Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  October 4, 2023

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 87.32% 99.32% 94.93% 90.83% 12.68% 0.68% 5.07% 9.17%
Central & Eastern Europe 78.38% 99.14% 99.25% 92.42% 21.62% 0.86% 0.75% 7.58%
Latin America 88.83% 98.96% 98.45% 93.07% 11.17% 1.04% 1.55% 6.93%
Middle East & Africa 87.07% 98.56% 97.82% 94.41% 12.93% 1.44% 2.18% 5.59%
North America 93.11% 99.45% 99.21% 97.37% 6.89% 0.55% 0.79% 2.63%
Western Europe 86.81% 98.31% 97.89% 92.88% 13.19% 1.69% 2.11% 7.12%
Total 88.10% 98.87% 98.48% 94.42% 11.90% 1.13% 1.52% 5.58%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 96.96% 94.23% 97.41% 97.11% 3.04% 5.77% 2.59% 2.89%
Arts & Entertainment 87.95% 99.45% 98.22% 94.23% 12.05% 0.55% 1.78% 5.77%
Autos & Vehicles 79.20% 92.50% 92.79% 84.91% 20.80% 7.50% 7.21% 15.09%
Beauty & Fitness 99.30% 100.00% 99.86% 99.65% 0.70% 0.00% 0.14% 0.35%
Books & Literature 82.67% 95.71% 93.44% 88.81% 17.33% 4.29% 6.56% 11.19%
Business & Industrial 82.19% 98.52% 96.01% 89.07% 17.81% 1.48% 3.99% 10.93%
Computers & Electronics 72.56% 94.74% 91.74% 78.77% 27.44% 5.26% 8.26% 21.23%
Finance 91.40% 98.43% 97.47% 93.49% 8.60% 1.57% 2.53% 6.51%
Food & Drink 81.43% 92.35% 95.45% 87.93% 18.57% 7.65% 4.55% 12.07%
Games 97.44% 99.55% 99.65% 98.64% 2.56% 0.45% 0.35% 1.36%
Health 84.24% 94.27% 93.56% 87.90% 15.76% 5.73% 6.44% 12.10%
Hobbies & Leisure 86.23% 99.59% 98.07% 94.64% 13.77% 0.41% 1.93% 5.36%
Home & Garden 99.85% 100.00% 99.58% 99.70% 0.15% 0.00% 0.42% 0.30%
Internet & Telecom 88.44% 99.13% 98.93% 94.74% 11.56% 0.87% 1.07% 5.26%
Jobs & Education 89.20% 97.74% 96.76% 92.88% 10.80% 2.26% 3.24% 7.12%
Law & Government 97.34% 99.68% 99.09% 98.15% 2.66% 0.32% 0.91% 1.85%
News 90.28% 99.31% 99.00% 95.65% 9.72% 0.69% 1.00% 4.35%
Online Communities 87.17% 100.00% 98.04% 92.90% 12.83% 0.00% 1.96% 7.10%
People & Society 85.09% 99.90% 98.16% 92.16% 14.91% 0.10% 1.84% 7.84%
Pets & Animals 94.59% 96.88% 97.36% 96.56% 5.41% 3.13% 2.64% 3.44%
Real Estate 92.63% 99.48% 99.40% 97.78% 7.37% 0.52% 0.60% 2.22%
Reference 80.28% 99.39% 98.52% 92.76% 19.72% 0.61% 1.48% 7.24%
Science 81.85% 97.65% 98.12% 92.36% 18.15% 2.35% 1.88% 7.64%
Shopping 88.11% 99.41% 99.56% 95.24% 11.89% 0.59% 0.44% 4.76%
Sports 88.97% 99.56% 98.03% 95.28% 11.03% 0.44% 1.97% 4.72%
Travel 86.88% 98.14% 94.38% 91.61% 13.12% 1.86% 5.62% 8.39%
Total 88.10% 98.87% 98.48% 94.42% 11.90% 1.13% 1.52% 5.58%