0.80% | 0.95% | 3.76% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 93.80% | 99.85% | 99.79% | 99.53% | 6.20% | 0.15% | 0.21% | 0.47% |
| Total | 84.45% | 97.70% | 90.34% | 88.36% | 15.55% | 2.30% | 9.66% | 11.64% |