Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  January 26, 2023

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.07% 99.23% 98.11% 93.24% 11.93% 0.77% 1.89% 6.76%
Central & Eastern Europe 84.02% 98.97% 99.06% 94.21% 15.98% 1.03% 0.94% 5.79%
Latin America 87.98% 98.91% 98.26% 92.45% 12.02% 1.09% 1.74% 7.55%
Middle East & Africa 89.40% 97.68% 97.06% 94.94% 10.60% 2.32% 2.94% 5.06%
North America 92.72% 99.44% 99.33% 97.44% 7.28% 0.56% 0.67% 2.56%
Western Europe 86.96% 97.98% 97.89% 92.85% 13.04% 2.02% 2.11% 7.15%
Total 88.76% 98.92% 98.67% 94.97% 11.24% 1.08% 1.33% 5.03%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 96.94% 89.17% 86.77% 93.74% 3.06% 10.83% 13.23% 6.26%
Arts & Entertainment 87.37% 99.29% 98.00% 93.65% 12.63% 0.71% 2.00% 6.35%
Autos & Vehicles 69.32% 85.73% 87.62% 78.32% 30.68% 14.27% 12.38% 21.68%
Beauty & Fitness 97.09% 100.00% 100.00% 97.30% 2.91% 0.00% 0.00% 2.70%
Books & Literature 84.39% 96.13% 94.63% 90.35% 15.61% 3.87% 5.37% 9.65%
Business & Industrial 85.49% 99.02% 97.64% 93.59% 14.51% 0.98% 2.36% 6.41%
Computers & Electronics 67.38% 93.44% 89.09% 75.68% 32.62% 6.56% 10.91% 24.32%
Finance 89.55% 98.61% 98.17% 94.19% 10.45% 1.39% 1.83% 5.81%
Food & Drink 71.57% 92.63% 95.73% 88.42% 28.43% 7.37% 4.27% 11.58%
Games 96.16% 99.58% 99.54% 97.97% 3.84% 0.42% 0.46% 2.03%
Health 75.98% 92.30% 91.02% 83.99% 24.02% 7.70% 8.98% 16.01%
Hobbies & Leisure 87.01% 99.60% 98.08% 94.75% 12.99% 0.40% 1.92% 5.25%
Home & Garden 96.41% 100.00% 99.09% 98.02% 3.59% 0.00% 0.91% 1.98%
Internet & Telecom 84.53% 98.85% 98.71% 93.31% 15.47% 1.15% 1.29% 6.69%
Jobs & Education 91.99% 97.51% 96.52% 94.23% 8.01% 2.49% 3.48% 5.77%
Law & Government 96.67% 99.66% 98.73% 97.55% 3.33% 0.34% 1.27% 2.45%
News 89.95% 99.13% 99.42% 95.07% 10.05% 0.87% 0.58% 4.93%
Online Communities 79.70% 100.00% 97.41% 88.65% 20.30% 0.00% 2.59% 11.35%
People & Society 87.39% 99.81% 97.34% 91.99% 12.61% 0.19% 2.66% 8.01%
Pets & Animals 97.03% 99.61% 99.31% 98.96% 2.97% 0.39% 0.69% 1.04%
Real Estate 92.38% 99.41% 99.38% 97.75% 7.62% 0.59% 0.62% 2.25%
Reference 84.07% 99.40% 98.83% 87.77% 15.93% 0.60% 1.17% 12.23%
Science 79.34% 97.40% 98.27% 93.38% 20.66% 2.60% 1.73% 6.62%
Shopping 88.60% 99.39% 99.56% 95.44% 11.40% 0.61% 0.44% 4.56%
Sports 90.24% 99.49% 97.61% 94.39% 9.76% 0.51% 2.39% 5.61%
Travel 89.36% 98.78% 97.99% 95.62% 10.64% 1.22% 2.01% 4.38%
Total 88.76% 98.92% 98.67% 94.97% 11.24% 1.08% 1.33% 5.03%