Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  March 5, 2021

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 86.58% 99.15% 96.79% 92.66% 13.42% 0.85% 3.21% 7.34%
Central & Eastern Europe 72.59% 97.19% 97.90% 88.65% 27.41% 2.81% 2.10% 11.35%
Latin America 78.78% 97.44% 98.13% 88.28% 21.22% 2.56% 1.87% 11.72%
Middle East & Africa 86.41% 97.09% 95.31% 92.95% 13.59% 2.91% 4.69% 7.05%
North America 89.54% 99.21% 99.32% 96.29% 10.46% 0.79% 0.68% 3.71%
Western Europe 82.58% 94.98% 99.14% 93.43% 17.42% 5.02% 0.86% 6.57%
Total 84.33% 96.66% 98.64% 93.75% 15.67% 3.34% 1.36% 6.25%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 89.10% 98.29% 91.63% 90.87% 10.90% 1.71% 8.37% 9.13%
Arts & Entertainment 84.62% 98.79% 94.36% 88.38% 15.38% 1.21% 5.64% 11.62%
Autos & Vehicles 83.88% 99.31% 99.32% 94.65% 16.12% 0.69% 0.68% 5.35%
Beauty & Fitness 84.60% 99.75% 99.34% 96.41% 15.40% 0.25% 0.66% 3.59%
Books & Literature 85.83% 97.98% 97.20% 93.00% 14.17% 2.02% 2.80% 7.00%
Business & Industrial 92.63% 99.55% 99.61% 97.53% 7.37% 0.45% 0.39% 2.47%
Computers & Electronics 86.99% 98.26% 96.99% 90.32% 13.01% 1.74% 3.01% 9.68%
Finance 83.99% 98.11% 96.79% 91.26% 16.01% 1.89% 3.21% 8.74%
Food & Drink 89.03% 99.32% 99.21% 97.15% 10.97% 0.68% 0.79% 2.85%
Games 77.15% 98.01% 98.25% 87.84% 22.85% 1.99% 1.75% 12.16%
Health 88.49% 99.32% 98.99% 95.35% 11.51% 0.68% 1.01% 4.65%
Hobbies & Leisure 96.53% 99.85% 99.21% 97.68% 3.47% 0.15% 0.79% 2.32%
Home & Garden 90.46% 99.57% 98.90% 96.73% 9.54% 0.43% 1.10% 3.27%
Internet & Telecom 77.50% 97.41% 97.22% 90.21% 22.50% 2.59% 2.78% 9.79%
Jobs & Education 87.24% 98.82% 98.46% 92.88% 12.76% 1.18% 1.54% 7.12%
Law & Government 90.10% 99.29% 98.50% 93.58% 9.90% 0.71% 1.50% 6.42%
News 84.82% 95.67% 99.31% 94.90% 15.18% 4.33% 0.69% 5.10%
Online Communities 54.74% 94.67% 89.99% 65.53% 45.26% 5.33% 10.01% 34.47%
People & Society 85.06% 99.12% 97.53% 90.65% 14.94% 0.88% 2.47% 9.35%
Pets & Animals 97.30% 99.55% 98.98% 98.77% 2.70% 0.45% 1.02% 1.23%
Real Estate 90.50% 99.25% 99.27% 96.64% 9.50% 0.75% 0.73% 3.36%
Reference 78.97% 99.08% 94.83% 84.89% 21.03% 0.92% 5.17% 15.11%
Science 80.97% 98.62% 99.54% 96.51% 19.03% 1.38% 0.46% 3.49%
Shopping 72.53% 98.54% 97.55% 88.27% 27.47% 1.46% 2.45% 11.73%
Sports 82.49% 96.13% 99.12% 94.64% 17.51% 3.87% 0.88% 5.36%
Travel 91.17% 99.59% 98.83% 96.62% 8.83% 0.41% 1.17% 3.38%
Total 84.33% 96.67% 98.64% 93.75% 15.67% 3.33% 1.36% 6.25%