Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  July 10, 2025

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.59% 95.99% 85.22% 87.13% 11.41% 4.01% 14.78% 12.87%
Central & Eastern Europe 54.55% 84.78% 92.11% 76.81% 45.45% 15.22% 7.89% 23.19%
Latin America 82.71% 94.89% 92.99% 88.60% 17.29% 5.11% 7.01% 11.40%
Middle East & Africa 85.47% 96.08% 95.42% 92.03% 14.53% 3.92% 4.58% 7.97%
North America 92.24% 99.22% 82.03% 84.42% 7.76% 0.78% 17.97% 15.58%
Western Europe 83.90% 97.52% 95.36% 90.54% 16.10% 2.48% 4.64% 9.46%
Total 84.11% 97.69% 89.42% 87.68% 15.89% 2.31% 10.58% 12.32%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 61.75% 92.89% 93.82% 84.43% 38.25% 7.11% 6.18% 15.57%
Arts & Entertainment 89.49% 97.03% 89.35% 89.90% 10.51% 2.97% 10.65% 10.10%
Autos & Vehicles 81.57% 95.02% 76.50% 79.35% 18.43% 4.98% 23.50% 20.65%
Beauty & Fitness 98.13% 100.00% 99.86% 99.27% 1.87% 0.00% 0.14% 0.73%
Books & Literature 87.97% 97.67% 95.13% 91.65% 12.03% 2.33% 4.87% 8.35%
Business & Industrial 82.07% 95.12% 66.82% 74.60% 17.93% 4.88% 33.18% 25.40%
Computers & Electronics 75.79% 94.85% 81.61% 77.82% 24.21% 5.15% 18.39% 22.18%
Finance 84.36% 96.94% 95.51% 90.46% 15.64% 3.06% 4.49% 9.54%
Food & Drink 84.35% 95.19% 65.43% 73.43% 15.65% 4.81% 34.57% 26.57%
Games 93.95% 99.12% 99.01% 96.85% 6.05% 0.88% 0.99% 3.15%
Health 85.49% 96.08% 72.08% 79.81% 14.51% 3.92% 27.93% 20.19%
Hobbies & Leisure 95.24% 100.00% 85.14% 88.86% 4.76% 0.00% 14.86% 11.14%
Home & Garden 99.85% 100.00% 99.58% 99.70% 0.15% 0.00% 0.42% 0.30%
Internet & Telecom 86.49% 81.44% 90.25% 88.74% 13.51% 18.56% 9.75% 11.26%
Jobs & Education 81.55% 96.66% 87.48% 84.88% 18.45% 3.34% 12.52% 15.12%
Law & Government 99.39% 99.68% 99.21% 99.30% 0.61% 0.32% 0.79% 0.70%
News 91.99% 99.54% 98.92% 97.93% 8.01% 0.46% 1.08% 2.07%
Online Communities 84.86% 85.42% 78.22% 81.14% 15.14% 14.58% 21.78% 18.86%
People & Society 81.65% 100.00% 98.78% 95.52% 18.35% 0.00% 1.22% 4.48%
Pets & Animals 94.89% 100.00% 98.24% 97.17% 5.11% 0.00% 1.76% 2.83%
Real Estate 88.69% 95.56% 93.63% 92.38% 11.31% 4.44% 6.37% 7.62%
Reference 83.28% 99.68% 98.63% 94.17% 16.72% 0.32% 1.37% 5.83%
Science 82.96% 95.15% 64.00% 74.07% 17.04% 4.85% 36.00% 25.93%
Shopping 91.43% 99.19% 98.97% 95.96% 8.57% 0.81% 1.03% 4.04%
Sports 86.90% 99.70% 98.21% 94.89% 13.10% 0.30% 1.79% 5.11%
Travel 93.97% 99.86% 99.78% 99.52% 6.03% 0.14% 0.22% 0.48%
Total 84.11% 97.69% 89.42% 87.68% 15.89% 2.31% 10.58% 12.32%