Worldwide adblock usage broken down by device type for region & website category.
Report last updated: April 6, 2026
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 82.31% | 94.68% | 85.62% | 83.81% | 17.69% | 5.32% | 14.38% | 16.19% |
| Central & Eastern Europe | 49.47% | 84.57% | 90.67% | 73.65% | 50.53% | 15.43% | 9.33% | 26.35% |
| Latin America | 94.40% | 93.70% | 95.44% | 94.73% | 5.60% | 6.30% | 4.56% | 5.27% |
| Middle East & Africa | 83.99% | 96.14% | 96.48% | 93.14% | 16.01% | 3.86% | 3.52% | 6.86% |
| North America | 90.12% | 99.16% | 81.49% | 83.42% | 9.88% | 0.84% | 18.51% | 16.58% |
| Western Europe | 85.48% | 97.99% | 96.86% | 93.34% | 14.52% | 2.01% | 3.14% | 6.66% |
| Total | 84.44% | 97.98% | 91.64% | 89.67% | 15.56% | 2.02% | 8.36% | 10.33% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 65.41% | 92.71% | 92.96% | 84.03% | 34.59% | 7.29% | 7.04% | 15.97% |
| Arts & Entertainment | 90.38% | 97.13% | 97.25% | 93.82% | 9.62% | 2.87% | 2.75% | 6.18% |
| Autos & Vehicles | 85.05% | 97.60% | 91.82% | 89.62% | 14.95% | 2.40% | 8.18% | 10.38% |
| Beauty & Fitness | 98.06% | 100.00% | 99.86% | 99.26% | 1.94% | 0.00% | 0.14% | 0.74% |
| Books & Literature | 88.96% | 96.95% | 95.29% | 92.14% | 11.04% | 3.05% | 4.71% | 7.86% |
| Business & Industrial | 84.06% | 97.41% | 64.32% | 73.81% | 15.94% | 2.59% | 35.68% | 26.19% |
| Computers & Electronics | 78.01% | 95.93% | 79.10% | 78.51% | 21.99% | 4.07% | 20.90% | 21.49% |
| Finance | 84.16% | 96.96% | 95.52% | 90.41% | 15.84% | 3.04% | 4.48% | 9.59% |
| Food & Drink | 87.48% | 98.19% | 95.67% | 94.67% | 12.52% | 1.81% | 4.33% | 5.33% |
| Games | 88.83% | 98.82% | 98.50% | 94.74% | 11.17% | 1.18% | 1.50% | 5.26% |
| Health | 86.88% | 97.33% | 70.65% | 79.66% | 13.12% | 2.67% | 29.35% | 20.34% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 83.70% | 78.75% | 86.31% | 85.14% | 16.30% | 21.25% | 13.69% | 14.86% |
| Jobs & Education | 81.34% | 97.27% | 86.50% | 84.34% | 18.66% | 2.73% | 13.50% | 15.66% |
| Law & Government | 99.49% | 100.00% | 99.58% | 99.55% | 0.51% | 0.00% | 0.42% | 0.45% |
| News | 88.51% | 99.49% | 98.83% | 97.29% | 11.49% | 0.51% | 1.17% | 2.71% |
| Online Communities | 78.63% | 50.00% | 61.51% | 67.85% | 21.37% | 50.00% | 38.49% | 32.15% |
| People & Society | 80.39% | 100.00% | 98.35% | 97.46% | 19.61% | 0.00% | 1.65% | 2.54% |
| Real Estate | 82.92% | 93.83% | 91.36% | 88.86% | 17.08% | 6.17% | 8.64% | 11.14% |
| Reference | 82.10% | 99.66% | 98.75% | 94.14% | 17.90% | 0.34% | 1.25% | 5.86% |
| Science | 85.01% | 97.44% | 61.89% | 73.41% | 14.99% | 2.56% | 38.11% | 26.59% |
| Shopping | 88.49% | 99.14% | 98.30% | 93.63% | 11.51% | 0.86% | 1.70% | 6.37% |
| Sports | 86.72% | 98.56% | 98.20% | 95.99% | 13.28% | 1.44% | 1.80% | 4.01% |
| Travel | 95.03% | 99.87% | 99.75% | 99.51% | 4.97% | 0.13% | 0.25% | 0.49% |
| Total | 84.44% | 97.98% | 91.64% | 89.67% | 15.56% | 2.02% | 8.36% | 10.33% |