Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  December 9, 2024

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 86.08% 97.28% 88.56% 87.39% 13.92% 2.72% 11.44% 12.61%
Central & Eastern Europe 60.26% 83.05% 92.77% 80.14% 39.74% 16.95% 7.23% 19.86%
Latin America 88.17% 97.85% 96.40% 91.81% 11.83% 2.15% 3.60% 8.19%
Middle East & Africa 86.31% 96.40% 95.89% 92.72% 13.69% 3.60% 4.11% 7.28%
North America 92.82% 99.11% 85.98% 87.87% 7.18% 0.89% 14.02% 12.13%
Western Europe 85.37% 97.72% 95.58% 91.29% 14.63% 2.28% 4.42% 8.71%
Total 85.78% 97.70% 91.49% 89.48% 14.22% 2.30% 8.51% 10.52%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 83.24% 94.87% 96.94% 95.24% 16.76% 5.13% 3.06% 4.76%
Arts & Entertainment 84.23% 98.25% 85.67% 85.43% 15.77% 1.75% 14.33% 14.57%
Autos & Vehicles 81.64% 94.66% 80.17% 81.08% 18.36% 5.34% 19.83% 18.92%
Beauty & Fitness 98.23% 100.00% 99.86% 99.28% 1.77% 0.00% 0.14% 0.72%
Books & Literature 86.57% 98.73% 94.93% 90.92% 13.43% 1.27% 5.07% 9.08%
Business & Industrial 82.03% 94.76% 70.94% 76.72% 17.97% 5.24% 29.06% 23.28%
Computers & Electronics 74.85% 95.31% 86.90% 78.83% 25.15% 4.69% 13.10% 21.17%
Finance 85.64% 97.44% 95.99% 91.31% 14.36% 2.56% 4.01% 8.69%
Food & Drink 84.32% 95.05% 71.04% 76.63% 15.68% 4.95% 28.96% 23.37%
Games 97.51% 99.66% 99.58% 98.64% 2.49% 0.34% 0.42% 1.36%
Health 85.83% 96.21% 80.92% 83.74% 14.17% 3.79% 19.08% 16.26%
Hobbies & Leisure 98.98% 100.00% 95.45% 98.04% 1.02% 0.00% 4.55% 1.96%
Home & Garden 99.85% 100.00% 99.58% 99.70% 0.15% 0.00% 0.42% 0.30%
Internet & Telecom 89.30% 80.67% 91.30% 90.49% 10.70% 19.33% 8.70% 9.51%
Jobs & Education 84.57% 97.21% 91.25% 88.21% 15.43% 2.79% 8.75% 11.79%
Law & Government 97.60% 99.72% 99.16% 98.34% 2.40% 0.28% 0.84% 1.66%
News 93.63% 99.51% 98.91% 97.87% 6.37% 0.49% 1.09% 2.13%
Online Communities 83.58% 88.71% 83.27% 83.43% 16.42% 11.29% 16.73% 16.57%
People & Society 83.93% 100.00% 98.78% 95.48% 16.07% 0.00% 1.22% 4.52%
Pets & Animals 96.18% 100.00% 97.98% 97.31% 3.82% 0.00% 2.02% 2.69%
Real Estate 89.13% 96.71% 95.13% 93.69% 10.87% 3.29% 4.87% 6.31%
Reference 84.26% 99.52% 98.71% 94.63% 15.74% 0.48% 1.29% 5.37%
Science 82.64% 94.74% 71.60% 77.64% 17.36% 5.26% 28.40% 22.36%
Shopping 93.19% 99.42% 99.28% 97.02% 6.81% 0.58% 0.72% 2.98%
Sports 89.38% 99.72% 98.50% 95.80% 10.62% 0.28% 1.50% 4.20%
Travel 93.58% 99.74% 99.82% 99.46% 6.42% 0.26% 0.18% 0.54%
Total 85.78% 97.70% 91.49% 89.48% 14.22% 2.30% 8.51% 10.52%