Worldwide adblock usage broken down by device type for region & website category.
Report last updated: March 7, 2026
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 84.06% | 94.75% | 84.89% | 84.49% | 15.94% | 5.25% | 15.11% | 15.51% |
| Central & Eastern Europe | 50.30% | 84.82% | 90.96% | 74.28% | 49.70% | 15.18% | 9.04% | 25.72% |
| Latin America | 94.51% | 93.83% | 95.51% | 94.83% | 5.49% | 6.17% | 4.49% | 5.17% |
| Middle East & Africa | 84.24% | 96.20% | 96.49% | 93.22% | 15.76% | 3.80% | 3.51% | 6.78% |
| North America | 90.52% | 99.16% | 81.72% | 83.69% | 9.48% | 0.84% | 18.28% | 16.31% |
| Western Europe | 85.64% | 98.03% | 96.92% | 93.43% | 14.36% | 1.97% | 3.08% | 6.57% |
| Total | 84.76% | 98.02% | 91.81% | 89.87% | 15.24% | 1.98% | 8.19% | 10.13% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 65.42% | 92.71% | 92.93% | 84.00% | 34.58% | 7.29% | 7.07% | 16.00% |
| Arts & Entertainment | 90.38% | 97.13% | 97.24% | 93.81% | 9.62% | 2.87% | 2.76% | 6.19% |
| Autos & Vehicles | 85.05% | 97.60% | 91.84% | 89.62% | 14.95% | 2.40% | 8.16% | 10.38% |
| Beauty & Fitness | 98.06% | 100.00% | 99.86% | 99.26% | 1.94% | 0.00% | 0.14% | 0.74% |
| Books & Literature | 88.91% | 97.04% | 95.21% | 92.08% | 11.09% | 2.96% | 4.79% | 7.92% |
| Business & Industrial | 84.12% | 97.48% | 64.94% | 74.24% | 15.88% | 2.52% | 35.06% | 25.76% |
| Computers & Electronics | 78.03% | 95.98% | 79.57% | 78.67% | 21.97% | 4.02% | 20.43% | 21.33% |
| Finance | 84.15% | 96.96% | 95.52% | 90.41% | 15.85% | 3.04% | 4.48% | 9.59% |
| Food & Drink | 87.47% | 98.19% | 95.67% | 94.66% | 12.53% | 1.81% | 4.33% | 5.34% |
| Games | 89.40% | 98.87% | 98.56% | 94.99% | 10.60% | 1.13% | 1.44% | 5.01% |
| Health | 86.92% | 97.37% | 71.03% | 79.91% | 13.08% | 2.63% | 28.97% | 20.09% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 84.08% | 79.16% | 86.91% | 85.66% | 15.92% | 20.84% | 13.09% | 14.34% |
| Jobs & Education | 81.42% | 97.30% | 86.74% | 84.50% | 18.58% | 2.70% | 13.26% | 15.50% |
| Law & Government | 99.45% | 100.00% | 99.58% | 99.53% | 0.55% | 0.00% | 0.42% | 0.47% |
| News | 89.35% | 99.43% | 98.82% | 97.38% | 10.65% | 0.57% | 1.18% | 2.62% |
| Online Communities | 78.63% | 50.00% | 61.51% | 67.85% | 21.37% | 50.00% | 38.49% | 32.15% |
| People & Society | 80.39% | 100.00% | 98.35% | 97.46% | 19.61% | 0.00% | 1.65% | 2.54% |
| Real Estate | 84.62% | 94.04% | 91.59% | 89.59% | 15.38% | 5.96% | 8.41% | 10.41% |
| Reference | 82.10% | 99.66% | 98.75% | 94.14% | 17.90% | 0.34% | 1.25% | 5.86% |
| Science | 85.06% | 97.51% | 62.40% | 73.83% | 14.94% | 2.49% | 37.60% | 26.17% |
| Shopping | 89.13% | 99.17% | 98.49% | 94.18% | 10.87% | 0.83% | 1.51% | 5.82% |
| Sports | 86.72% | 98.56% | 98.20% | 95.99% | 13.28% | 1.44% | 1.80% | 4.01% |
| Travel | 94.93% | 99.87% | 99.75% | 99.51% | 5.07% | 0.13% | 0.25% | 0.49% |
| Total | 84.76% | 98.02% | 91.81% | 89.87% | 15.24% | 1.98% | 8.19% | 10.13% |