Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  May 26, 2020

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 84.09% 98.97% 95.81% 91.05% 15.91% 1.03% 4.19% 8.95%
Central & Eastern Europe 72.86% 97.67% 97.54% 86.17% 27.14% 2.33% 2.46% 13.83%
Latin America 75.87% 97.13% 97.43% 85.37% 24.13% 2.87% 2.57% 14.63%
Middle East & Africa 85.52% 96.58% 94.96% 92.10% 14.48% 3.42% 5.04% 7.90%
North America 86.94% 98.86% 99.19% 94.62% 13.06% 1.14% 0.81% 5.38%
Western Europe 81.22% 96.45% 98.86% 92.47% 18.78% 3.55% 1.14% 7.53%
Total 82.15% 97.13% 98.21% 92.17% 17.85% 2.87% 1.79% 7.83%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 86.22% 97.56% 88.76% 88.25% 13.78% 2.44% 11.24% 11.75%
Arts & Entertainment 78.76% 93.99% 94.35% 85.48% 21.24% 6.01% 5.65% 14.52%
Autos & Vehicles 80.78% 98.44% 98.70% 90.26% 19.22% 1.56% 1.30% 9.74%
Beauty & Fitness 82.44% 99.73% 99.57% 97.21% 17.56% 0.27% 0.43% 2.79%
Books & Literature 84.35% 98.62% 98.04% 92.81% 15.65% 1.38% 1.96% 7.19%
Business & Industrial 89.00% 99.46% 99.22% 95.33% 11.00% 0.54% 0.78% 4.67%
Computers & Electronics 73.88% 98.02% 95.13% 79.15% 26.12% 1.98% 4.87% 20.85%
Finance 81.45% 98.12% 96.65% 89.88% 18.55% 1.88% 3.35% 10.12%
Food & Drink 88.88% 99.32% 99.35% 95.64% 11.12% 0.68% 0.65% 4.36%
Games 73.63% 98.15% 97.43% 82.00% 26.37% 1.85% 2.57% 18.00%
Health 90.96% 99.28% 99.04% 95.86% 9.04% 0.72% 0.96% 4.14%
Hobbies & Leisure 89.85% 99.45% 99.36% 96.34% 10.15% 0.55% 0.64% 3.66%
Home & Garden 81.84% 99.03% 98.30% 88.46% 18.16% 0.97% 1.70% 11.54%
Internet & Telecom 75.96% 96.38% 96.59% 88.23% 24.04% 3.62% 3.41% 11.77%
Jobs & Education 78.31% 98.71% 98.32% 88.42% 21.69% 1.29% 1.68% 11.58%
Law & Government 90.45% 99.36% 99.25% 95.85% 9.55% 0.64% 0.75% 4.15%
News 83.93% 96.80% 99.08% 94.30% 16.07% 3.20% 0.92% 5.70%
Online Communities 71.91% 98.67% 96.49% 81.83% 28.09% 1.33% 3.51% 18.17%
People & Society 84.63% 98.99% 98.64% 93.26% 15.37% 1.01% 1.36% 6.74%
Pets & Animals 95.69% 99.50% 99.09% 98.61% 4.31% 0.50% 0.91% 1.39%
Real Estate 88.44% 99.21% 99.43% 94.58% 11.56% 0.79% 0.57% 5.42%
Reference 84.37% 99.28% 96.78% 89.26% 15.63% 0.72% 3.22% 10.74%
Science 86.53% 98.10% 96.91% 89.12% 13.47% 1.90% 3.09% 10.88%
Shopping 62.11% 97.94% 96.18% 83.01% 37.89% 2.06% 3.82% 16.99%
Sports 84.92% 96.73% 96.67% 93.95% 15.08% 3.27% 3.33% 6.05%
Travel 91.44% 99.49% 98.78% 96.70% 8.56% 0.51% 1.22% 3.30%
Total 82.15% 97.13% 98.21% 92.17% 17.85% 2.87% 1.79% 7.83%