Worldwide adblock usage broken down by device type for region & website category.
Report last updated: May 22, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.35% | 96.30% | 86.00% | 87.35% | 11.65% | 3.70% | 14.00% | 12.65% |
| Central & Eastern Europe | 55.63% | 84.66% | 92.31% | 77.44% | 44.37% | 15.34% | 7.69% | 22.56% |
| Latin America | 83.58% | 95.43% | 93.71% | 89.41% | 16.42% | 4.57% | 6.29% | 10.59% |
| Middle East & Africa | 85.62% | 96.11% | 95.51% | 92.19% | 14.38% | 3.89% | 4.49% | 7.81% |
| North America | 92.38% | 99.21% | 82.83% | 85.15% | 7.62% | 0.79% | 17.17% | 14.85% |
| Western Europe | 84.03% | 97.54% | 95.39% | 90.62% | 15.97% | 2.46% | 4.61% | 9.38% |
| Total | 84.32% | 97.69% | 89.84% | 88.01% | 15.68% | 2.31% | 10.16% | 11.99% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 61.75% | 92.89% | 93.82% | 84.43% | 38.25% | 7.11% | 6.18% | 15.57% |
| Arts & Entertainment | 88.50% | 97.33% | 87.59% | 88.49% | 11.50% | 2.67% | 12.41% | 11.51% |
| Autos & Vehicles | 81.61% | 95.04% | 77.79% | 79.96% | 18.39% | 4.96% | 22.21% | 20.04% |
| Beauty & Fitness | 98.15% | 100.00% | 99.86% | 99.27% | 1.85% | 0.00% | 0.14% | 0.73% |
| Books & Literature | 87.70% | 97.80% | 95.00% | 91.44% | 12.30% | 2.20% | 5.00% | 8.56% |
| Business & Industrial | 82.06% | 95.10% | 67.57% | 75.00% | 17.94% | 4.90% | 32.43% | 25.00% |
| Computers & Electronics | 75.71% | 95.11% | 82.61% | 78.11% | 24.29% | 4.89% | 17.39% | 21.89% |
| Finance | 84.89% | 97.04% | 95.63% | 90.73% | 15.11% | 2.96% | 4.37% | 9.27% |
| Food & Drink | 84.36% | 95.19% | 66.59% | 74.16% | 15.64% | 4.81% | 33.41% | 25.84% |
| Games | 94.39% | 99.15% | 99.07% | 97.06% | 5.61% | 0.85% | 0.93% | 2.94% |
| Health | 85.56% | 96.07% | 73.45% | 80.51% | 14.44% | 3.93% | 26.55% | 19.49% |
| Hobbies & Leisure | 96.69% | 100.00% | 87.01% | 92.25% | 3.31% | 0.00% | 12.99% | 7.75% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 87.30% | 81.21% | 90.53% | 89.25% | 12.70% | 18.79% | 9.47% | 10.75% |
| Jobs & Education | 82.09% | 96.74% | 88.35% | 85.57% | 17.91% | 3.26% | 11.65% | 14.43% |
| Law & Government | 98.78% | 99.71% | 99.17% | 98.97% | 1.22% | 0.29% | 0.83% | 1.03% |
| News | 92.14% | 99.54% | 98.92% | 97.94% | 7.86% | 0.46% | 1.08% | 2.06% |
| Online Communities | 84.75% | 85.42% | 78.67% | 81.35% | 15.25% | 14.58% | 21.33% | 18.65% |
| People & Society | 82.05% | 100.00% | 98.78% | 95.41% | 17.95% | 0.00% | 1.22% | 4.59% |
| Pets & Animals | 95.53% | 100.00% | 98.49% | 97.50% | 4.47% | 0.00% | 1.51% | 2.50% |
| Real Estate | 88.74% | 95.93% | 94.09% | 92.76% | 11.26% | 4.07% | 5.91% | 7.24% |
| Reference | 83.28% | 99.68% | 98.63% | 94.17% | 16.72% | 0.32% | 1.37% | 5.83% |
| Science | 82.98% | 95.08% | 65.75% | 75.01% | 17.02% | 4.92% | 34.25% | 24.99% |
| Shopping | 91.72% | 99.20% | 99.01% | 96.13% | 8.28% | 0.80% | 0.99% | 3.87% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 93.87% | 99.85% | 99.79% | 99.52% | 6.13% | 0.15% | 0.21% | 0.48% |
| Total | 84.32% | 97.69% | 89.84% | 88.01% | 15.68% | 2.31% | 10.16% | 11.99% |