Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  December 1, 2022

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.19% 99.32% 98.40% 93.52% 11.81% 0.68% 1.60% 6.48%
Central & Eastern Europe 83.61% 98.79% 98.86% 94.03% 16.39% 1.21% 1.14% 5.97%
Latin America 87.03% 98.95% 98.28% 91.99% 12.97% 1.05% 1.72% 8.01%
Middle East & Africa 88.64% 97.31% 96.34% 94.26% 11.36% 2.69% 3.66% 5.74%
North America 92.22% 99.43% 99.34% 97.26% 7.78% 0.57% 0.66% 2.74%
Western Europe 87.02% 98.09% 98.07% 93.12% 12.98% 1.91% 1.93% 6.88%
Total 88.64% 98.96% 98.69% 94.96% 11.36% 1.04% 1.31% 5.04%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 97.08% 88.83% 85.99% 93.70% 2.92% 11.17% 14.01% 6.30%
Arts & Entertainment 87.01% 99.35% 98.19% 91.70% 12.99% 0.65% 1.81% 8.30%
Autos & Vehicles 54.46% 78.07% 83.04% 70.49% 45.54% 21.93% 16.96% 29.51%
Beauty & Fitness 97.09% 100.00% 100.00% 97.35% 2.91% 0.00% 0.00% 2.65%
Books & Literature 84.36% 96.31% 95.04% 90.71% 15.64% 3.69% 4.96% 9.29%
Business & Industrial 85.75% 99.02% 97.64% 94.07% 14.25% 0.98% 2.36% 5.93%
Computers & Electronics 68.28% 95.58% 88.98% 76.88% 31.72% 4.42% 11.02% 23.12%
Finance 88.02% 98.55% 97.85% 93.39% 11.98% 1.45% 2.15% 6.61%
Food & Drink 56.46% 92.24% 95.62% 87.98% 43.54% 7.76% 4.38% 12.02%
Games 95.78% 99.56% 99.53% 97.79% 4.22% 0.44% 0.47% 2.21%
Health 86.42% 99.10% 98.16% 94.14% 13.58% 0.90% 1.84% 5.86%
Hobbies & Leisure 87.01% 99.60% 98.08% 94.75% 12.99% 0.40% 1.92% 5.25%
Home & Garden 96.51% 100.00% 99.12% 98.07% 3.49% 0.00% 0.88% 1.93%
Internet & Telecom 83.65% 98.64% 98.47% 92.92% 16.35% 1.36% 1.53% 7.08%
Jobs & Education 92.90% 97.18% 96.35% 94.61% 7.10% 2.82% 3.65% 5.39%
Law & Government 96.20% 99.72% 98.69% 97.25% 3.80% 0.28% 1.31% 2.75%
News 89.98% 99.18% 99.52% 95.30% 10.02% 0.82% 0.48% 4.70%
Online Communities 67.56% 96.91% 95.39% 78.73% 32.44% 3.09% 4.61% 21.27%
People & Society 87.09% 99.64% 97.19% 91.53% 12.91% 0.36% 2.81% 8.47%
Pets & Animals 97.02% 99.61% 99.23% 98.90% 2.98% 0.39% 0.77% 1.10%
Real Estate 92.25% 99.41% 99.39% 97.71% 7.75% 0.59% 0.61% 2.29%
Reference 83.75% 99.45% 99.22% 88.76% 16.25% 0.55% 0.78% 11.24%
Science 78.00% 97.24% 98.30% 93.71% 22.00% 2.76% 1.70% 6.29%
Shopping 88.01% 99.38% 99.56% 95.17% 11.99% 0.62% 0.44% 4.83%
Sports 90.04% 98.59% 97.63% 94.26% 9.96% 1.41% 2.37% 5.74%
Travel 89.07% 98.78% 97.88% 95.44% 10.93% 1.22% 2.12% 4.56%
Total 88.64% 98.96% 98.69% 94.96% 11.36% 1.04% 1.31% 5.04%