Global Adblocking Insights

View worldwide adblocker usage broken down by continent and device type.

  Report last updated:  June 25, 2019

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 80.85% 99.02% 96.90% 90.40% 19.15% 0.98% 3.10% 9.60%
Central & Eastern Europe 66.21% 96.67% 97.57% 84.36% 33.79% 3.33% 2.43% 15.64%
Latin America 73.69% 97.74% 98.75% 85.36% 26.31% 2.26% 1.25% 14.64%
Middle East & Africa 84.38% 91.73% 93.77% 90.71% 15.62% 8.27% 6.23% 9.29%
North America 84.94% 98.61% 99.41% 94.85% 15.06% 1.39% 0.59% 5.15%
Western Europe 78.52% 94.51% 99.20% 93.42% 21.48% 5.49% 0.80% 6.58%
Total 78.81% 95.16% 98.78% 92.67% 21.19% 4.84% 1.22% 7.33%