Worldwide adblock usage broken down by device type for region & website category.
Report last updated: January 19, 2020
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 82.79% | 98.86% | 95.19% | 89.91% | 17.21% | 1.14% | 4.81% | 10.09% |
| Central & Eastern Europe | 73.18% | 97.76% | 97.55% | 85.39% | 26.82% | 2.24% | 2.45% | 14.61% |
| Latin America | 78.25% | 97.16% | 97.09% | 87.78% | 21.75% | 2.84% | 2.91% | 12.22% |
| Middle East & Africa | 85.58% | 96.45% | 94.61% | 91.67% | 14.42% | 3.55% | 5.39% | 8.33% |
| North America | 86.43% | 98.92% | 99.24% | 94.25% | 13.57% | 1.08% | 0.76% | 5.75% |
| Western Europe | 80.62% | 96.47% | 98.81% | 91.98% | 19.38% | 3.53% | 1.19% | 8.02% |
| Total | 81.61% | 97.17% | 98.11% | 91.62% | 18.39% | 2.83% | 1.89% | 8.38% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 86.65% | 97.59% | 88.87% | 88.44% | 13.35% | 2.41% | 11.13% | 11.56% |
| Arts & Entertainment | 80.20% | 94.58% | 94.48% | 86.68% | 19.80% | 5.42% | 5.52% | 13.32% |
| Autos & Vehicles | 80.95% | 98.40% | 98.71% | 90.35% | 19.05% | 1.60% | 1.29% | 9.65% |
| Beauty & Fitness | 89.61% | 99.31% | 97.95% | 96.13% | 10.39% | 0.69% | 2.05% | 3.87% |
| Books & Literature | 84.56% | 98.86% | 98.29% | 92.99% | 15.44% | 1.14% | 1.71% | 7.01% |
| Business & Industrial | 85.03% | 99.11% | 98.04% | 89.91% | 14.97% | 0.89% | 1.96% | 10.09% |
| Computers & Electronics | 74.94% | 98.00% | 95.16% | 79.98% | 25.06% | 2.00% | 4.84% | 20.02% |
| Finance | 80.19% | 98.04% | 96.47% | 88.86% | 19.81% | 1.96% | 3.53% | 11.14% |
| Food & Drink | 88.87% | 99.27% | 99.30% | 94.94% | 11.13% | 0.73% | 0.70% | 5.06% |
| Games | 74.49% | 98.02% | 97.25% | 80.87% | 25.51% | 1.98% | 2.75% | 19.13% |
| Health | 90.88% | 99.35% | 99.10% | 95.88% | 9.12% | 0.65% | 0.90% | 4.12% |
| Hobbies & Leisure | 87.47% | 99.11% | 99.38% | 95.44% | 12.53% | 0.89% | 0.62% | 4.56% |
| Home & Garden | 81.86% | 99.02% | 98.13% | 88.30% | 18.14% | 0.98% | 1.87% | 11.70% |
| Internet & Telecom | 74.07% | 95.83% | 96.11% | 86.62% | 25.93% | 4.17% | 3.89% | 13.38% |
| Jobs & Education | 76.60% | 98.75% | 98.00% | 85.70% | 23.40% | 1.25% | 2.00% | 14.30% |
| Law & Government | 92.92% | 99.23% | 99.09% | 96.90% | 7.08% | 0.77% | 0.91% | 3.10% |
| News | 83.35% | 96.73% | 99.03% | 94.03% | 16.65% | 3.27% | 0.97% | 5.97% |
| Online Communities | 71.39% | 95.07% | 95.87% | 81.69% | 28.61% | 4.93% | 4.13% | 18.31% |
| People & Society | 83.25% | 98.89% | 98.58% | 93.95% | 16.75% | 1.11% | 1.42% | 6.05% |
| Pets & Animals | 88.36% | 99.16% | 97.23% | 95.68% | 11.64% | 0.84% | 2.77% | 4.32% |
| Real Estate | 87.34% | 99.22% | 99.58% | 93.82% | 12.66% | 0.78% | 0.42% | 6.18% |
| Reference | 84.41% | 99.24% | 96.76% | 89.48% | 15.59% | 0.76% | 3.24% | 10.52% |
| Science | 86.90% | 97.83% | 96.91% | 89.03% | 13.10% | 2.17% | 3.09% | 10.97% |
| Shopping | 61.13% | 97.90% | 96.11% | 82.41% | 38.87% | 2.10% | 3.89% | 17.59% |
| Sports | 85.00% | 96.80% | 96.70% | 93.95% | 15.00% | 3.20% | 3.30% | 6.05% |
| Travel | 90.89% | 99.33% | 99.38% | 97.35% | 9.11% | 0.67% | 0.62% | 2.65% |
| Total | 81.61% | 97.17% | 98.12% | 91.62% | 18.39% | 2.83% | 1.88% | 8.38% |