Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  October 6, 2024

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 85.04% 98.42% 90.88% 87.92% 14.96% 1.58% 9.12% 12.08%
Central & Eastern Europe 61.50% 82.42% 93.02% 80.93% 38.50% 17.58% 6.98% 19.07%
Latin America 88.75% 98.28% 96.88% 92.36% 11.25% 1.72% 3.12% 7.64%
Middle East & Africa 86.40% 96.22% 95.95% 92.74% 13.60% 3.78% 4.05% 7.26%
North America 92.90% 99.06% 90.96% 91.57% 7.10% 0.94% 9.04% 8.43%
Western Europe 85.95% 97.73% 95.63% 91.55% 14.05% 2.27% 4.37% 8.45%
Total 86.23% 97.69% 93.61% 90.89% 13.77% 2.31% 6.39% 9.11%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 84.56% 95.85% 96.97% 95.05% 15.44% 4.15% 3.03% 4.95%
Arts & Entertainment 84.53% 98.26% 85.69% 85.54% 15.47% 1.74% 14.31% 14.46%
Autos & Vehicles 81.04% 94.40% 85.31% 83.09% 18.96% 5.60% 14.69% 16.91%
Beauty & Fitness 98.27% 100.00% 99.86% 99.29% 1.73% 0.00% 0.14% 0.71%
Books & Literature 86.59% 98.72% 95.01% 91.02% 13.41% 1.28% 4.99% 8.98%
Business & Industrial 81.73% 94.55% 79.01% 80.54% 18.27% 5.45% 20.99% 19.46%
Computers & Electronics 74.22% 95.09% 88.89% 78.98% 25.78% 4.91% 11.11% 21.02%
Finance 85.96% 97.80% 95.96% 91.17% 14.04% 2.20% 4.04% 8.83%
Food & Drink 84.04% 94.94% 79.12% 81.30% 15.96% 5.06% 20.88% 18.70%
Games 97.59% 99.68% 99.59% 98.70% 2.41% 0.32% 0.41% 1.30%
Health 85.71% 96.16% 89.18% 87.22% 14.29% 3.84% 10.82% 12.78%
Hobbies & Leisure 95.81% 96.21% 89.93% 94.29% 4.19% 3.79% 10.07% 5.71%
Home & Garden 99.85% 100.00% 99.58% 99.70% 0.15% 0.00% 0.42% 0.30%
Internet & Telecom 89.50% 86.86% 92.11% 91.04% 10.50% 13.14% 7.89% 8.96%
Jobs & Education 85.44% 97.26% 93.71% 89.83% 14.56% 2.74% 6.29% 10.17%
Law & Government 97.60% 99.72% 99.16% 98.34% 2.40% 0.28% 0.84% 1.66%
News 94.29% 99.47% 98.91% 97.90% 5.71% 0.53% 1.09% 2.10%
Online Communities 87.11% 90.41% 88.51% 87.98% 12.89% 9.59% 11.49% 12.02%
People & Society 84.43% 100.00% 99.28% 96.31% 15.57% 0.00% 0.72% 3.69%
Pets & Animals 96.10% 100.00% 98.04% 97.35% 3.90% 0.00% 1.96% 2.65%
Real Estate 89.28% 96.89% 95.37% 93.91% 10.72% 3.11% 4.63% 6.09%
Reference 84.70% 99.55% 98.70% 94.76% 15.30% 0.45% 1.30% 5.24%
Science 82.33% 94.34% 80.15% 81.44% 17.67% 5.66% 19.85% 18.56%
Shopping 93.81% 99.46% 99.35% 97.33% 6.19% 0.54% 0.65% 2.67%
Sports 88.77% 99.58% 98.04% 95.30% 11.23% 0.42% 1.96% 4.70%
Travel 92.18% 99.38% 99.75% 99.12% 7.82% 0.62% 0.25% 0.88%
Total 86.23% 97.69% 93.61% 90.89% 13.77% 2.31% 6.39% 9.11%