Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  July 27, 2021

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.49% 99.24% 97.59% 93.85% 11.51% 0.76% 2.41% 6.15%
Central & Eastern Europe 79.45% 97.97% 98.36% 92.04% 20.55% 2.03% 1.64% 7.96%
Latin America 82.45% 98.48% 98.21% 89.81% 17.55% 1.52% 1.79% 10.19%
Middle East & Africa 87.86% 95.65% 95.29% 93.25% 12.14% 4.35% 4.71% 6.75%
North America 90.90% 99.32% 99.34% 96.70% 9.10% 0.68% 0.66% 3.30%
Western Europe 85.21% 95.78% 99.28% 93.79% 14.79% 4.22% 0.72% 6.21%
Total 86.93% 97.58% 98.84% 94.56% 13.07% 2.42% 1.16% 5.44%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 95.66% 87.46% 83.69% 91.42% 4.34% 12.54% 16.31% 8.58%
Arts & Entertainment 85.76% 98.92% 97.43% 90.89% 14.24% 1.08% 2.57% 9.11%
Autos & Vehicles 83.93% 99.55% 99.44% 94.79% 16.07% 0.45% 0.56% 5.21%
Beauty & Fitness 83.74% 99.67% 99.38% 95.92% 16.26% 0.33% 0.62% 4.08%
Books & Literature 84.77% 96.93% 95.89% 91.84% 15.23% 3.07% 4.11% 8.16%
Business & Industrial 93.00% 99.56% 99.63% 97.70% 7.00% 0.44% 0.37% 2.30%
Computers & Electronics 88.69% 98.40% 97.48% 91.64% 11.31% 1.60% 2.52% 8.36%
Finance 86.01% 98.26% 97.09% 92.23% 13.99% 1.74% 2.91% 7.77%
Food & Drink 82.53% 99.59% 99.28% 97.09% 17.47% 0.41% 0.72% 2.91%
Games 86.42% 98.90% 98.71% 93.27% 13.58% 1.10% 1.29% 6.73%
Health 88.51% 99.32% 98.99% 95.36% 11.49% 0.68% 1.01% 4.64%
Hobbies & Leisure 86.38% 99.62% 98.17% 94.77% 13.62% 0.38% 1.83% 5.23%
Home & Garden 95.41% 100.00% 97.46% 96.63% 4.59% 0.00% 2.54% 3.37%
Internet & Telecom 78.26% 97.48% 97.32% 90.69% 21.74% 2.52% 2.68% 9.31%
Jobs & Education 90.23% 99.22% 98.64% 93.96% 9.77% 0.78% 1.36% 6.04%
Law & Government 96.30% 99.35% 95.29% 96.21% 3.70% 0.65% 4.71% 3.79%
News 86.72% 96.38% 99.35% 94.88% 13.28% 3.62% 0.65% 5.12%
Online Communities 55.77% 86.36% 87.43% 64.06% 44.23% 13.64% 12.57% 35.94%
People & Society 87.04% 99.05% 97.15% 91.14% 12.96% 0.95% 2.85% 8.86%
Pets & Animals 97.04% 99.56% 98.95% 98.70% 2.96% 0.44% 1.05% 1.30%
Real Estate 91.29% 99.31% 99.30% 97.16% 8.71% 0.69% 0.70% 2.84%
Reference 78.75% 98.99% 92.28% 82.99% 21.25% 1.01% 7.72% 17.01%
Science 84.34% 99.18% 99.34% 95.55% 15.66% 0.82% 0.66% 4.45%
Shopping 86.31% 99.37% 99.45% 94.33% 13.69% 0.63% 0.55% 5.67%
Sports 83.01% 96.33% 99.12% 94.85% 16.99% 3.67% 0.88% 5.15%
Travel 85.68% 97.79% 97.81% 94.74% 14.32% 2.21% 2.19% 5.26%
Total 86.93% 97.58% 98.84% 94.56% 13.07% 2.42% 1.16% 5.44%