Worldwide adblock usage broken down by device type for region & website category.
Report last updated: December 1, 2022
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.19% | 99.32% | 98.40% | 93.52% | 11.81% | 0.68% | 1.60% | 6.48% |
| Central & Eastern Europe | 83.61% | 98.79% | 98.86% | 94.03% | 16.39% | 1.21% | 1.14% | 5.97% |
| Latin America | 87.03% | 98.95% | 98.28% | 91.99% | 12.97% | 1.05% | 1.72% | 8.01% |
| Middle East & Africa | 88.64% | 97.31% | 96.34% | 94.26% | 11.36% | 2.69% | 3.66% | 5.74% |
| North America | 92.22% | 99.43% | 99.34% | 97.26% | 7.78% | 0.57% | 0.66% | 2.74% |
| Western Europe | 87.02% | 98.09% | 98.07% | 93.12% | 12.98% | 1.91% | 1.93% | 6.88% |
| Total | 88.64% | 98.96% | 98.69% | 94.96% | 11.36% | 1.04% | 1.31% | 5.04% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 97.08% | 88.83% | 85.99% | 93.70% | 2.92% | 11.17% | 14.01% | 6.30% |
| Arts & Entertainment | 87.01% | 99.35% | 98.19% | 91.70% | 12.99% | 0.65% | 1.81% | 8.30% |
| Autos & Vehicles | 54.46% | 78.07% | 83.04% | 70.49% | 45.54% | 21.93% | 16.96% | 29.51% |
| Beauty & Fitness | 97.09% | 100.00% | 100.00% | 97.35% | 2.91% | 0.00% | 0.00% | 2.65% |
| Books & Literature | 84.36% | 96.31% | 95.04% | 90.71% | 15.64% | 3.69% | 4.96% | 9.29% |
| Business & Industrial | 85.75% | 99.02% | 97.64% | 94.07% | 14.25% | 0.98% | 2.36% | 5.93% |
| Computers & Electronics | 68.28% | 95.58% | 88.98% | 76.88% | 31.72% | 4.42% | 11.02% | 23.12% |
| Finance | 88.02% | 98.55% | 97.85% | 93.39% | 11.98% | 1.45% | 2.15% | 6.61% |
| Food & Drink | 56.46% | 92.24% | 95.62% | 87.98% | 43.54% | 7.76% | 4.38% | 12.02% |
| Games | 95.78% | 99.56% | 99.53% | 97.79% | 4.22% | 0.44% | 0.47% | 2.21% |
| Health | 86.42% | 99.10% | 98.16% | 94.14% | 13.58% | 0.90% | 1.84% | 5.86% |
| Hobbies & Leisure | 87.01% | 99.60% | 98.08% | 94.75% | 12.99% | 0.40% | 1.92% | 5.25% |
| Home & Garden | 96.51% | 100.00% | 99.12% | 98.07% | 3.49% | 0.00% | 0.88% | 1.93% |
| Internet & Telecom | 83.65% | 98.64% | 98.47% | 92.92% | 16.35% | 1.36% | 1.53% | 7.08% |
| Jobs & Education | 92.90% | 97.18% | 96.35% | 94.61% | 7.10% | 2.82% | 3.65% | 5.39% |
| Law & Government | 96.20% | 99.72% | 98.69% | 97.25% | 3.80% | 0.28% | 1.31% | 2.75% |
| News | 89.98% | 99.18% | 99.52% | 95.30% | 10.02% | 0.82% | 0.48% | 4.70% |
| Online Communities | 67.56% | 96.91% | 95.39% | 78.73% | 32.44% | 3.09% | 4.61% | 21.27% |
| People & Society | 87.09% | 99.64% | 97.19% | 91.53% | 12.91% | 0.36% | 2.81% | 8.47% |
| Pets & Animals | 97.02% | 99.61% | 99.23% | 98.90% | 2.98% | 0.39% | 0.77% | 1.10% |
| Real Estate | 92.25% | 99.41% | 99.39% | 97.71% | 7.75% | 0.59% | 0.61% | 2.29% |
| Reference | 83.75% | 99.45% | 99.22% | 88.76% | 16.25% | 0.55% | 0.78% | 11.24% |
| Science | 78.00% | 97.24% | 98.30% | 93.71% | 22.00% | 2.76% | 1.70% | 6.29% |
| Shopping | 88.01% | 99.38% | 99.56% | 95.17% | 11.99% | 0.62% | 0.44% | 4.83% |
| Sports | 90.04% | 98.59% | 97.63% | 94.26% | 9.96% | 1.41% | 2.37% | 5.74% |
| Travel | 89.07% | 98.78% | 97.88% | 95.44% | 10.93% | 1.22% | 2.12% | 4.56% |
| Total | 88.64% | 98.96% | 98.69% | 94.96% | 11.36% | 1.04% | 1.31% | 5.04% |