Worldwide adblock usage broken down by device type for region & website category.
Report last updated: February 9, 2026
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 85.02% | 94.81% | 84.81% | 85.00% | 14.98% | 5.19% | 15.19% | 15.00% |
| Central & Eastern Europe | 50.75% | 85.06% | 91.18% | 74.62% | 49.25% | 14.94% | 8.82% | 25.38% |
| Latin America | 94.50% | 94.17% | 95.58% | 94.85% | 5.50% | 5.83% | 4.42% | 5.15% |
| Middle East & Africa | 84.23% | 96.20% | 96.50% | 93.21% | 15.77% | 3.80% | 3.50% | 6.79% |
| North America | 90.84% | 99.15% | 81.80% | 83.84% | 9.16% | 0.85% | 18.20% | 16.16% |
| Western Europe | 85.70% | 98.08% | 96.96% | 93.45% | 14.30% | 1.92% | 3.04% | 6.55% |
| Total | 84.92% | 98.04% | 91.93% | 89.99% | 15.08% | 1.96% | 8.08% | 10.02% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 65.44% | 92.71% | 92.90% | 83.98% | 34.56% | 7.29% | 7.10% | 16.02% |
| Arts & Entertainment | 90.38% | 97.13% | 97.24% | 93.81% | 9.62% | 2.87% | 2.76% | 6.19% |
| Autos & Vehicles | 85.03% | 97.61% | 91.88% | 89.61% | 14.97% | 2.39% | 8.12% | 10.39% |
| Beauty & Fitness | 98.06% | 100.00% | 99.86% | 99.26% | 1.94% | 0.00% | 0.14% | 0.74% |
| Books & Literature | 88.92% | 97.14% | 95.23% | 92.11% | 11.08% | 2.86% | 4.77% | 7.89% |
| Business & Industrial | 84.15% | 97.60% | 65.84% | 74.81% | 15.85% | 2.40% | 34.16% | 25.19% |
| Computers & Electronics | 78.02% | 95.99% | 80.13% | 78.83% | 21.98% | 4.01% | 19.87% | 21.17% |
| Finance | 84.18% | 96.96% | 95.52% | 90.42% | 15.82% | 3.04% | 4.48% | 9.58% |
| Food & Drink | 87.46% | 98.19% | 95.67% | 94.65% | 12.54% | 1.81% | 4.33% | 5.35% |
| Games | 89.72% | 98.87% | 98.60% | 95.12% | 10.28% | 1.13% | 1.40% | 4.88% |
| Health | 86.97% | 97.41% | 71.54% | 80.24% | 13.03% | 2.59% | 28.46% | 19.77% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 84.45% | 79.52% | 87.41% | 86.13% | 15.55% | 20.48% | 12.59% | 13.87% |
| Jobs & Education | 81.44% | 97.35% | 87.01% | 84.64% | 18.56% | 2.65% | 12.99% | 15.36% |
| Law & Government | 99.49% | 100.00% | 99.57% | 99.54% | 0.51% | 0.00% | 0.43% | 0.46% |
| News | 89.46% | 99.45% | 98.85% | 97.43% | 10.54% | 0.55% | 1.15% | 2.57% |
| Online Communities | 78.63% | 50.00% | 61.51% | 67.85% | 21.37% | 50.00% | 38.49% | 32.15% |
| People & Society | 80.39% | 100.00% | 98.35% | 97.46% | 19.61% | 0.00% | 1.65% | 2.54% |
| Real Estate | 85.94% | 94.20% | 91.76% | 90.13% | 14.06% | 5.80% | 8.24% | 9.87% |
| Reference | 82.10% | 99.66% | 98.75% | 94.14% | 17.90% | 0.34% | 1.25% | 5.86% |
| Science | 85.07% | 97.57% | 63.07% | 74.31% | 14.93% | 2.43% | 36.93% | 25.69% |
| Shopping | 89.46% | 99.16% | 98.57% | 94.47% | 10.54% | 0.84% | 1.43% | 5.53% |
| Sports | 86.72% | 98.56% | 98.20% | 95.99% | 13.28% | 1.44% | 1.80% | 4.01% |
| Travel | 94.82% | 99.87% | 99.75% | 99.51% | 5.18% | 0.13% | 0.25% | 0.49% |
| Total | 84.92% | 98.04% | 91.93% | 89.99% | 15.08% | 1.96% | 8.08% | 10.01% |