Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  March 21, 2023

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.00% 99.19% 97.75% 92.70% 12.00% 0.81% 2.25% 7.30%
Central & Eastern Europe 83.86% 98.99% 99.12% 94.18% 16.14% 1.01% 0.88% 5.82%
Latin America 88.95% 99.01% 98.33% 93.04% 11.05% 0.99% 1.67% 6.96%
Middle East & Africa 90.48% 98.00% 97.65% 95.62% 9.52% 2.00% 2.35% 4.38%
North America 93.14% 99.44% 99.32% 97.56% 6.86% 0.56% 0.68% 2.44%
Western Europe 86.99% 98.06% 97.86% 92.82% 13.01% 1.94% 2.14% 7.18%
Total 88.87% 98.93% 98.67% 94.97% 11.13% 1.07% 1.33% 5.03%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 96.92% 89.17% 86.68% 93.70% 3.08% 10.83% 13.32% 6.30%
Arts & Entertainment 87.94% 99.31% 98.06% 93.93% 12.06% 0.69% 1.94% 6.07%
Autos & Vehicles 74.33% 88.90% 89.90% 81.46% 25.67% 11.10% 10.10% 18.54%
Beauty & Fitness 96.94% 100.00% 100.00% 97.06% 3.06% 0.00% 0.00% 2.94%
Books & Literature 84.55% 96.05% 94.35% 90.20% 15.45% 3.95% 5.65% 9.80%
Business & Industrial 85.16% 99.00% 97.53% 92.99% 14.84% 1.00% 2.47% 7.01%
Computers & Electronics 69.67% 93.87% 90.15% 77.02% 30.33% 6.13% 9.85% 22.98%
Finance 92.64% 98.58% 98.42% 95.61% 7.36% 1.42% 1.58% 4.39%
Food & Drink 77.06% 93.32% 95.88% 88.77% 22.94% 6.68% 4.12% 11.23%
Games 96.72% 99.56% 99.57% 98.25% 3.28% 0.44% 0.43% 1.75%
Health 80.27% 93.37% 92.00% 85.82% 19.73% 6.63% 8.00% 14.18%
Hobbies & Leisure 86.71% 99.60% 98.08% 94.72% 13.29% 0.40% 1.92% 5.28%
Home & Garden 96.37% 100.00% 99.05% 97.98% 3.63% 0.00% 0.95% 2.02%
Internet & Telecom 85.56% 98.91% 98.80% 93.85% 14.44% 1.09% 1.20% 6.15%
Jobs & Education 91.06% 97.63% 96.64% 93.82% 8.94% 2.37% 3.36% 6.18%
Law & Government 97.00% 99.61% 98.78% 97.77% 3.00% 0.39% 1.22% 2.23%
News 90.00% 99.23% 99.40% 95.10% 10.00% 0.77% 0.60% 4.90%
Online Communities 83.39% 100.00% 97.44% 90.58% 16.61% 0.00% 2.56% 9.42%
People & Society 87.87% 99.79% 97.55% 92.41% 12.13% 0.21% 2.45% 7.59%
Pets & Animals 97.06% 99.61% 99.36% 99.01% 2.94% 0.39% 0.64% 0.99%
Real Estate 92.54% 99.42% 99.38% 97.79% 7.46% 0.58% 0.62% 2.21%
Reference 86.97% 99.47% 98.48% 89.89% 13.03% 0.53% 1.52% 10.11%
Science 80.45% 97.49% 98.24% 93.09% 19.55% 2.51% 1.76% 6.91%
Shopping 89.25% 99.40% 99.58% 95.73% 10.75% 0.60% 0.42% 4.27%
Sports 94.62% 99.55% 97.60% 96.70% 5.38% 0.45% 2.40% 3.30%
Travel 86.96% 98.26% 94.71% 92.02% 13.04% 1.74% 5.29% 7.98%
Total 88.87% 98.93% 98.67% 94.97% 11.13% 1.07% 1.33% 5.03%