Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  July 8, 2025

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.45% 96.08% 85.38% 87.13% 11.55% 3.92% 14.62% 12.87%
Central & Eastern Europe 54.55% 84.77% 92.11% 76.82% 45.45% 15.23% 7.89% 23.18%
Latin America 82.72% 94.92% 93.01% 88.61% 17.28% 5.08% 6.99% 11.39%
Middle East & Africa 85.46% 96.08% 95.42% 92.03% 14.54% 3.92% 4.58% 7.97%
North America 92.23% 99.22% 82.03% 84.42% 7.77% 0.78% 17.97% 15.58%
Western Europe 83.90% 97.52% 95.36% 90.54% 16.10% 2.48% 4.64% 9.46%
Total 84.10% 97.69% 89.43% 87.68% 15.90% 2.31% 10.57% 12.32%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 61.75% 92.89% 93.82% 84.43% 38.25% 7.11% 6.18% 15.57%
Arts & Entertainment 89.49% 97.03% 89.35% 89.90% 10.51% 2.97% 10.65% 10.10%
Autos & Vehicles 81.57% 95.02% 76.50% 79.35% 18.43% 4.98% 23.50% 20.65%
Beauty & Fitness 98.13% 100.00% 99.86% 99.27% 1.87% 0.00% 0.14% 0.73%
Books & Literature 87.95% 97.67% 95.13% 91.65% 12.05% 2.33% 4.87% 8.35%
Business & Industrial 82.07% 95.12% 66.82% 74.60% 17.93% 4.88% 33.18% 25.40%
Computers & Electronics 75.77% 94.94% 81.82% 77.89% 24.23% 5.06% 18.18% 22.12%
Finance 84.36% 96.94% 95.51% 90.45% 15.64% 3.06% 4.49% 9.55%
Food & Drink 84.35% 95.19% 65.43% 73.43% 15.65% 4.81% 34.57% 26.57%
Games 93.97% 99.11% 99.01% 96.86% 6.03% 0.89% 0.99% 3.14%
Health 85.49% 96.08% 72.08% 79.81% 14.51% 3.92% 27.93% 20.19%
Hobbies & Leisure 95.24% 100.00% 85.14% 88.86% 4.76% 0.00% 14.86% 11.14%
Home & Garden 99.85% 100.00% 99.58% 99.70% 0.15% 0.00% 0.42% 0.30%
Internet & Telecom 86.49% 81.40% 90.26% 88.74% 13.51% 18.60% 9.74% 11.26%
Jobs & Education 81.55% 96.67% 87.49% 84.89% 18.45% 3.33% 12.51% 15.11%
Law & Government 99.39% 99.68% 99.20% 99.30% 0.61% 0.32% 0.80% 0.70%
News 91.99% 99.54% 98.92% 97.93% 8.01% 0.46% 1.08% 2.07%
Online Communities 84.82% 85.42% 78.23% 81.13% 15.18% 14.58% 21.77% 18.87%
People & Society 81.65% 100.00% 98.78% 95.52% 18.35% 0.00% 1.22% 4.48%
Pets & Animals 94.78% 100.00% 98.26% 97.15% 5.22% 0.00% 1.74% 2.85%
Real Estate 88.68% 95.58% 93.65% 92.39% 11.32% 4.42% 6.35% 7.61%
Reference 83.28% 99.68% 98.63% 94.17% 16.72% 0.32% 1.37% 5.83%
Science 82.96% 95.15% 64.00% 74.07% 17.04% 4.85% 36.00% 25.93%
Shopping 91.43% 99.19% 98.97% 95.96% 8.57% 0.81% 1.03% 4.04%
Sports 86.90% 99.70% 98.21% 94.89% 13.10% 0.30% 1.79% 5.11%
Travel 93.96% 99.86% 99.78% 99.52% 6.04% 0.14% 0.22% 0.48%
Total 84.10% 97.69% 89.43% 87.68% 15.90% 2.31% 10.57% 12.32%