Worldwide adblock usage broken down by device type for region & website category.
Report last updated: November 30, 2023
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 87.31% | 99.33% | 94.74% | 90.68% | 12.69% | 0.67% | 5.26% | 9.32% |
| Central & Eastern Europe | 75.96% | 99.17% | 99.25% | 91.49% | 24.04% | 0.83% | 0.75% | 8.51% |
| Latin America | 89.13% | 99.04% | 98.50% | 93.28% | 10.87% | 0.96% | 1.50% | 6.72% |
| Middle East & Africa | 87.29% | 98.55% | 97.85% | 94.56% | 12.71% | 1.45% | 2.15% | 5.44% |
| North America | 93.32% | 99.47% | 99.17% | 97.37% | 6.68% | 0.53% | 0.83% | 2.63% |
| Western Europe | 86.89% | 98.38% | 97.92% | 93.01% | 13.11% | 1.62% | 2.08% | 6.99% |
| Total | 88.00% | 98.84% | 98.44% | 94.33% | 12.00% | 1.16% | 1.56% | 5.67% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 97.14% | 93.47% | 97.31% | 97.18% | 2.86% | 6.53% | 2.69% | 2.82% |
| Arts & Entertainment | 88.05% | 99.45% | 98.21% | 94.32% | 11.95% | 0.55% | 1.79% | 5.68% |
| Autos & Vehicles | 79.78% | 93.11% | 93.31% | 85.38% | 20.22% | 6.89% | 6.69% | 14.62% |
| Beauty & Fitness | 99.30% | 100.00% | 99.86% | 99.65% | 0.70% | 0.00% | 0.14% | 0.35% |
| Books & Literature | 83.18% | 96.32% | 93.85% | 89.23% | 16.82% | 3.68% | 6.15% | 10.77% |
| Business & Industrial | 81.66% | 97.94% | 95.17% | 87.59% | 18.34% | 2.06% | 4.83% | 12.41% |
| Computers & Electronics | 73.00% | 94.96% | 92.04% | 79.01% | 27.00% | 5.04% | 7.96% | 20.99% |
| Finance | 91.38% | 98.94% | 97.26% | 93.37% | 8.62% | 1.06% | 2.74% | 6.63% |
| Food & Drink | 82.40% | 93.26% | 95.67% | 88.38% | 17.60% | 6.74% | 4.33% | 11.62% |
| Games | 97.78% | 99.67% | 99.79% | 98.86% | 2.22% | 0.33% | 0.21% | 1.14% |
| Health | 84.43% | 94.61% | 93.84% | 87.97% | 15.57% | 5.39% | 6.16% | 12.03% |
| Hobbies & Leisure | 86.23% | 99.59% | 98.07% | 94.64% | 13.77% | 0.41% | 1.93% | 5.36% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 89.20% | 99.18% | 98.94% | 95.05% | 10.80% | 0.82% | 1.06% | 4.95% |
| Jobs & Education | 88.67% | 97.78% | 96.83% | 92.64% | 11.33% | 2.22% | 3.17% | 7.36% |
| Law & Government | 97.47% | 99.70% | 99.13% | 98.25% | 2.53% | 0.30% | 0.87% | 1.75% |
| News | 90.66% | 99.36% | 99.00% | 96.04% | 9.34% | 0.64% | 1.00% | 3.96% |
| Online Communities | 87.23% | 100.00% | 98.04% | 92.95% | 12.77% | 0.00% | 1.96% | 7.05% |
| People & Society | 85.63% | 99.90% | 98.65% | 93.40% | 14.37% | 0.10% | 1.35% | 6.60% |
| Pets & Animals | 94.67% | 96.67% | 97.60% | 96.73% | 5.33% | 3.33% | 2.40% | 3.27% |
| Real Estate | 92.86% | 99.50% | 99.40% | 97.82% | 7.14% | 0.50% | 0.60% | 2.18% |
| Reference | 83.93% | 99.55% | 98.70% | 94.43% | 16.07% | 0.45% | 1.30% | 5.57% |
| Science | 82.16% | 97.64% | 98.08% | 92.16% | 17.84% | 2.36% | 1.92% | 7.84% |
| Shopping | 88.15% | 99.47% | 99.52% | 95.26% | 11.85% | 0.53% | 0.48% | 4.74% |
| Sports | 88.83% | 99.58% | 98.04% | 95.27% | 11.17% | 0.42% | 1.96% | 4.73% |
| Travel | 89.88% | 98.75% | 96.38% | 94.00% | 10.12% | 1.25% | 3.62% | 6.00% |
| Total | 88.00% | 98.84% | 98.44% | 94.33% | 12.00% | 1.16% | 1.56% | 5.67% |