Worldwide adblock usage broken down by device type for region & website category.
Report last updated: February 23, 2020
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 83.27% | 98.91% | 95.53% | 90.41% | 16.73% | 1.09% | 4.47% | 9.59% |
| Central & Eastern Europe | 72.89% | 97.74% | 97.54% | 85.59% | 27.11% | 2.26% | 2.46% | 14.41% |
| Latin America | 77.99% | 97.21% | 97.14% | 87.73% | 22.01% | 2.79% | 2.86% | 12.27% |
| Middle East & Africa | 85.43% | 96.57% | 94.72% | 91.74% | 14.57% | 3.43% | 5.28% | 8.26% |
| North America | 86.31% | 98.88% | 99.21% | 94.21% | 13.69% | 1.12% | 0.79% | 5.79% |
| Western Europe | 80.75% | 96.47% | 98.82% | 92.09% | 19.25% | 3.53% | 1.18% | 7.91% |
| Total | 81.67% | 97.16% | 98.14% | 91.73% | 18.33% | 2.84% | 1.86% | 8.27% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 86.65% | 97.59% | 88.87% | 88.44% | 13.35% | 2.41% | 11.13% | 11.56% |
| Arts & Entertainment | 79.76% | 94.57% | 94.69% | 86.53% | 20.24% | 5.43% | 5.31% | 13.47% |
| Autos & Vehicles | 80.95% | 98.40% | 98.71% | 90.35% | 19.05% | 1.60% | 1.29% | 9.65% |
| Beauty & Fitness | 89.88% | 99.31% | 97.92% | 96.18% | 10.12% | 0.69% | 2.08% | 3.82% |
| Books & Literature | 84.26% | 98.77% | 98.18% | 92.82% | 15.74% | 1.23% | 1.82% | 7.18% |
| Business & Industrial | 85.13% | 99.09% | 98.07% | 90.27% | 14.87% | 0.91% | 1.93% | 9.73% |
| Computers & Electronics | 74.95% | 98.00% | 95.13% | 79.96% | 25.05% | 2.00% | 4.87% | 20.04% |
| Finance | 80.43% | 98.09% | 96.50% | 89.07% | 19.57% | 1.91% | 3.50% | 10.93% |
| Food & Drink | 88.80% | 99.29% | 99.31% | 95.06% | 11.20% | 0.71% | 0.69% | 4.94% |
| Games | 73.84% | 97.98% | 97.11% | 80.43% | 26.16% | 2.02% | 2.89% | 19.57% |
| Health | 90.84% | 99.33% | 99.06% | 95.83% | 9.16% | 0.67% | 0.94% | 4.17% |
| Hobbies & Leisure | 87.52% | 99.11% | 99.38% | 95.44% | 12.48% | 0.89% | 0.62% | 4.56% |
| Home & Garden | 81.81% | 99.03% | 98.17% | 88.33% | 18.19% | 0.97% | 1.83% | 11.67% |
| Internet & Telecom | 74.64% | 96.08% | 96.23% | 87.08% | 25.36% | 3.92% | 3.77% | 12.92% |
| Jobs & Education | 76.09% | 98.62% | 98.03% | 85.53% | 23.91% | 1.38% | 1.97% | 14.47% |
| Law & Government | 92.17% | 99.30% | 99.05% | 96.73% | 7.83% | 0.70% | 0.95% | 3.27% |
| News | 83.56% | 96.77% | 99.05% | 94.12% | 16.44% | 3.23% | 0.95% | 5.88% |
| Online Communities | 71.46% | 95.57% | 95.60% | 81.26% | 28.54% | 4.43% | 4.40% | 18.74% |
| People & Society | 83.06% | 98.90% | 98.74% | 94.01% | 16.94% | 1.10% | 1.26% | 5.99% |
| Pets & Animals | 87.15% | 98.94% | 96.63% | 94.97% | 12.85% | 1.06% | 3.37% | 5.03% |
| Real Estate | 87.52% | 99.22% | 99.56% | 93.94% | 12.48% | 0.78% | 0.44% | 6.06% |
| Reference | 84.32% | 99.26% | 96.82% | 89.39% | 15.68% | 0.74% | 3.18% | 10.61% |
| Science | 86.76% | 97.90% | 96.89% | 88.99% | 13.24% | 2.10% | 3.11% | 11.01% |
| Shopping | 61.19% | 97.89% | 96.12% | 82.47% | 38.81% | 2.11% | 3.88% | 17.53% |
| Sports | 84.97% | 96.79% | 96.70% | 93.92% | 15.03% | 3.21% | 3.30% | 6.08% |
| Travel | 91.16% | 99.34% | 99.32% | 97.33% | 8.84% | 0.66% | 0.68% | 2.67% |
| Total | 81.67% | 97.16% | 98.14% | 91.73% | 18.33% | 2.84% | 1.86% | 8.27% |