Worldwide adblock usage broken down by device type for region & website category.
Report last updated: June 29, 2022
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 87.63% | 99.24% | 97.51% | 92.05% | 12.37% | 0.76% | 2.49% | 7.95% |
| Central & Eastern Europe | 83.56% | 98.98% | 99.07% | 94.07% | 16.44% | 1.02% | 0.93% | 5.93% |
| Latin America | 88.61% | 98.90% | 98.52% | 92.68% | 11.39% | 1.10% | 1.48% | 7.32% |
| Middle East & Africa | 87.08% | 98.60% | 97.98% | 94.29% | 12.92% | 1.40% | 2.02% | 5.71% |
| North America | 92.40% | 99.43% | 99.35% | 97.37% | 7.60% | 0.57% | 0.65% | 2.63% |
| Western Europe | 89.83% | 99.08% | 99.50% | 94.35% | 10.17% | 0.92% | 0.50% | 5.65% |
| Total | 90.06% | 99.31% | 99.28% | 95.61% | 9.94% | 0.69% | 0.72% | 4.39% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 96.74% | 65.58% | 72.75% | 91.59% | 3.26% | 34.42% | 27.25% | 8.41% |
| Arts & Entertainment | 87.61% | 99.35% | 99.15% | 94.48% | 12.39% | 0.65% | 0.85% | 5.52% |
| Autos & Vehicles | 81.22% | 98.85% | 98.47% | 92.94% | 18.78% | 1.15% | 1.53% | 7.06% |
| Beauty & Fitness | 96.05% | 100.00% | 100.00% | 96.20% | 3.95% | 0.00% | 0.00% | 3.80% |
| Books & Literature | 82.61% | 95.03% | 93.04% | 88.49% | 17.39% | 4.97% | 6.96% | 11.51% |
| Business & Industrial | 91.85% | 99.57% | 99.65% | 97.44% | 8.15% | 0.43% | 0.35% | 2.56% |
| Computers & Electronics | 73.50% | 97.57% | 93.14% | 81.09% | 26.50% | 2.43% | 6.86% | 18.91% |
| Finance | 92.94% | 98.40% | 98.58% | 94.63% | 7.06% | 1.60% | 1.42% | 5.37% |
| Food & Drink | 84.22% | 99.56% | 99.29% | 97.80% | 15.78% | 0.44% | 0.71% | 2.20% |
| Games | 96.93% | 99.62% | 99.54% | 98.33% | 3.07% | 0.38% | 0.46% | 1.67% |
| Health | 87.60% | 98.44% | 97.17% | 94.63% | 12.40% | 1.56% | 2.83% | 5.37% |
| Hobbies & Leisure | 86.22% | 99.59% | 98.09% | 94.65% | 13.78% | 0.41% | 1.91% | 5.35% |
| Home & Garden | 96.47% | 100.00% | 98.37% | 97.25% | 3.53% | 0.00% | 1.63% | 2.75% |
| Internet & Telecom | 83.64% | 99.08% | 98.78% | 92.85% | 16.36% | 0.92% | 1.22% | 7.15% |
| Jobs & Education | 95.98% | 99.54% | 99.32% | 97.61% | 4.02% | 0.46% | 0.68% | 2.39% |
| Law & Government | 90.18% | 99.69% | 98.52% | 93.22% | 9.82% | 0.31% | 1.48% | 6.78% |
| News | 89.24% | 98.93% | 99.52% | 93.23% | 10.76% | 1.07% | 0.48% | 6.77% |
| Online Communities | 94.35% | 100.00% | 99.65% | 97.81% | 5.65% | 0.00% | 0.35% | 2.19% |
| People & Society | 85.55% | 99.75% | 97.83% | 91.41% | 14.45% | 0.25% | 2.17% | 8.59% |
| Pets & Animals | 94.38% | 96.97% | 97.08% | 96.36% | 5.62% | 3.03% | 2.92% | 3.64% |
| Real Estate | 91.69% | 99.41% | 99.39% | 97.59% | 8.31% | 0.59% | 0.61% | 2.41% |
| Reference | 79.08% | 99.49% | 99.17% | 88.55% | 20.92% | 0.51% | 0.83% | 11.45% |
| Science | 84.36% | 99.42% | 99.45% | 96.34% | 15.64% | 0.58% | 0.55% | 3.66% |
| Shopping | 87.14% | 99.35% | 99.58% | 94.83% | 12.86% | 0.65% | 0.42% | 5.17% |
| Sports | 95.41% | 99.55% | 97.57% | 96.93% | 4.59% | 0.45% | 2.43% | 3.07% |
| Travel | 87.51% | 98.23% | 95.01% | 92.39% | 12.49% | 1.77% | 4.99% | 7.61% |
| Total | 90.06% | 99.31% | 99.28% | 95.61% | 9.94% | 0.69% | 0.72% | 4.39% |