Worldwide adblock usage broken down by device type for region & website category.
Report last updated: October 4, 2023
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 87.32% | 99.32% | 94.93% | 90.83% | 12.68% | 0.68% | 5.07% | 9.17% |
| Central & Eastern Europe | 78.38% | 99.14% | 99.25% | 92.42% | 21.62% | 0.86% | 0.75% | 7.58% |
| Latin America | 88.83% | 98.96% | 98.45% | 93.07% | 11.17% | 1.04% | 1.55% | 6.93% |
| Middle East & Africa | 87.07% | 98.56% | 97.82% | 94.41% | 12.93% | 1.44% | 2.18% | 5.59% |
| North America | 93.11% | 99.45% | 99.21% | 97.37% | 6.89% | 0.55% | 0.79% | 2.63% |
| Western Europe | 86.81% | 98.31% | 97.89% | 92.88% | 13.19% | 1.69% | 2.11% | 7.12% |
| Total | 88.10% | 98.87% | 98.48% | 94.42% | 11.90% | 1.13% | 1.52% | 5.58% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 96.96% | 94.23% | 97.41% | 97.11% | 3.04% | 5.77% | 2.59% | 2.89% |
| Arts & Entertainment | 87.95% | 99.45% | 98.22% | 94.23% | 12.05% | 0.55% | 1.78% | 5.77% |
| Autos & Vehicles | 79.20% | 92.50% | 92.79% | 84.91% | 20.80% | 7.50% | 7.21% | 15.09% |
| Beauty & Fitness | 99.30% | 100.00% | 99.86% | 99.65% | 0.70% | 0.00% | 0.14% | 0.35% |
| Books & Literature | 82.67% | 95.71% | 93.44% | 88.81% | 17.33% | 4.29% | 6.56% | 11.19% |
| Business & Industrial | 82.19% | 98.52% | 96.01% | 89.07% | 17.81% | 1.48% | 3.99% | 10.93% |
| Computers & Electronics | 72.56% | 94.74% | 91.74% | 78.77% | 27.44% | 5.26% | 8.26% | 21.23% |
| Finance | 91.40% | 98.43% | 97.47% | 93.49% | 8.60% | 1.57% | 2.53% | 6.51% |
| Food & Drink | 81.43% | 92.35% | 95.45% | 87.93% | 18.57% | 7.65% | 4.55% | 12.07% |
| Games | 97.44% | 99.55% | 99.65% | 98.64% | 2.56% | 0.45% | 0.35% | 1.36% |
| Health | 84.24% | 94.27% | 93.56% | 87.90% | 15.76% | 5.73% | 6.44% | 12.10% |
| Hobbies & Leisure | 86.23% | 99.59% | 98.07% | 94.64% | 13.77% | 0.41% | 1.93% | 5.36% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 88.44% | 99.13% | 98.93% | 94.74% | 11.56% | 0.87% | 1.07% | 5.26% |
| Jobs & Education | 89.20% | 97.74% | 96.76% | 92.88% | 10.80% | 2.26% | 3.24% | 7.12% |
| Law & Government | 97.34% | 99.68% | 99.09% | 98.15% | 2.66% | 0.32% | 0.91% | 1.85% |
| News | 90.28% | 99.31% | 99.00% | 95.65% | 9.72% | 0.69% | 1.00% | 4.35% |
| Online Communities | 87.17% | 100.00% | 98.04% | 92.90% | 12.83% | 0.00% | 1.96% | 7.10% |
| People & Society | 85.09% | 99.90% | 98.16% | 92.16% | 14.91% | 0.10% | 1.84% | 7.84% |
| Pets & Animals | 94.59% | 96.88% | 97.36% | 96.56% | 5.41% | 3.13% | 2.64% | 3.44% |
| Real Estate | 92.63% | 99.48% | 99.40% | 97.78% | 7.37% | 0.52% | 0.60% | 2.22% |
| Reference | 80.28% | 99.39% | 98.52% | 92.76% | 19.72% | 0.61% | 1.48% | 7.24% |
| Science | 81.85% | 97.65% | 98.12% | 92.36% | 18.15% | 2.35% | 1.88% | 7.64% |
| Shopping | 88.11% | 99.41% | 99.56% | 95.24% | 11.89% | 0.59% | 0.44% | 4.76% |
| Sports | 88.97% | 99.56% | 98.03% | 95.28% | 11.03% | 0.44% | 1.97% | 4.72% |
| Travel | 86.88% | 98.14% | 94.38% | 91.61% | 13.12% | 1.86% | 5.62% | 8.39% |
| Total | 88.10% | 98.87% | 98.48% | 94.42% | 11.90% | 1.13% | 1.52% | 5.58% |