Worldwide adblock usage broken down by device type for region & website category.
Report last updated: May 31, 2023
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 87.51% | 99.18% | 95.69% | 91.38% | 12.49% | 0.82% | 4.31% | 8.62% |
| Central & Eastern Europe | 82.92% | 99.01% | 99.17% | 93.98% | 17.08% | 0.99% | 0.83% | 6.02% |
| Latin America | 89.11% | 98.99% | 98.44% | 93.22% | 10.89% | 1.01% | 1.56% | 6.78% |
| Middle East & Africa | 89.81% | 98.72% | 98.22% | 95.59% | 10.19% | 1.28% | 1.78% | 4.41% |
| North America | 93.07% | 99.43% | 99.27% | 97.48% | 6.93% | 0.57% | 0.73% | 2.52% |
| Western Europe | 86.92% | 98.12% | 97.89% | 92.89% | 13.08% | 1.88% | 2.11% | 7.11% |
| Total | 88.63% | 98.88% | 98.59% | 94.81% | 11.37% | 1.12% | 1.41% | 5.19% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 96.88% | 89.05% | 86.20% | 93.59% | 3.12% | 10.95% | 13.80% | 6.41% |
| Arts & Entertainment | 87.49% | 99.31% | 98.11% | 93.86% | 12.51% | 0.69% | 1.89% | 6.14% |
| Autos & Vehicles | 76.88% | 90.44% | 91.17% | 83.20% | 23.12% | 9.56% | 8.83% | 16.80% |
| Beauty & Fitness | 96.91% | 100.00% | 100.00% | 97.00% | 3.09% | 0.00% | 0.00% | 3.00% |
| Books & Literature | 83.69% | 95.46% | 93.71% | 89.28% | 16.31% | 4.54% | 6.29% | 10.72% |
| Business & Industrial | 83.80% | 98.83% | 96.95% | 91.47% | 16.20% | 1.17% | 3.05% | 8.53% |
| Computers & Electronics | 71.54% | 94.28% | 90.90% | 78.19% | 28.46% | 5.72% | 9.10% | 21.81% |
| Finance | 94.16% | 98.85% | 98.76% | 96.15% | 5.84% | 1.15% | 1.24% | 3.85% |
| Food & Drink | 79.32% | 93.66% | 95.96% | 88.85% | 20.68% | 6.34% | 4.04% | 11.15% |
| Games | 97.11% | 99.55% | 99.61% | 98.46% | 2.89% | 0.45% | 0.39% | 1.54% |
| Health | 82.26% | 93.81% | 92.56% | 86.78% | 17.74% | 6.19% | 7.44% | 13.22% |
| Hobbies & Leisure | 86.24% | 99.59% | 98.07% | 94.64% | 13.76% | 0.41% | 1.93% | 5.36% |
| Home & Garden | 98.36% | 100.00% | 99.30% | 98.87% | 1.64% | 0.00% | 0.70% | 1.13% |
| Internet & Telecom | 85.75% | 98.98% | 98.87% | 94.02% | 14.25% | 1.02% | 1.13% | 5.98% |
| Jobs & Education | 90.48% | 97.66% | 96.67% | 93.51% | 9.52% | 2.34% | 3.33% | 6.49% |
| Law & Government | 97.12% | 99.59% | 98.88% | 97.90% | 2.88% | 0.41% | 1.12% | 2.10% |
| News | 90.14% | 99.18% | 99.11% | 95.29% | 9.86% | 0.82% | 0.89% | 4.71% |
| Online Communities | 85.60% | 100.00% | 97.67% | 91.87% | 14.40% | 0.00% | 2.33% | 8.13% |
| People & Society | 86.29% | 99.77% | 97.89% | 91.87% | 13.71% | 0.23% | 2.11% | 8.13% |
| Pets & Animals | 94.49% | 97.30% | 97.17% | 96.45% | 5.51% | 2.70% | 2.83% | 3.55% |
| Real Estate | 92.44% | 99.43% | 99.37% | 97.76% | 7.56% | 0.57% | 0.63% | 2.24% |
| Reference | 86.25% | 99.67% | 98.49% | 90.89% | 13.75% | 0.33% | 1.51% | 9.11% |
| Science | 80.94% | 97.55% | 98.21% | 92.82% | 19.06% | 2.45% | 1.79% | 7.18% |
| Shopping | 89.14% | 99.39% | 99.59% | 95.74% | 10.86% | 0.61% | 0.41% | 4.26% |
| Sports | 94.62% | 99.55% | 97.60% | 96.70% | 5.38% | 0.45% | 2.40% | 3.30% |
| Travel | 87.51% | 98.23% | 95.01% | 92.39% | 12.49% | 1.77% | 4.99% | 7.61% |
| Total | 88.63% | 98.88% | 98.59% | 94.81% | 11.37% | 1.12% | 1.41% | 5.19% |