Worldwide adblock usage broken down by device type for region & website category.
Report last updated: April 22, 2021
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 87.29% | 99.17% | 97.03% | 93.10% | 12.71% | 0.83% | 2.97% | 6.90% |
| Central & Eastern Europe | 75.74% | 97.45% | 98.18% | 90.19% | 24.26% | 2.55% | 1.82% | 9.81% |
| Latin America | 80.23% | 97.70% | 98.28% | 89.19% | 19.77% | 2.30% | 1.72% | 10.81% |
| Middle East & Africa | 87.04% | 94.83% | 95.03% | 92.77% | 12.96% | 5.17% | 4.97% | 7.23% |
| North America | 89.97% | 99.23% | 99.35% | 96.44% | 10.03% | 0.77% | 0.65% | 3.56% |
| Western Europe | 83.17% | 95.02% | 99.20% | 93.63% | 16.83% | 4.98% | 0.80% | 6.37% |
| Total | 85.13% | 96.66% | 98.74% | 94.07% | 14.87% | 3.34% | 1.26% | 5.93% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 89.78% | 98.29% | 91.76% | 91.18% | 10.22% | 1.71% | 8.24% | 8.82% |
| Arts & Entertainment | 85.25% | 98.82% | 95.43% | 89.38% | 14.75% | 1.18% | 4.57% | 10.62% |
| Autos & Vehicles | 83.86% | 99.40% | 99.32% | 94.64% | 16.14% | 0.60% | 0.68% | 5.36% |
| Beauty & Fitness | 84.60% | 99.75% | 99.36% | 96.42% | 15.40% | 0.25% | 0.64% | 3.58% |
| Books & Literature | 85.91% | 97.76% | 97.05% | 92.93% | 14.09% | 2.24% | 2.95% | 7.07% |
| Business & Industrial | 92.71% | 99.55% | 99.62% | 97.56% | 7.29% | 0.45% | 0.38% | 2.44% |
| Computers & Electronics | 87.39% | 98.36% | 97.57% | 90.85% | 12.61% | 1.64% | 2.43% | 9.15% |
| Finance | 84.71% | 98.13% | 96.96% | 91.66% | 15.29% | 1.87% | 3.04% | 8.34% |
| Food & Drink | 89.20% | 99.23% | 99.18% | 97.15% | 10.80% | 0.77% | 0.82% | 2.85% |
| Games | 79.25% | 98.12% | 98.23% | 88.80% | 20.75% | 1.88% | 1.77% | 11.20% |
| Health | 88.49% | 99.32% | 98.99% | 95.35% | 11.51% | 0.68% | 1.01% | 4.65% |
| Hobbies & Leisure | 96.53% | 99.85% | 99.21% | 97.68% | 3.47% | 0.15% | 0.79% | 2.32% |
| Home & Garden | 93.12% | 100.00% | 95.92% | 94.79% | 6.88% | 0.00% | 4.08% | 5.21% |
| Internet & Telecom | 77.75% | 97.43% | 97.26% | 90.37% | 22.25% | 2.57% | 2.74% | 9.63% |
| Jobs & Education | 87.35% | 98.75% | 98.43% | 92.95% | 12.65% | 1.25% | 1.57% | 7.05% |
| Law & Government | 95.55% | 99.38% | 96.07% | 95.98% | 4.45% | 0.62% | 3.93% | 4.02% |
| News | 85.01% | 95.70% | 99.31% | 94.87% | 14.99% | 4.30% | 0.69% | 5.13% |
| Online Communities | 54.16% | 87.05% | 87.07% | 62.36% | 45.84% | 12.95% | 12.93% | 37.64% |
| People & Society | 85.38% | 98.97% | 97.30% | 90.41% | 14.62% | 1.03% | 2.70% | 9.59% |
| Pets & Animals | 97.08% | 99.55% | 98.97% | 98.72% | 2.92% | 0.45% | 1.03% | 1.28% |
| Real Estate | 90.82% | 99.25% | 99.28% | 96.84% | 9.18% | 0.75% | 0.72% | 3.16% |
| Reference | 78.93% | 99.09% | 94.76% | 84.80% | 21.07% | 0.91% | 5.24% | 15.20% |
| Science | 84.28% | 98.98% | 99.32% | 95.31% | 15.72% | 1.02% | 0.68% | 4.69% |
| Shopping | 77.86% | 98.73% | 98.15% | 90.12% | 22.14% | 1.27% | 1.85% | 9.88% |
| Sports | 82.47% | 96.16% | 99.13% | 94.67% | 17.53% | 3.84% | 0.87% | 5.33% |
| Travel | 90.04% | 99.58% | 98.58% | 96.24% | 9.96% | 0.42% | 1.42% | 3.76% |
| Total | 85.13% | 96.66% | 98.74% | 94.07% | 14.87% | 3.34% | 1.26% | 5.93% |