Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  May 31, 2023

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 87.51% 99.18% 95.69% 91.38% 12.49% 0.82% 4.31% 8.62%
Central & Eastern Europe 82.92% 99.01% 99.17% 93.98% 17.08% 0.99% 0.83% 6.02%
Latin America 89.11% 98.99% 98.44% 93.22% 10.89% 1.01% 1.56% 6.78%
Middle East & Africa 89.81% 98.72% 98.22% 95.59% 10.19% 1.28% 1.78% 4.41%
North America 93.07% 99.43% 99.27% 97.48% 6.93% 0.57% 0.73% 2.52%
Western Europe 86.92% 98.12% 97.89% 92.89% 13.08% 1.88% 2.11% 7.11%
Total 88.63% 98.88% 98.59% 94.81% 11.37% 1.12% 1.41% 5.19%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 96.88% 89.05% 86.20% 93.59% 3.12% 10.95% 13.80% 6.41%
Arts & Entertainment 87.49% 99.31% 98.11% 93.86% 12.51% 0.69% 1.89% 6.14%
Autos & Vehicles 76.88% 90.44% 91.17% 83.20% 23.12% 9.56% 8.83% 16.80%
Beauty & Fitness 96.91% 100.00% 100.00% 97.00% 3.09% 0.00% 0.00% 3.00%
Books & Literature 83.69% 95.46% 93.71% 89.28% 16.31% 4.54% 6.29% 10.72%
Business & Industrial 83.80% 98.83% 96.95% 91.47% 16.20% 1.17% 3.05% 8.53%
Computers & Electronics 71.54% 94.28% 90.90% 78.19% 28.46% 5.72% 9.10% 21.81%
Finance 94.16% 98.85% 98.76% 96.15% 5.84% 1.15% 1.24% 3.85%
Food & Drink 79.32% 93.66% 95.96% 88.85% 20.68% 6.34% 4.04% 11.15%
Games 97.11% 99.55% 99.61% 98.46% 2.89% 0.45% 0.39% 1.54%
Health 82.26% 93.81% 92.56% 86.78% 17.74% 6.19% 7.44% 13.22%
Hobbies & Leisure 86.24% 99.59% 98.07% 94.64% 13.76% 0.41% 1.93% 5.36%
Home & Garden 98.36% 100.00% 99.30% 98.87% 1.64% 0.00% 0.70% 1.13%
Internet & Telecom 85.75% 98.98% 98.87% 94.02% 14.25% 1.02% 1.13% 5.98%
Jobs & Education 90.48% 97.66% 96.67% 93.51% 9.52% 2.34% 3.33% 6.49%
Law & Government 97.12% 99.59% 98.88% 97.90% 2.88% 0.41% 1.12% 2.10%
News 90.14% 99.18% 99.11% 95.29% 9.86% 0.82% 0.89% 4.71%
Online Communities 85.60% 100.00% 97.67% 91.87% 14.40% 0.00% 2.33% 8.13%
People & Society 86.29% 99.77% 97.89% 91.87% 13.71% 0.23% 2.11% 8.13%
Pets & Animals 94.49% 97.30% 97.17% 96.45% 5.51% 2.70% 2.83% 3.55%
Real Estate 92.44% 99.43% 99.37% 97.76% 7.56% 0.57% 0.63% 2.24%
Reference 86.25% 99.67% 98.49% 90.89% 13.75% 0.33% 1.51% 9.11%
Science 80.94% 97.55% 98.21% 92.82% 19.06% 2.45% 1.79% 7.18%
Shopping 89.14% 99.39% 99.59% 95.74% 10.86% 0.61% 0.41% 4.26%
Sports 94.62% 99.55% 97.60% 96.70% 5.38% 0.45% 2.40% 3.30%
Travel 87.51% 98.23% 95.01% 92.39% 12.49% 1.77% 4.99% 7.61%
Total 88.63% 98.88% 98.59% 94.81% 11.37% 1.12% 1.41% 5.19%