Worldwide adblock usage broken down by device type for region & website category.
Report last updated: June 16, 2021
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.09% | 99.20% | 97.64% | 93.76% | 11.91% | 0.80% | 2.36% | 6.24% |
| Central & Eastern Europe | 78.72% | 97.76% | 98.31% | 91.70% | 21.28% | 2.24% | 1.69% | 8.30% |
| Latin America | 81.70% | 97.87% | 98.23% | 89.39% | 18.30% | 2.13% | 1.77% | 10.61% |
| Middle East & Africa | 87.62% | 95.32% | 95.24% | 93.12% | 12.38% | 4.68% | 4.76% | 6.88% |
| North America | 90.53% | 99.29% | 99.36% | 96.62% | 9.47% | 0.71% | 0.64% | 3.38% |
| Western Europe | 84.44% | 95.27% | 99.26% | 93.81% | 15.56% | 4.73% | 0.74% | 6.19% |
| Total | 86.36% | 97.12% | 98.84% | 94.47% | 13.64% | 2.88% | 1.16% | 5.53% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 95.61% | 87.48% | 83.71% | 91.38% | 4.39% | 12.52% | 16.29% | 8.62% |
| Arts & Entertainment | 85.76% | 98.92% | 97.43% | 90.89% | 14.24% | 1.08% | 2.57% | 9.11% |
| Autos & Vehicles | 83.93% | 99.56% | 99.44% | 94.78% | 16.07% | 0.44% | 0.56% | 5.22% |
| Beauty & Fitness | 84.61% | 99.75% | 99.36% | 96.42% | 15.39% | 0.25% | 0.64% | 3.58% |
| Books & Literature | 85.96% | 97.48% | 96.95% | 92.94% | 14.04% | 2.52% | 3.05% | 7.06% |
| Business & Industrial | 92.90% | 99.56% | 99.63% | 97.65% | 7.10% | 0.44% | 0.37% | 2.35% |
| Computers & Electronics | 87.80% | 98.37% | 97.56% | 91.18% | 12.20% | 1.63% | 2.44% | 8.82% |
| Finance | 85.40% | 98.22% | 97.00% | 91.96% | 14.60% | 1.78% | 3.00% | 8.04% |
| Food & Drink | 83.04% | 99.61% | 99.29% | 97.10% | 16.96% | 0.39% | 0.71% | 2.90% |
| Games | 81.86% | 98.40% | 98.41% | 90.65% | 18.14% | 1.60% | 1.59% | 9.35% |
| Health | 88.49% | 99.32% | 98.99% | 95.35% | 11.51% | 0.68% | 1.01% | 4.65% |
| Hobbies & Leisure | 86.37% | 99.62% | 98.17% | 94.77% | 13.63% | 0.38% | 1.83% | 5.23% |
| Home & Garden | 93.61% | 100.00% | 97.00% | 95.56% | 6.39% | 0.00% | 3.00% | 4.44% |
| Internet & Telecom | 78.03% | 97.47% | 97.31% | 90.56% | 21.97% | 2.53% | 2.69% | 9.44% |
| Jobs & Education | 89.55% | 99.34% | 98.68% | 93.61% | 10.45% | 0.66% | 1.32% | 6.39% |
| Law & Government | 95.55% | 99.38% | 96.07% | 95.98% | 4.45% | 0.62% | 3.93% | 4.02% |
| News | 86.05% | 96.06% | 99.33% | 94.95% | 13.95% | 3.94% | 0.67% | 5.05% |
| Online Communities | 55.01% | 85.95% | 87.26% | 62.98% | 44.99% | 14.05% | 12.74% | 37.02% |
| People & Society | 86.78% | 98.97% | 96.85% | 90.62% | 13.22% | 1.03% | 3.15% | 9.38% |
| Pets & Animals | 97.06% | 99.56% | 98.96% | 98.71% | 2.94% | 0.44% | 1.04% | 1.29% |
| Real Estate | 91.08% | 99.29% | 99.29% | 97.02% | 8.92% | 0.71% | 0.71% | 2.98% |
| Reference | 79.21% | 99.09% | 93.02% | 83.77% | 20.79% | 0.91% | 6.98% | 16.23% |
| Science | 84.34% | 99.18% | 99.34% | 95.55% | 15.66% | 0.82% | 0.66% | 4.45% |
| Shopping | 86.19% | 99.36% | 99.43% | 94.26% | 13.81% | 0.64% | 0.57% | 5.74% |
| Sports | 82.88% | 96.14% | 99.14% | 94.92% | 17.12% | 3.86% | 0.86% | 5.08% |
| Travel | 87.22% | 98.99% | 98.06% | 95.26% | 12.78% | 1.01% | 1.94% | 4.74% |
| Total | 86.36% | 97.12% | 98.84% | 94.47% | 13.64% | 2.88% | 1.16% | 5.53% |