Worldwide adblock usage broken down by device type for region & website category.
Report last updated: November 4, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 89.20% | 94.54% | 83.72% | 86.78% | 10.80% | 5.46% | 16.28% | 13.22% |
| Central & Eastern Europe | 51.90% | 84.09% | 90.78% | 73.92% | 48.10% | 15.91% | 9.22% | 26.08% |
| Latin America | 79.55% | 94.07% | 92.79% | 87.07% | 20.45% | 5.93% | 7.21% | 12.93% |
| Middle East & Africa | 84.91% | 95.60% | 95.33% | 91.79% | 15.09% | 4.40% | 4.67% | 8.21% |
| North America | 91.99% | 99.25% | 81.71% | 84.02% | 8.01% | 0.75% | 18.29% | 15.98% |
| Western Europe | 84.11% | 97.69% | 95.55% | 90.72% | 15.89% | 2.31% | 4.45% | 9.28% |
| Total | 83.98% | 97.83% | 89.25% | 87.54% | 16.02% | 2.17% | 10.75% | 12.46% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 66.21% | 92.80% | 93.07% | 84.31% | 33.79% | 7.20% | 6.93% | 15.69% |
| Arts & Entertainment | 90.38% | 97.13% | 97.24% | 93.82% | 9.62% | 2.87% | 2.76% | 6.18% |
| Autos & Vehicles | 82.19% | 95.90% | 76.94% | 79.89% | 17.81% | 4.10% | 23.06% | 20.11% |
| Beauty & Fitness | 98.08% | 100.00% | 99.86% | 99.26% | 1.92% | 0.00% | 0.14% | 0.74% |
| Books & Literature | 88.49% | 97.38% | 95.25% | 91.97% | 11.51% | 2.62% | 4.75% | 8.03% |
| Business & Industrial | 82.77% | 96.15% | 67.18% | 75.12% | 17.23% | 3.85% | 32.82% | 24.88% |
| Computers & Electronics | 76.60% | 94.86% | 80.43% | 77.92% | 23.40% | 5.14% | 19.57% | 22.08% |
| Finance | 84.16% | 96.92% | 95.49% | 90.39% | 15.84% | 3.08% | 4.51% | 9.61% |
| Food & Drink | 84.95% | 95.72% | 61.42% | 71.91% | 15.05% | 4.28% | 38.58% | 28.09% |
| Games | 89.55% | 98.88% | 98.60% | 95.06% | 10.45% | 1.12% | 1.40% | 4.94% |
| Health | 86.09% | 96.73% | 72.48% | 80.32% | 13.91% | 3.27% | 27.52% | 19.68% |
| Hobbies & Leisure | 100.00% | 0.00% | 100.00% | 100.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 85.65% | 80.98% | 89.10% | 87.66% | 14.35% | 19.02% | 10.90% | 12.34% |
| Jobs & Education | 80.74% | 96.85% | 87.20% | 84.39% | 19.26% | 3.15% | 12.80% | 15.61% |
| Law & Government | 99.45% | 99.70% | 99.36% | 99.41% | 0.55% | 0.30% | 0.64% | 0.59% |
| News | 91.12% | 99.50% | 98.85% | 97.80% | 8.88% | 0.50% | 1.15% | 2.20% |
| Online Communities | 78.89% | 50.00% | 62.02% | 68.26% | 21.11% | 50.00% | 37.98% | 31.74% |
| People & Society | 82.61% | 100.00% | 98.78% | 97.01% | 17.39% | 0.00% | 1.22% | 2.99% |
| Pets & Animals | 97.37% | 100.00% | 100.00% | 99.09% | 2.63% | 0.00% | 0.00% | 0.91% |
| Real Estate | 88.19% | 94.72% | 92.55% | 91.40% | 11.81% | 5.28% | 7.45% | 8.60% |
| Reference | 82.11% | 99.66% | 98.75% | 94.14% | 17.89% | 0.34% | 1.25% | 5.86% |
| Science | 83.70% | 96.50% | 64.38% | 74.63% | 16.30% | 3.50% | 35.62% | 25.37% |
| Shopping | 90.54% | 99.17% | 98.77% | 95.32% | 9.46% | 0.83% | 1.23% | 4.68% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 94.39% | 99.87% | 99.75% | 99.49% | 5.61% | 0.13% | 0.25% | 0.51% |
| Total | 83.98% | 97.83% | 89.25% | 87.54% | 16.02% | 2.17% | 10.75% | 12.46% |