Worldwide adblock usage broken down by device type for region & website category.
Report last updated: March 15, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.84% | 96.78% | 86.62% | 87.91% | 11.16% | 3.22% | 13.38% | 12.09% |
| Central & Eastern Europe | 56.90% | 84.01% | 92.49% | 78.25% | 43.10% | 15.99% | 7.51% | 21.75% |
| Latin America | 87.67% | 96.82% | 95.37% | 91.26% | 12.33% | 3.18% | 4.63% | 8.74% |
| Middle East & Africa | 86.00% | 96.36% | 95.75% | 92.53% | 14.00% | 3.64% | 4.25% | 7.47% |
| North America | 92.51% | 99.20% | 83.81% | 86.03% | 7.49% | 0.80% | 16.19% | 13.97% |
| Western Europe | 84.33% | 97.60% | 95.46% | 90.81% | 15.67% | 2.40% | 4.54% | 9.19% |
| Total | 84.78% | 97.71% | 90.36% | 88.47% | 15.22% | 2.29% | 9.64% | 11.53% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 64.26% | 93.52% | 95.63% | 88.70% | 35.74% | 6.48% | 4.37% | 11.30% |
| Arts & Entertainment | 83.59% | 98.25% | 85.67% | 85.24% | 16.41% | 1.75% | 14.33% | 14.76% |
| Autos & Vehicles | 81.62% | 94.97% | 78.65% | 80.37% | 18.38% | 5.03% | 21.35% | 19.63% |
| Beauty & Fitness | 98.20% | 100.00% | 99.86% | 99.28% | 1.80% | 0.00% | 0.14% | 0.72% |
| Books & Literature | 87.36% | 98.56% | 94.96% | 91.26% | 12.64% | 1.44% | 5.04% | 8.74% |
| Business & Industrial | 82.05% | 95.05% | 68.28% | 75.37% | 17.95% | 4.95% | 31.72% | 24.63% |
| Computers & Electronics | 75.28% | 95.20% | 84.08% | 78.28% | 24.72% | 4.80% | 15.92% | 21.72% |
| Finance | 85.68% | 97.22% | 95.95% | 91.30% | 14.32% | 2.78% | 4.05% | 8.70% |
| Food & Drink | 84.47% | 95.20% | 68.12% | 75.11% | 15.53% | 4.80% | 31.88% | 24.89% |
| Games | 96.33% | 99.50% | 99.40% | 98.03% | 3.67% | 0.50% | 0.60% | 1.97% |
| Health | 85.68% | 96.35% | 77.37% | 82.11% | 14.32% | 3.65% | 22.63% | 17.89% |
| Hobbies & Leisure | 97.89% | 100.00% | 90.30% | 95.53% | 2.11% | 0.00% | 9.70% | 4.47% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 88.38% | 80.51% | 90.81% | 89.84% | 11.62% | 19.49% | 9.19% | 10.16% |
| Jobs & Education | 82.95% | 96.89% | 89.39% | 86.50% | 17.05% | 3.11% | 10.61% | 13.50% |
| Law & Government | 97.60% | 99.72% | 99.16% | 98.34% | 2.40% | 0.28% | 0.84% | 1.66% |
| News | 92.58% | 99.54% | 98.92% | 97.95% | 7.42% | 0.46% | 1.08% | 2.05% |
| Online Communities | 83.64% | 88.71% | 82.60% | 83.06% | 16.36% | 11.29% | 17.40% | 16.94% |
| People & Society | 82.56% | 100.00% | 98.78% | 95.38% | 17.44% | 0.00% | 1.22% | 4.62% |
| Pets & Animals | 96.18% | 100.00% | 98.08% | 97.41% | 3.82% | 0.00% | 1.92% | 2.59% |
| Real Estate | 88.87% | 96.30% | 94.59% | 93.19% | 11.13% | 3.70% | 5.41% | 6.81% |
| Reference | 83.28% | 99.68% | 98.63% | 94.17% | 16.72% | 0.32% | 1.37% | 5.83% |
| Science | 82.99% | 94.95% | 67.75% | 76.03% | 17.01% | 5.05% | 32.25% | 23.97% |
| Shopping | 92.31% | 99.23% | 99.14% | 96.50% | 7.69% | 0.77% | 0.86% | 3.50% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 93.77% | 99.85% | 99.80% | 99.53% | 6.23% | 0.15% | 0.20% | 0.47% |
| Total | 84.78% | 97.71% | 90.36% | 88.47% | 15.22% | 2.29% | 9.64% | 11.53% |