Worldwide adblock usage broken down by device type for region & website category.
Report last updated: July 6, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.31% | 96.17% | 85.53% | 87.12% | 11.69% | 3.83% | 14.47% | 12.88% |
| Central & Eastern Europe | 54.57% | 84.77% | 92.12% | 76.84% | 45.43% | 15.23% | 7.88% | 23.16% |
| Latin America | 82.73% | 94.94% | 93.02% | 88.63% | 17.27% | 5.06% | 6.98% | 11.37% |
| Middle East & Africa | 85.45% | 96.08% | 95.43% | 92.03% | 14.55% | 3.92% | 4.57% | 7.97% |
| North America | 92.23% | 99.22% | 82.04% | 84.43% | 7.77% | 0.78% | 17.96% | 15.57% |
| Western Europe | 83.90% | 97.52% | 95.36% | 90.54% | 16.10% | 2.48% | 4.64% | 9.46% |
| Total | 84.10% | 97.69% | 89.43% | 87.68% | 15.90% | 2.31% | 10.57% | 12.32% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 61.75% | 92.89% | 93.82% | 84.43% | 38.25% | 7.11% | 6.18% | 15.57% |
| Arts & Entertainment | 89.49% | 97.03% | 89.35% | 89.90% | 10.51% | 2.97% | 10.65% | 10.10% |
| Autos & Vehicles | 81.57% | 95.02% | 76.50% | 79.35% | 18.43% | 4.98% | 23.50% | 20.65% |
| Beauty & Fitness | 98.13% | 100.00% | 99.86% | 99.27% | 1.87% | 0.00% | 0.14% | 0.73% |
| Books & Literature | 87.93% | 97.67% | 95.12% | 91.63% | 12.07% | 2.33% | 4.88% | 8.37% |
| Business & Industrial | 82.07% | 95.12% | 66.82% | 74.60% | 17.93% | 4.88% | 33.18% | 25.40% |
| Computers & Electronics | 75.75% | 95.02% | 82.00% | 77.94% | 24.25% | 4.98% | 18.00% | 22.06% |
| Finance | 84.36% | 96.94% | 95.51% | 90.45% | 15.64% | 3.06% | 4.49% | 9.55% |
| Food & Drink | 84.35% | 95.19% | 65.43% | 73.43% | 15.65% | 4.81% | 34.57% | 26.57% |
| Games | 93.99% | 99.11% | 99.02% | 96.86% | 6.01% | 0.89% | 0.98% | 3.14% |
| Health | 85.49% | 96.08% | 72.08% | 79.81% | 14.51% | 3.92% | 27.93% | 20.19% |
| Hobbies & Leisure | 95.24% | 100.00% | 85.14% | 88.86% | 4.76% | 0.00% | 14.86% | 11.14% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 86.50% | 81.39% | 90.27% | 88.76% | 13.50% | 18.61% | 9.73% | 11.24% |
| Jobs & Education | 81.58% | 96.67% | 87.50% | 84.91% | 18.42% | 3.33% | 12.50% | 15.09% |
| Law & Government | 99.39% | 99.68% | 99.20% | 99.30% | 0.61% | 0.32% | 0.80% | 0.70% |
| News | 92.00% | 99.54% | 98.92% | 97.93% | 8.00% | 0.46% | 1.08% | 2.07% |
| Online Communities | 84.76% | 85.42% | 78.26% | 81.12% | 15.24% | 14.58% | 21.74% | 18.88% |
| People & Society | 81.74% | 100.00% | 98.78% | 95.53% | 18.26% | 0.00% | 1.22% | 4.47% |
| Pets & Animals | 94.72% | 100.00% | 98.28% | 97.14% | 5.28% | 0.00% | 1.72% | 2.86% |
| Real Estate | 88.68% | 95.59% | 93.67% | 92.41% | 11.32% | 4.41% | 6.33% | 7.59% |
| Reference | 83.28% | 99.68% | 98.63% | 94.17% | 16.72% | 0.32% | 1.37% | 5.83% |
| Science | 82.96% | 95.15% | 64.00% | 74.07% | 17.04% | 4.85% | 36.00% | 25.93% |
| Shopping | 91.44% | 99.19% | 98.97% | 95.97% | 8.56% | 0.81% | 1.03% | 4.03% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 93.96% | 99.86% | 99.78% | 99.52% | 6.04% | 0.14% | 0.22% | 0.48% |
| Total | 84.10% | 97.69% | 89.43% | 87.68% | 15.90% | 2.31% | 10.57% | 12.32% |