Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  February 29, 2024

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 86.98% 99.31% 94.36% 90.32% 13.02% 0.69% 5.64% 9.68%
Central & Eastern Europe 73.04% 99.15% 99.16% 89.71% 26.96% 0.85% 0.84% 10.29%
Latin America 89.29% 99.02% 98.43% 93.26% 10.71% 0.98% 1.57% 6.74%
Middle East & Africa 87.51% 98.76% 97.83% 94.69% 12.49% 1.24% 2.17% 5.31%
North America 93.48% 99.40% 99.10% 97.39% 6.52% 0.60% 0.90% 2.61%
Western Europe 86.94% 98.48% 97.95% 93.22% 13.06% 1.52% 2.05% 6.78%
Total 87.75% 98.78% 98.36% 94.22% 12.25% 1.22% 1.64% 5.78%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 94.16% 91.56% 96.43% 95.44% 5.84% 8.44% 3.57% 4.56%
Arts & Entertainment 88.08% 99.47% 98.23% 94.35% 11.92% 0.53% 1.77% 5.65%
Autos & Vehicles 80.32% 93.31% 93.55% 85.55% 19.68% 6.69% 6.45% 14.45%
Beauty & Fitness 99.05% 100.00% 99.86% 99.56% 0.95% 0.00% 0.14% 0.44%
Books & Literature 83.38% 96.00% 93.40% 88.97% 16.62% 4.00% 6.60% 11.03%
Business & Industrial 81.07% 94.54% 93.56% 85.55% 18.93% 5.46% 6.44% 14.45%
Computers & Electronics 73.49% 95.12% 92.38% 79.34% 26.51% 4.88% 7.62% 20.66%
Finance 91.26% 99.03% 97.03% 93.63% 8.74% 0.97% 2.97% 6.37%
Food & Drink 83.29% 93.99% 96.04% 89.01% 16.71% 6.01% 3.96% 10.99%
Games 97.54% 99.67% 99.59% 98.66% 2.46% 0.33% 0.41% 1.34%
Health 84.77% 95.06% 94.21% 88.22% 15.23% 4.94% 5.79% 11.78%
Hobbies & Leisure 86.25% 99.59% 98.06% 94.63% 13.75% 0.41% 1.94% 5.37%
Home & Garden 99.85% 100.00% 99.58% 99.70% 0.15% 0.00% 0.42% 0.30%
Internet & Telecom 90.37% 99.20% 98.99% 95.55% 9.63% 0.80% 1.01% 4.45%
Jobs & Education 87.75% 97.80% 96.93% 92.29% 12.25% 2.20% 3.07% 7.71%
Law & Government 97.60% 99.72% 99.16% 98.34% 2.40% 0.28% 0.84% 1.66%
News 91.34% 99.44% 99.01% 96.68% 8.66% 0.56% 0.99% 3.32%
Online Communities 87.27% 100.00% 98.07% 92.99% 12.73% 0.00% 1.93% 7.01%
People & Society 85.34% 99.90% 98.89% 94.65% 14.66% 0.10% 1.11% 5.35%
Pets & Animals 94.52% 100.00% 97.73% 96.74% 5.48% 0.00% 2.27% 3.26%
Real Estate 93.10% 99.49% 99.41% 97.88% 6.90% 0.51% 0.59% 2.12%
Reference 84.49% 99.55% 98.70% 94.66% 15.51% 0.45% 1.30% 5.34%
Science 82.68% 97.20% 96.27% 88.72% 17.32% 2.80% 3.73% 11.28%
Shopping 88.86% 99.49% 99.46% 95.54% 11.14% 0.51% 0.54% 4.46%
Sports 88.77% 99.58% 98.04% 95.25% 11.23% 0.42% 1.96% 4.75%
Travel 94.66% 99.23% 98.46% 97.07% 5.34% 0.77% 1.54% 2.93%
Total 87.76% 98.78% 98.36% 94.22% 12.24% 1.22% 1.64% 5.78%