Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  September 28, 2020

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 85.62% 99.05% 95.99% 92.00% 14.38% 0.95% 4.01% 8.00%
Central & Eastern Europe 73.00% 97.42% 97.60% 87.31% 27.00% 2.58% 2.40% 12.69%
Latin America 77.32% 96.64% 97.81% 86.90% 22.68% 3.36% 2.19% 13.10%
Middle East & Africa 86.32% 96.47% 95.24% 92.70% 13.68% 3.53% 4.76% 7.30%
North America 88.29% 98.91% 99.22% 95.60% 11.71% 1.09% 0.78% 4.40%
Western Europe 81.36% 95.08% 99.01% 93.14% 18.64% 4.92% 0.99% 6.86%
Total 83.12% 96.54% 98.31% 93.04% 16.88% 3.46% 1.69% 6.96%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 87.68% 98.21% 90.47% 89.79% 12.32% 1.79% 9.53% 10.21%
Arts & Entertainment 78.59% 93.66% 93.96% 84.92% 21.41% 6.34% 6.04% 15.08%
Autos & Vehicles 80.61% 98.38% 98.70% 90.19% 19.39% 1.62% 1.30% 9.81%
Beauty & Fitness 84.51% 99.75% 99.33% 96.38% 15.49% 0.25% 0.67% 3.62%
Books & Literature 85.48% 98.44% 97.94% 93.19% 14.52% 1.56% 2.06% 6.81%
Business & Industrial 91.95% 99.48% 99.44% 96.99% 8.05% 0.52% 0.56% 3.01%
Computers & Electronics 84.55% 97.87% 95.60% 88.45% 15.45% 2.13% 4.40% 11.55%
Finance 82.51% 98.12% 96.68% 90.53% 17.49% 1.88% 3.32% 9.47%
Food & Drink 87.32% 99.35% 99.39% 96.92% 12.68% 0.65% 0.61% 3.08%
Games 70.32% 97.96% 97.69% 82.67% 29.68% 2.04% 2.31% 17.33%
Health 89.46% 99.40% 99.00% 95.51% 10.54% 0.60% 1.00% 4.49%
Hobbies & Leisure 97.33% 99.84% 99.13% 98.00% 2.67% 0.16% 0.87% 2.00%
Home & Garden 81.70% 99.13% 98.42% 88.59% 18.30% 0.87% 1.58% 11.41%
Internet & Telecom 76.99% 96.59% 96.99% 89.24% 23.01% 3.41% 3.01% 10.76%
Jobs & Education 87.47% 98.88% 98.46% 92.74% 12.53% 1.12% 1.54% 7.26%
Law & Government 90.10% 99.29% 98.50% 93.58% 9.90% 0.71% 1.50% 6.42%
News 84.69% 95.76% 99.30% 95.22% 15.31% 4.24% 0.70% 4.78%
Online Communities 67.49% 98.19% 96.22% 80.98% 32.51% 1.81% 3.78% 19.02%
People & Society 88.07% 99.35% 96.60% 91.16% 11.93% 0.65% 3.40% 8.84%
Pets & Animals 97.26% 99.56% 99.06% 98.83% 2.74% 0.44% 0.94% 1.17%
Real Estate 89.64% 99.20% 99.28% 95.86% 10.36% 0.80% 0.72% 4.14%
Reference 84.67% 99.31% 96.47% 89.12% 15.33% 0.69% 3.53% 10.88%
Science 83.67% 98.07% 96.87% 88.15% 16.33% 1.93% 3.13% 11.85%
Shopping 68.33% 98.33% 96.98% 86.40% 31.67% 1.67% 3.02% 13.60%
Sports 82.48% 96.22% 96.38% 93.56% 17.52% 3.78% 3.62% 6.44%
Travel 90.51% 99.57% 96.42% 95.01% 9.49% 0.43% 3.58% 4.99%
Total 83.12% 96.54% 98.31% 93.04% 16.88% 3.46% 1.69% 6.96%