Worldwide adblock usage broken down by device type for region & website category.
Report last updated: September 10, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 89.82% | 94.70% | 83.75% | 87.13% | 10.18% | 5.30% | 16.25% | 12.87% |
| Central & Eastern Europe | 53.58% | 84.78% | 91.77% | 76.02% | 46.42% | 15.22% | 8.23% | 23.98% |
| Latin America | 81.26% | 94.78% | 92.50% | 87.64% | 18.74% | 5.22% | 7.50% | 12.36% |
| Middle East & Africa | 85.22% | 95.73% | 95.35% | 91.93% | 14.78% | 4.27% | 4.65% | 8.07% |
| North America | 92.18% | 99.25% | 81.92% | 84.26% | 7.82% | 0.75% | 18.08% | 15.74% |
| Western Europe | 83.73% | 97.50% | 95.35% | 90.50% | 16.27% | 2.50% | 4.65% | 9.50% |
| Total | 83.89% | 97.70% | 89.37% | 87.59% | 16.11% | 2.30% | 10.63% | 12.41% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 66.21% | 92.80% | 93.07% | 84.31% | 33.79% | 7.20% | 6.93% | 15.69% |
| Arts & Entertainment | 89.49% | 97.03% | 89.36% | 89.90% | 10.51% | 2.97% | 10.64% | 10.10% |
| Autos & Vehicles | 81.57% | 95.02% | 76.50% | 79.35% | 18.43% | 4.98% | 23.50% | 20.65% |
| Beauty & Fitness | 98.09% | 100.00% | 99.86% | 99.26% | 1.91% | 0.00% | 0.14% | 0.74% |
| Books & Literature | 88.18% | 97.40% | 95.21% | 91.80% | 11.82% | 2.60% | 4.79% | 8.20% |
| Business & Industrial | 82.07% | 95.12% | 66.82% | 74.60% | 17.93% | 4.88% | 33.18% | 25.40% |
| Computers & Electronics | 75.93% | 93.96% | 79.69% | 77.23% | 24.07% | 6.04% | 20.31% | 22.77% |
| Finance | 84.32% | 96.93% | 95.50% | 90.44% | 15.68% | 3.07% | 4.50% | 9.56% |
| Food & Drink | 84.35% | 95.19% | 65.43% | 73.43% | 15.65% | 4.81% | 34.57% | 26.57% |
| Games | 91.53% | 98.94% | 98.68% | 95.92% | 8.47% | 1.06% | 1.32% | 4.08% |
| Health | 85.49% | 96.07% | 72.07% | 79.81% | 14.51% | 3.93% | 27.93% | 20.19% |
| Hobbies & Leisure | 100.00% | 0.00% | 100.00% | 100.00% | 0.00% | 0.00% | 0.00% | 0.00% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 86.17% | 81.64% | 89.80% | 88.32% | 13.83% | 18.36% | 10.20% | 11.68% |
| Jobs & Education | 80.88% | 96.58% | 87.10% | 84.39% | 19.12% | 3.42% | 12.90% | 15.61% |
| Law & Government | 99.40% | 99.75% | 99.21% | 99.30% | 0.60% | 0.25% | 0.79% | 0.70% |
| News | 91.81% | 99.54% | 98.91% | 97.92% | 8.19% | 0.46% | 1.09% | 2.08% |
| Online Communities | 86.11% | 81.08% | 75.33% | 79.91% | 13.89% | 18.92% | 24.67% | 20.09% |
| People & Society | 81.38% | 100.00% | 98.78% | 95.75% | 18.62% | 0.00% | 1.22% | 4.25% |
| Pets & Animals | 96.85% | 100.00% | 98.73% | 98.11% | 3.15% | 0.00% | 1.27% | 1.89% |
| Real Estate | 88.54% | 95.05% | 93.00% | 91.84% | 11.46% | 4.95% | 7.00% | 8.16% |
| Reference | 83.11% | 99.68% | 98.70% | 94.24% | 16.89% | 0.32% | 1.30% | 5.76% |
| Science | 82.96% | 95.15% | 64.00% | 74.07% | 17.04% | 4.85% | 36.00% | 25.93% |
| Shopping | 91.02% | 99.19% | 98.88% | 95.68% | 8.98% | 0.81% | 1.12% | 4.32% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 94.21% | 99.86% | 99.76% | 99.51% | 5.79% | 0.14% | 0.24% | 0.49% |
| Total | 83.89% | 97.70% | 89.37% | 87.59% | 16.11% | 2.30% | 10.63% | 12.41% |