Worldwide adblock usage broken down by device type for region & website category.
Report last updated: October 29, 2020
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 85.83% | 99.05% | 96.08% | 92.15% | 14.17% | 0.95% | 3.92% | 7.85% |
| Central & Eastern Europe | 72.73% | 97.38% | 97.63% | 87.44% | 27.27% | 2.62% | 2.37% | 12.56% |
| Latin America | 77.61% | 96.72% | 97.89% | 87.20% | 22.39% | 3.28% | 2.11% | 12.80% |
| Middle East & Africa | 86.30% | 96.49% | 95.28% | 92.75% | 13.70% | 3.51% | 4.72% | 7.25% |
| North America | 88.52% | 98.93% | 99.23% | 95.75% | 11.48% | 1.07% | 0.77% | 4.25% |
| Western Europe | 81.52% | 95.06% | 99.01% | 93.17% | 18.48% | 4.94% | 0.99% | 6.83% |
| Total | 83.29% | 96.54% | 98.35% | 93.16% | 16.71% | 3.46% | 1.65% | 6.84% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 87.66% | 98.27% | 90.61% | 89.87% | 12.34% | 1.73% | 9.39% | 10.13% |
| Arts & Entertainment | 78.56% | 93.63% | 93.94% | 84.77% | 21.44% | 6.37% | 6.06% | 15.23% |
| Autos & Vehicles | 81.25% | 98.55% | 98.71% | 90.77% | 18.75% | 1.45% | 1.29% | 9.23% |
| Beauty & Fitness | 84.49% | 99.75% | 99.33% | 96.38% | 15.51% | 0.25% | 0.67% | 3.62% |
| Books & Literature | 85.61% | 98.45% | 97.93% | 93.24% | 14.39% | 1.55% | 2.07% | 6.76% |
| Business & Industrial | 92.14% | 99.50% | 99.47% | 97.15% | 7.86% | 0.50% | 0.53% | 2.85% |
| Computers & Electronics | 86.11% | 98.22% | 96.35% | 89.77% | 13.89% | 1.78% | 3.65% | 10.23% |
| Finance | 82.69% | 98.10% | 96.66% | 90.63% | 17.31% | 1.90% | 3.34% | 9.37% |
| Food & Drink | 87.20% | 99.36% | 99.40% | 97.16% | 12.80% | 0.64% | 0.60% | 2.84% |
| Games | 71.12% | 98.01% | 98.22% | 84.68% | 28.88% | 1.99% | 1.78% | 15.32% |
| Health | 89.46% | 99.41% | 99.00% | 95.51% | 10.54% | 0.59% | 1.00% | 4.49% |
| Hobbies & Leisure | 97.34% | 99.84% | 99.16% | 98.01% | 2.66% | 0.16% | 0.84% | 1.99% |
| Home & Garden | 81.55% | 99.25% | 98.50% | 88.82% | 18.45% | 0.75% | 1.50% | 11.18% |
| Internet & Telecom | 76.90% | 96.44% | 97.04% | 89.29% | 23.10% | 3.56% | 2.96% | 10.71% |
| Jobs & Education | 87.47% | 98.88% | 98.46% | 92.75% | 12.53% | 1.12% | 1.54% | 7.25% |
| Law & Government | 90.10% | 99.29% | 98.50% | 93.58% | 9.90% | 0.71% | 1.50% | 6.42% |
| News | 84.72% | 95.74% | 99.30% | 95.16% | 15.28% | 4.26% | 0.70% | 4.84% |
| Online Communities | 65.38% | 97.73% | 96.06% | 80.40% | 34.62% | 2.27% | 3.94% | 19.60% |
| People & Society | 88.15% | 99.34% | 96.61% | 91.30% | 11.85% | 0.66% | 3.39% | 8.70% |
| Pets & Animals | 97.23% | 99.56% | 99.03% | 98.80% | 2.77% | 0.44% | 0.97% | 1.20% |
| Real Estate | 89.80% | 99.21% | 99.27% | 96.08% | 10.20% | 0.79% | 0.73% | 3.92% |
| Reference | 83.90% | 99.28% | 96.21% | 88.53% | 16.10% | 0.72% | 3.79% | 11.47% |
| Science | 83.65% | 98.08% | 96.92% | 88.21% | 16.35% | 1.92% | 3.08% | 11.79% |
| Shopping | 69.51% | 98.40% | 97.10% | 86.87% | 30.49% | 1.60% | 2.90% | 13.13% |
| Sports | 82.51% | 96.21% | 96.45% | 93.61% | 17.49% | 3.79% | 3.55% | 6.39% |
| Travel | 90.43% | 99.57% | 96.44% | 95.00% | 9.57% | 0.43% | 3.56% | 5.00% |
| Total | 83.29% | 96.54% | 98.35% | 93.16% | 16.71% | 3.46% | 1.65% | 6.84% |