Worldwide adblock usage broken down by device type for region & website category.
Report last updated: May 9, 2026
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 78.91% | 94.57% | 86.84% | 82.29% | 21.09% | 5.43% | 13.16% | 17.71% |
| Central & Eastern Europe | 48.43% | 84.24% | 90.30% | 72.83% | 51.57% | 15.76% | 9.70% | 27.17% |
| Latin America | 94.28% | 93.64% | 95.34% | 94.61% | 5.72% | 6.36% | 4.66% | 5.39% |
| Middle East & Africa | 83.58% | 96.13% | 96.46% | 93.00% | 16.42% | 3.87% | 3.54% | 7.00% |
| North America | 89.66% | 99.16% | 81.22% | 83.09% | 10.34% | 0.84% | 18.78% | 16.91% |
| Western Europe | 85.31% | 97.94% | 96.79% | 93.25% | 14.69% | 2.06% | 3.21% | 6.75% |
| Total | 84.02% | 97.95% | 91.46% | 89.43% | 15.98% | 2.05% | 8.54% | 10.57% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 65.36% | 92.71% | 93.00% | 84.05% | 34.64% | 7.29% | 7.00% | 15.95% |
| Arts & Entertainment | 90.38% | 97.13% | 97.25% | 93.82% | 9.62% | 2.87% | 2.75% | 6.18% |
| Autos & Vehicles | 85.05% | 97.60% | 91.78% | 89.61% | 14.96% | 2.40% | 8.22% | 10.39% |
| Beauty & Fitness | 98.05% | 100.00% | 99.86% | 99.26% | 1.95% | 0.00% | 0.14% | 0.74% |
| Books & Literature | 89.12% | 96.75% | 95.39% | 92.25% | 10.88% | 3.25% | 4.61% | 7.75% |
| Business & Industrial | 84.00% | 97.35% | 63.61% | 73.26% | 16.00% | 2.65% | 36.39% | 26.74% |
| Computers & Electronics | 77.95% | 95.84% | 78.39% | 78.25% | 22.05% | 4.16% | 21.61% | 21.75% |
| Finance | 84.16% | 96.96% | 95.52% | 90.42% | 15.84% | 3.04% | 4.48% | 9.58% |
| Food & Drink | 87.51% | 98.19% | 95.67% | 94.68% | 12.49% | 1.81% | 4.33% | 5.32% |
| Games | 88.15% | 98.80% | 98.42% | 94.46% | 11.85% | 1.20% | 1.58% | 5.54% |
| Health | 86.82% | 97.31% | 70.09% | 79.29% | 13.18% | 2.69% | 29.92% | 20.71% |
| Internet & Telecom | 83.28% | 78.18% | 85.55% | 84.51% | 16.72% | 21.82% | 14.45% | 15.49% |
| Jobs & Education | 81.25% | 97.25% | 86.31% | 84.21% | 18.75% | 2.75% | 13.69% | 15.79% |
| Law & Government | 99.54% | 100.00% | 99.58% | 99.57% | 0.46% | 0.00% | 0.42% | 0.43% |
| News | 87.66% | 99.53% | 98.90% | 97.23% | 12.34% | 0.47% | 1.10% | 2.77% |
| Online Communities | 78.63% | 50.00% | 61.51% | 67.85% | 21.37% | 50.00% | 38.49% | 32.15% |
| People & Society | 80.39% | 100.00% | 98.35% | 97.46% | 19.61% | 0.00% | 1.65% | 2.54% |
| Real Estate | 80.33% | 93.63% | 91.06% | 87.72% | 19.67% | 6.37% | 8.94% | 12.28% |
| Reference | 82.10% | 99.66% | 98.75% | 94.13% | 17.90% | 0.34% | 1.25% | 5.87% |
| Science | 85.09% | 97.38% | 61.13% | 72.91% | 14.91% | 2.62% | 38.87% | 27.09% |
| Shopping | 87.54% | 99.07% | 98.00% | 92.82% | 12.46% | 0.93% | 2.00% | 7.18% |
| Sports | 86.72% | 98.56% | 98.20% | 95.99% | 13.28% | 1.44% | 1.80% | 4.01% |
| Travel | 95.12% | 99.87% | 99.75% | 99.52% | 4.88% | 0.13% | 0.25% | 0.48% |
| Total | 84.02% | 97.95% | 91.46% | 89.43% | 15.98% | 2.05% | 8.54% | 10.57% |