Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  May 18, 2021

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 87.73% 99.19% 97.51% 93.52% 12.27% 0.81% 2.49% 6.48%
Central & Eastern Europe 77.26% 97.59% 98.30% 91.01% 22.74% 2.41% 1.70% 8.99%
Latin America 80.88% 97.79% 98.21% 88.92% 19.12% 2.21% 1.79% 11.08%
Middle East & Africa 87.33% 94.94% 95.11% 92.93% 12.67% 5.06% 4.89% 7.07%
North America 90.27% 99.25% 99.36% 96.53% 9.73% 0.75% 0.64% 3.47%
Western Europe 83.78% 95.13% 99.24% 93.77% 16.22% 4.87% 0.76% 6.23%
Total 85.74% 96.83% 98.82% 94.29% 14.26% 3.17% 1.18% 5.71%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 94.71% 96.66% 89.76% 92.68% 5.29% 3.34% 10.24% 7.32%
Arts & Entertainment 85.68% 98.89% 96.93% 90.53% 14.32% 1.11% 3.07% 9.47%
Autos & Vehicles 83.77% 99.56% 99.42% 94.70% 16.23% 0.44% 0.58% 5.30%
Beauty & Fitness 84.61% 99.75% 99.36% 96.42% 15.39% 0.25% 0.64% 3.58%
Books & Literature 85.95% 97.60% 97.01% 92.96% 14.05% 2.40% 2.99% 7.04%
Business & Industrial 92.81% 99.55% 99.62% 97.61% 7.19% 0.45% 0.38% 2.39%
Computers & Electronics 87.56% 98.36% 97.53% 90.95% 12.44% 1.64% 2.47% 9.05%
Finance 85.01% 98.16% 96.98% 91.79% 14.99% 1.84% 3.02% 8.21%
Food & Drink 88.34% 99.51% 99.37% 97.24% 11.66% 0.49% 0.63% 2.76%
Games 80.27% 98.17% 98.29% 89.54% 19.73% 1.83% 1.71% 10.46%
Health 88.49% 99.32% 98.99% 95.35% 11.51% 0.68% 1.01% 4.65%
Hobbies & Leisure 84.35% 98.34% 89.37% 86.94% 15.65% 1.66% 10.63% 13.06%
Home & Garden 93.12% 100.00% 95.92% 94.79% 6.88% 0.00% 4.08% 5.21%
Internet & Telecom 77.84% 97.41% 97.28% 90.44% 22.16% 2.59% 2.72% 9.56%
Jobs & Education 88.96% 99.41% 98.76% 93.61% 11.04% 0.59% 1.24% 6.39%
Law & Government 95.55% 99.38% 96.07% 95.98% 4.45% 0.62% 3.93% 4.02%
News 85.45% 95.83% 99.32% 94.91% 14.55% 4.17% 0.68% 5.09%
Online Communities 54.21% 87.22% 87.16% 62.31% 45.79% 12.78% 12.84% 37.69%
People & Society 86.23% 98.90% 97.32% 90.82% 13.77% 1.10% 2.68% 9.18%
Pets & Animals 97.10% 99.56% 98.96% 98.72% 2.90% 0.44% 1.04% 1.28%
Real Estate 90.96% 99.28% 99.29% 96.93% 9.04% 0.72% 0.71% 3.07%
Reference 78.93% 99.09% 94.72% 84.77% 21.07% 0.91% 5.28% 15.23%
Science 84.35% 99.12% 99.32% 95.36% 15.65% 0.88% 0.68% 4.64%
Shopping 82.71% 99.14% 98.90% 92.54% 17.29% 0.86% 1.10% 7.46%
Sports 82.69% 96.14% 99.14% 94.84% 17.31% 3.86% 0.86% 5.16%
Travel 88.95% 99.49% 98.41% 95.92% 11.05% 0.51% 1.59% 4.08%
Total 85.74% 96.83% 98.82% 94.29% 14.26% 3.17% 1.18% 5.71%