Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  October 1, 2022

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.22% 99.31% 98.02% 93.55% 11.78% 0.69% 1.98% 6.45%
Central & Eastern Europe 82.68% 98.65% 98.67% 93.44% 17.32% 1.35% 1.33% 6.56%
Latin America 86.21% 99.00% 98.42% 91.51% 13.79% 1.00% 1.58% 8.49%
Middle East & Africa 88.19% 96.67% 95.69% 93.62% 11.81% 3.33% 4.31% 6.38%
North America 91.79% 99.41% 99.34% 97.08% 8.21% 0.59% 0.66% 2.92%
Western Europe 89.23% 98.91% 99.42% 94.88% 10.77% 1.09% 0.58% 5.12%
Total 89.38% 99.17% 99.04% 95.42% 10.62% 0.83% 0.96% 4.58%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 95.58% 88.08% 87.00% 92.49% 4.42% 11.92% 13.00% 7.51%
Arts & Entertainment 86.74% 99.33% 98.64% 91.84% 13.26% 0.67% 1.36% 8.16%
Autos & Vehicles 81.22% 98.85% 98.47% 92.94% 18.78% 1.15% 1.53% 7.06%
Beauty & Fitness 97.09% 100.00% 88.89% 96.52% 2.91% 0.00% 11.11% 3.48%
Books & Literature 84.63% 96.80% 95.59% 91.34% 15.37% 3.20% 4.41% 8.66%
Business & Industrial 93.10% 99.55% 99.64% 97.75% 6.90% 0.45% 0.36% 2.25%
Computers & Electronics 81.82% 98.45% 96.72% 87.98% 18.18% 1.55% 3.28% 12.02%
Finance 87.36% 98.44% 97.53% 92.90% 12.64% 1.56% 2.47% 7.10%
Food & Drink 82.92% 99.60% 99.29% 97.11% 17.08% 0.40% 0.71% 2.89%
Games 95.69% 99.56% 99.50% 97.73% 4.31% 0.44% 0.50% 2.27%
Health 88.47% 99.30% 98.87% 95.32% 11.53% 0.70% 1.13% 4.68%
Hobbies & Leisure 87.01% 99.60% 98.08% 94.75% 12.99% 0.40% 1.92% 5.25%
Home & Garden 96.39% 100.00% 98.95% 97.92% 3.61% 0.00% 1.05% 2.08%
Internet & Telecom 82.88% 98.49% 98.08% 92.45% 17.12% 1.51% 1.92% 7.55%
Jobs & Education 96.19% 99.53% 99.32% 97.73% 3.81% 0.47% 0.68% 2.27%
Law & Government 95.46% 99.67% 98.74% 96.83% 4.54% 0.33% 1.26% 3.17%
News 89.73% 99.06% 99.45% 95.25% 10.27% 0.94% 0.55% 4.75%
Online Communities 72.91% 97.23% 97.12% 85.48% 27.09% 2.77% 2.88% 14.52%
People & Society 87.52% 99.42% 97.41% 91.92% 12.48% 0.58% 2.59% 8.08%
Pets & Animals 96.96% 99.58% 99.10% 98.79% 3.04% 0.42% 0.90% 1.21%
Real Estate 92.04% 99.40% 99.38% 97.60% 7.96% 0.60% 0.62% 2.40%
Reference 78.24% 98.74% 91.38% 82.14% 21.76% 1.26% 8.62% 17.86%
Science 84.52% 99.43% 99.45% 96.31% 15.48% 0.57% 0.55% 3.69%
Shopping 87.30% 99.38% 99.53% 94.84% 12.70% 0.62% 0.47% 5.16%
Sports 88.88% 98.31% 98.14% 94.55% 11.12% 1.69% 1.86% 5.45%
Travel 88.89% 98.72% 97.88% 95.37% 11.11% 1.28% 2.12% 4.63%
Total 89.38% 99.17% 99.04% 95.42% 10.62% 0.83% 0.96% 4.58%