Worldwide adblock usage broken down by device type for region & website category.
Report last updated: October 6, 2024
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 85.04% | 98.42% | 90.88% | 87.92% | 14.96% | 1.58% | 9.12% | 12.08% |
| Central & Eastern Europe | 61.50% | 82.42% | 93.02% | 80.93% | 38.50% | 17.58% | 6.98% | 19.07% |
| Latin America | 88.75% | 98.28% | 96.88% | 92.36% | 11.25% | 1.72% | 3.12% | 7.64% |
| Middle East & Africa | 86.40% | 96.22% | 95.95% | 92.74% | 13.60% | 3.78% | 4.05% | 7.26% |
| North America | 92.90% | 99.06% | 90.96% | 91.57% | 7.10% | 0.94% | 9.04% | 8.43% |
| Western Europe | 85.95% | 97.73% | 95.63% | 91.55% | 14.05% | 2.27% | 4.37% | 8.45% |
| Total | 86.23% | 97.69% | 93.61% | 90.89% | 13.77% | 2.31% | 6.39% | 9.11% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 84.56% | 95.85% | 96.97% | 95.05% | 15.44% | 4.15% | 3.03% | 4.95% |
| Arts & Entertainment | 84.53% | 98.26% | 85.69% | 85.54% | 15.47% | 1.74% | 14.31% | 14.46% |
| Autos & Vehicles | 81.04% | 94.40% | 85.31% | 83.09% | 18.96% | 5.60% | 14.69% | 16.91% |
| Beauty & Fitness | 98.27% | 100.00% | 99.86% | 99.29% | 1.73% | 0.00% | 0.14% | 0.71% |
| Books & Literature | 86.59% | 98.72% | 95.01% | 91.02% | 13.41% | 1.28% | 4.99% | 8.98% |
| Business & Industrial | 81.73% | 94.55% | 79.01% | 80.54% | 18.27% | 5.45% | 20.99% | 19.46% |
| Computers & Electronics | 74.22% | 95.09% | 88.89% | 78.98% | 25.78% | 4.91% | 11.11% | 21.02% |
| Finance | 85.96% | 97.80% | 95.96% | 91.17% | 14.04% | 2.20% | 4.04% | 8.83% |
| Food & Drink | 84.04% | 94.94% | 79.12% | 81.30% | 15.96% | 5.06% | 20.88% | 18.70% |
| Games | 97.59% | 99.68% | 99.59% | 98.70% | 2.41% | 0.32% | 0.41% | 1.30% |
| Health | 85.71% | 96.16% | 89.18% | 87.22% | 14.29% | 3.84% | 10.82% | 12.78% |
| Hobbies & Leisure | 95.81% | 96.21% | 89.93% | 94.29% | 4.19% | 3.79% | 10.07% | 5.71% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 89.50% | 86.86% | 92.11% | 91.04% | 10.50% | 13.14% | 7.89% | 8.96% |
| Jobs & Education | 85.44% | 97.26% | 93.71% | 89.83% | 14.56% | 2.74% | 6.29% | 10.17% |
| Law & Government | 97.60% | 99.72% | 99.16% | 98.34% | 2.40% | 0.28% | 0.84% | 1.66% |
| News | 94.29% | 99.47% | 98.91% | 97.90% | 5.71% | 0.53% | 1.09% | 2.10% |
| Online Communities | 87.11% | 90.41% | 88.51% | 87.98% | 12.89% | 9.59% | 11.49% | 12.02% |
| People & Society | 84.43% | 100.00% | 99.28% | 96.31% | 15.57% | 0.00% | 0.72% | 3.69% |
| Pets & Animals | 96.10% | 100.00% | 98.04% | 97.35% | 3.90% | 0.00% | 1.96% | 2.65% |
| Real Estate | 89.28% | 96.89% | 95.37% | 93.91% | 10.72% | 3.11% | 4.63% | 6.09% |
| Reference | 84.70% | 99.55% | 98.70% | 94.76% | 15.30% | 0.45% | 1.30% | 5.24% |
| Science | 82.33% | 94.34% | 80.15% | 81.44% | 17.67% | 5.66% | 19.85% | 18.56% |
| Shopping | 93.81% | 99.46% | 99.35% | 97.33% | 6.19% | 0.54% | 0.65% | 2.67% |
| Sports | 88.77% | 99.58% | 98.04% | 95.30% | 11.23% | 0.42% | 1.96% | 4.70% |
| Travel | 92.18% | 99.38% | 99.75% | 99.12% | 7.82% | 0.62% | 0.25% | 0.88% |
| Total | 86.23% | 97.69% | 93.61% | 90.89% | 13.77% | 2.31% | 6.39% | 9.11% |