Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  July 6, 2025

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.31% 96.17% 85.53% 87.12% 11.69% 3.83% 14.47% 12.88%
Central & Eastern Europe 54.57% 84.77% 92.12% 76.84% 45.43% 15.23% 7.88% 23.16%
Latin America 82.73% 94.94% 93.02% 88.63% 17.27% 5.06% 6.98% 11.37%
Middle East & Africa 85.45% 96.08% 95.43% 92.03% 14.55% 3.92% 4.57% 7.97%
North America 92.23% 99.22% 82.04% 84.43% 7.77% 0.78% 17.96% 15.57%
Western Europe 83.90% 97.52% 95.36% 90.54% 16.10% 2.48% 4.64% 9.46%
Total 84.10% 97.69% 89.43% 87.68% 15.90% 2.31% 10.57% 12.32%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 61.75% 92.89% 93.82% 84.43% 38.25% 7.11% 6.18% 15.57%
Arts & Entertainment 89.49% 97.03% 89.35% 89.90% 10.51% 2.97% 10.65% 10.10%
Autos & Vehicles 81.57% 95.02% 76.50% 79.35% 18.43% 4.98% 23.50% 20.65%
Beauty & Fitness 98.13% 100.00% 99.86% 99.27% 1.87% 0.00% 0.14% 0.73%
Books & Literature 87.93% 97.67% 95.12% 91.63% 12.07% 2.33% 4.88% 8.37%
Business & Industrial 82.07% 95.12% 66.82% 74.60% 17.93% 4.88% 33.18% 25.40%
Computers & Electronics 75.75% 95.02% 82.00% 77.94% 24.25% 4.98% 18.00% 22.06%
Finance 84.36% 96.94% 95.51% 90.45% 15.64% 3.06% 4.49% 9.55%
Food & Drink 84.35% 95.19% 65.43% 73.43% 15.65% 4.81% 34.57% 26.57%
Games 93.99% 99.11% 99.02% 96.86% 6.01% 0.89% 0.98% 3.14%
Health 85.49% 96.08% 72.08% 79.81% 14.51% 3.92% 27.93% 20.19%
Hobbies & Leisure 95.24% 100.00% 85.14% 88.86% 4.76% 0.00% 14.86% 11.14%
Home & Garden 99.85% 100.00% 99.58% 99.70% 0.15% 0.00% 0.42% 0.30%
Internet & Telecom 86.50% 81.39% 90.27% 88.76% 13.50% 18.61% 9.73% 11.24%
Jobs & Education 81.58% 96.67% 87.50% 84.91% 18.42% 3.33% 12.50% 15.09%
Law & Government 99.39% 99.68% 99.20% 99.30% 0.61% 0.32% 0.80% 0.70%
News 92.00% 99.54% 98.92% 97.93% 8.00% 0.46% 1.08% 2.07%
Online Communities 84.76% 85.42% 78.26% 81.12% 15.24% 14.58% 21.74% 18.88%
People & Society 81.74% 100.00% 98.78% 95.53% 18.26% 0.00% 1.22% 4.47%
Pets & Animals 94.72% 100.00% 98.28% 97.14% 5.28% 0.00% 1.72% 2.86%
Real Estate 88.68% 95.59% 93.67% 92.41% 11.32% 4.41% 6.33% 7.59%
Reference 83.28% 99.68% 98.63% 94.17% 16.72% 0.32% 1.37% 5.83%
Science 82.96% 95.15% 64.00% 74.07% 17.04% 4.85% 36.00% 25.93%
Shopping 91.44% 99.19% 98.97% 95.97% 8.56% 0.81% 1.03% 4.03%
Sports 86.90% 99.70% 98.21% 94.89% 13.10% 0.30% 1.79% 5.11%
Travel 93.96% 99.86% 99.78% 99.52% 6.04% 0.14% 0.22% 0.48%
Total 84.10% 97.69% 89.43% 87.68% 15.90% 2.31% 10.57% 12.32%