Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  May 25, 2022

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.29% 99.25% 97.67% 92.54% 11.71% 0.75% 2.33% 7.46%
Central & Eastern Europe 83.74% 98.95% 99.05% 94.10% 16.26% 1.05% 0.95% 5.90%
Latin America 88.95% 98.90% 98.55% 92.89% 11.05% 1.10% 1.45% 7.11%
Middle East & Africa 90.35% 98.80% 98.27% 95.84% 9.65% 1.20% 1.73% 4.16%
North America 92.77% 99.43% 99.36% 97.47% 7.23% 0.57% 0.64% 2.53%
Western Europe 89.98% 99.10% 99.51% 94.58% 10.02% 0.90% 0.49% 5.42%
Total 90.35% 99.31% 99.29% 95.77% 9.65% 0.69% 0.71% 4.23%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 97.07% 88.58% 85.47% 93.62% 2.93% 11.42% 14.53% 6.38%
Arts & Entertainment 87.64% 99.35% 99.13% 94.48% 12.36% 0.65% 0.87% 5.52%
Autos & Vehicles 79.66% 98.84% 98.28% 91.88% 20.34% 1.16% 1.72% 8.12%
Beauty & Fitness 96.10% 100.00% 100.00% 96.25% 3.90% 0.00% 0.00% 3.75%
Books & Literature 83.24% 95.01% 93.24% 88.92% 16.76% 4.99% 6.76% 11.08%
Business & Industrial 92.92% 99.56% 99.64% 97.67% 7.08% 0.44% 0.36% 2.33%
Computers & Electronics 73.46% 97.57% 93.05% 80.98% 26.54% 2.43% 6.95% 19.02%
Finance 94.49% 98.84% 98.87% 96.39% 5.51% 1.16% 1.13% 3.61%
Food & Drink 84.34% 99.56% 99.28% 97.80% 15.66% 0.44% 0.72% 2.20%
Games 96.76% 99.61% 99.52% 98.23% 3.24% 0.39% 0.48% 1.77%
Health 87.61% 98.44% 97.19% 94.64% 12.39% 1.56% 2.81% 5.36%
Hobbies & Leisure 86.18% 99.59% 98.09% 94.65% 13.82% 0.41% 1.91% 5.35%
Home & Garden 96.76% 100.00% 98.80% 97.73% 3.24% 0.00% 1.20% 2.27%
Internet & Telecom 83.70% 98.99% 98.78% 92.87% 16.30% 1.01% 1.22% 7.13%
Jobs & Education 95.81% 99.52% 99.30% 97.52% 4.19% 0.48% 0.70% 2.48%
Law & Government 85.48% 99.59% 97.68% 90.49% 14.52% 0.41% 2.32% 9.51%
News 89.41% 98.99% 99.57% 93.66% 10.59% 1.01% 0.43% 6.34%
Online Communities 94.12% 100.00% 99.64% 97.72% 5.88% 0.00% 0.36% 2.28%
People & Society 86.63% 99.77% 97.63% 91.78% 13.37% 0.23% 2.37% 8.22%
Pets & Animals 94.29% 96.88% 96.96% 96.27% 5.71% 3.13% 3.04% 3.73%
Real Estate 91.89% 99.39% 99.39% 97.63% 8.11% 0.61% 0.61% 2.37%
Reference 86.22% 99.36% 99.18% 90.65% 13.78% 0.64% 0.82% 9.35%
Science 84.36% 99.42% 99.45% 96.34% 15.64% 0.58% 0.55% 3.66%
Shopping 88.03% 99.37% 99.58% 95.17% 11.97% 0.63% 0.42% 4.83%
Sports 95.41% 99.55% 97.57% 96.93% 4.59% 0.45% 2.43% 3.07%
Travel 87.51% 98.23% 95.01% 92.39% 12.49% 1.77% 4.99% 7.61%
Total 90.35% 99.31% 99.29% 95.77% 9.65% 0.69% 0.71% 4.23%