Worldwide adblock usage broken down by device type for region & website category.
Report last updated: January 24, 2021
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 86.34% | 99.13% | 96.72% | 92.49% | 13.66% | 0.87% | 3.28% | 7.51% |
| Central & Eastern Europe | 72.00% | 97.19% | 97.70% | 87.78% | 28.00% | 2.81% | 2.30% | 12.22% |
| Latin America | 78.19% | 96.97% | 98.02% | 87.74% | 21.81% | 3.03% | 1.98% | 12.26% |
| Middle East & Africa | 86.16% | 96.70% | 95.28% | 92.79% | 13.84% | 3.30% | 4.72% | 7.21% |
| North America | 89.08% | 99.04% | 99.27% | 96.08% | 10.92% | 0.96% | 0.73% | 3.92% |
| Western Europe | 81.94% | 94.90% | 99.09% | 93.23% | 18.06% | 5.10% | 0.91% | 6.77% |
| Total | 83.75% | 96.54% | 98.55% | 93.46% | 16.25% | 3.46% | 1.45% | 6.54% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 88.55% | 98.29% | 91.61% | 90.68% | 11.45% | 1.71% | 8.39% | 9.32% |
| Arts & Entertainment | 79.71% | 94.57% | 92.92% | 84.54% | 20.29% | 5.43% | 7.08% | 15.46% |
| Autos & Vehicles | 83.62% | 98.77% | 98.74% | 93.93% | 16.38% | 1.23% | 1.26% | 6.07% |
| Beauty & Fitness | 84.60% | 99.75% | 99.33% | 96.40% | 15.40% | 0.25% | 0.67% | 3.60% |
| Books & Literature | 85.81% | 98.12% | 97.41% | 93.04% | 14.19% | 1.88% | 2.59% | 6.96% |
| Business & Industrial | 92.65% | 99.54% | 99.58% | 97.46% | 7.35% | 0.46% | 0.42% | 2.54% |
| Computers & Electronics | 86.05% | 98.21% | 96.92% | 89.84% | 13.95% | 1.79% | 3.08% | 10.16% |
| Finance | 83.59% | 98.11% | 96.81% | 91.15% | 16.41% | 1.89% | 3.19% | 8.85% |
| Food & Drink | 88.77% | 99.39% | 99.26% | 97.16% | 11.23% | 0.61% | 0.74% | 2.84% |
| Games | 70.80% | 97.55% | 97.81% | 84.52% | 29.20% | 2.45% | 2.19% | 15.48% |
| Health | 88.86% | 99.35% | 98.99% | 95.41% | 11.14% | 0.65% | 1.01% | 4.59% |
| Hobbies & Leisure | 96.58% | 99.84% | 99.13% | 97.61% | 3.42% | 0.16% | 0.87% | 2.39% |
| Home & Garden | 89.02% | 99.51% | 98.88% | 96.05% | 10.98% | 0.49% | 1.12% | 3.95% |
| Internet & Telecom | 77.23% | 96.70% | 97.13% | 89.86% | 22.77% | 3.30% | 2.87% | 10.14% |
| Jobs & Education | 87.23% | 98.88% | 98.47% | 92.95% | 12.77% | 1.12% | 1.53% | 7.05% |
| Law & Government | 90.10% | 99.29% | 98.50% | 93.58% | 9.90% | 0.71% | 1.50% | 6.42% |
| News | 84.77% | 95.67% | 99.31% | 94.98% | 15.23% | 4.33% | 0.69% | 5.02% |
| Online Communities | 58.52% | 94.80% | 90.06% | 67.70% | 41.48% | 5.20% | 9.94% | 32.30% |
| People & Society | 85.58% | 99.35% | 97.34% | 91.02% | 14.42% | 0.65% | 2.66% | 8.98% |
| Pets & Animals | 97.20% | 99.56% | 99.00% | 98.77% | 2.80% | 0.44% | 1.00% | 1.23% |
| Real Estate | 90.23% | 99.24% | 99.26% | 96.47% | 9.77% | 0.76% | 0.74% | 3.53% |
| Reference | 79.05% | 99.05% | 94.86% | 84.96% | 20.95% | 0.95% | 5.14% | 15.04% |
| Science | 83.61% | 98.11% | 96.98% | 88.26% | 16.39% | 1.89% | 3.02% | 11.74% |
| Shopping | 70.86% | 98.46% | 97.30% | 87.46% | 29.14% | 1.54% | 2.70% | 12.54% |
| Sports | 82.47% | 96.15% | 99.12% | 94.57% | 17.53% | 3.85% | 0.88% | 5.43% |
| Travel | 91.52% | 99.62% | 98.92% | 96.72% | 8.48% | 0.38% | 1.08% | 3.28% |
| Total | 83.75% | 96.54% | 98.55% | 93.46% | 16.25% | 3.46% | 1.45% | 6.54% |