Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  November 27, 2021

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.63% 99.32% 98.52% 93.83% 11.37% 0.68% 1.48% 6.17%
Central & Eastern Europe 80.83% 98.65% 98.65% 92.90% 19.17% 1.35% 1.35% 7.10%
Latin America 84.64% 99.00% 98.62% 91.63% 15.36% 1.00% 1.38% 8.37%
Middle East & Africa 88.43% 97.26% 96.21% 94.14% 11.57% 2.74% 3.79% 5.86%
North America 91.86% 99.42% 99.34% 97.08% 8.14% 0.58% 0.66% 2.92%
Western Europe 87.54% 99.01% 99.43% 94.23% 12.46% 0.99% 0.57% 5.77%
Total 88.56% 99.23% 99.10% 95.17% 11.44% 0.77% 0.90% 4.83%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 97.68% 87.95% 84.05% 93.89% 2.32% 12.05% 15.95% 6.11%
Arts & Entertainment 87.00% 99.36% 98.94% 91.95% 13.00% 0.64% 1.06% 8.05%
Autos & Vehicles 76.54% 98.93% 98.28% 90.96% 23.46% 1.07% 1.72% 9.04%
Beauty & Fitness 95.59% 100.00% 100.00% 96.20% 4.41% 0.00% 0.00% 3.80%
Books & Literature 84.20% 96.07% 94.89% 90.77% 15.80% 3.93% 5.11% 9.23%
Business & Industrial 93.29% 99.56% 99.65% 97.83% 6.71% 0.44% 0.35% 2.17%
Computers & Electronics 87.32% 98.47% 95.51% 90.31% 12.68% 1.53% 4.49% 9.69%
Finance 87.77% 98.55% 97.82% 93.27% 12.23% 1.45% 2.18% 6.73%
Food & Drink 85.34% 99.56% 99.30% 97.58% 14.66% 0.44% 0.70% 2.42%
Games 94.43% 99.43% 99.26% 97.18% 5.57% 0.57% 0.74% 2.82%
Health 88.72% 99.33% 98.99% 95.48% 11.28% 0.67% 1.01% 4.52%
Hobbies & Leisure 86.42% 99.60% 98.10% 94.69% 13.58% 0.40% 1.90% 5.31%
Home & Garden 96.51% 100.00% 98.99% 98.00% 3.49% 0.00% 1.01% 2.00%
Internet & Telecom 80.37% 98.47% 98.26% 91.49% 19.63% 1.53% 1.74% 8.51%
Jobs & Education 93.05% 99.33% 98.96% 95.64% 6.95% 0.67% 1.04% 4.36%
Law & Government 97.11% 99.66% 95.85% 96.94% 2.89% 0.34% 4.15% 3.06%
News 88.57% 99.14% 99.53% 94.85% 11.43% 0.86% 0.47% 5.15%
Online Communities 65.92% 93.55% 95.70% 77.24% 34.08% 6.45% 4.30% 22.76%
People & Society 87.17% 99.64% 97.20% 91.63% 12.83% 0.36% 2.80% 8.37%
Pets & Animals 97.10% 99.61% 99.27% 98.96% 2.90% 0.39% 0.73% 1.04%
Real Estate 91.55% 99.33% 99.31% 97.45% 8.45% 0.67% 0.69% 2.55%
Reference 82.90% 99.46% 99.51% 87.53% 17.10% 0.54% 0.49% 12.47%
Science 84.36% 99.42% 99.45% 96.34% 15.64% 0.58% 0.55% 3.66%
Shopping 86.72% 99.38% 99.52% 94.51% 13.28% 0.62% 0.48% 5.49%
Sports 83.41% 95.05% 88.97% 85.29% 16.59% 4.95% 11.03% 14.71%
Travel 85.58% 97.80% 97.73% 94.75% 14.42% 2.20% 2.27% 5.25%
Total 88.56% 99.23% 99.10% 95.17% 11.44% 0.77% 0.90% 4.83%