Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  April 22, 2021

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 87.29% 99.17% 97.03% 93.10% 12.71% 0.83% 2.97% 6.90%
Central & Eastern Europe 75.74% 97.45% 98.18% 90.19% 24.26% 2.55% 1.82% 9.81%
Latin America 80.23% 97.70% 98.28% 89.19% 19.77% 2.30% 1.72% 10.81%
Middle East & Africa 87.04% 94.83% 95.03% 92.77% 12.96% 5.17% 4.97% 7.23%
North America 89.97% 99.23% 99.35% 96.44% 10.03% 0.77% 0.65% 3.56%
Western Europe 83.17% 95.02% 99.20% 93.63% 16.83% 4.98% 0.80% 6.37%
Total 85.13% 96.66% 98.74% 94.07% 14.87% 3.34% 1.26% 5.93%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 89.78% 98.29% 91.76% 91.18% 10.22% 1.71% 8.24% 8.82%
Arts & Entertainment 85.25% 98.82% 95.43% 89.38% 14.75% 1.18% 4.57% 10.62%
Autos & Vehicles 83.86% 99.40% 99.32% 94.64% 16.14% 0.60% 0.68% 5.36%
Beauty & Fitness 84.60% 99.75% 99.36% 96.42% 15.40% 0.25% 0.64% 3.58%
Books & Literature 85.91% 97.76% 97.05% 92.93% 14.09% 2.24% 2.95% 7.07%
Business & Industrial 92.71% 99.55% 99.62% 97.56% 7.29% 0.45% 0.38% 2.44%
Computers & Electronics 87.39% 98.36% 97.57% 90.85% 12.61% 1.64% 2.43% 9.15%
Finance 84.71% 98.13% 96.96% 91.66% 15.29% 1.87% 3.04% 8.34%
Food & Drink 89.20% 99.23% 99.18% 97.15% 10.80% 0.77% 0.82% 2.85%
Games 79.25% 98.12% 98.23% 88.80% 20.75% 1.88% 1.77% 11.20%
Health 88.49% 99.32% 98.99% 95.35% 11.51% 0.68% 1.01% 4.65%
Hobbies & Leisure 96.53% 99.85% 99.21% 97.68% 3.47% 0.15% 0.79% 2.32%
Home & Garden 93.12% 100.00% 95.92% 94.79% 6.88% 0.00% 4.08% 5.21%
Internet & Telecom 77.75% 97.43% 97.26% 90.37% 22.25% 2.57% 2.74% 9.63%
Jobs & Education 87.35% 98.75% 98.43% 92.95% 12.65% 1.25% 1.57% 7.05%
Law & Government 95.55% 99.38% 96.07% 95.98% 4.45% 0.62% 3.93% 4.02%
News 85.01% 95.70% 99.31% 94.87% 14.99% 4.30% 0.69% 5.13%
Online Communities 54.16% 87.05% 87.07% 62.36% 45.84% 12.95% 12.93% 37.64%
People & Society 85.38% 98.97% 97.30% 90.41% 14.62% 1.03% 2.70% 9.59%
Pets & Animals 97.08% 99.55% 98.97% 98.72% 2.92% 0.45% 1.03% 1.28%
Real Estate 90.82% 99.25% 99.28% 96.84% 9.18% 0.75% 0.72% 3.16%
Reference 78.93% 99.09% 94.76% 84.80% 21.07% 0.91% 5.24% 15.20%
Science 84.28% 98.98% 99.32% 95.31% 15.72% 1.02% 0.68% 4.69%
Shopping 77.86% 98.73% 98.15% 90.12% 22.14% 1.27% 1.85% 9.88%
Sports 82.47% 96.16% 99.13% 94.67% 17.53% 3.84% 0.87% 5.33%
Travel 90.04% 99.58% 98.58% 96.24% 9.96% 0.42% 1.42% 3.76%
Total 85.13% 96.66% 98.74% 94.07% 14.87% 3.34% 1.26% 5.93%