Worldwide adblock usage broken down by device type for region & website category.
Report last updated: April 25, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.42% | 96.35% | 86.30% | 87.53% | 11.58% | 3.65% | 13.70% | 12.47% |
| Central & Eastern Europe | 56.15% | 84.42% | 92.37% | 77.78% | 43.85% | 15.58% | 7.63% | 22.22% |
| Latin America | 84.19% | 95.62% | 94.27% | 90.01% | 15.81% | 4.38% | 5.73% | 9.99% |
| Middle East & Africa | 85.69% | 96.21% | 95.53% | 92.26% | 14.31% | 3.79% | 4.47% | 7.74% |
| North America | 92.48% | 99.21% | 83.92% | 86.04% | 7.52% | 0.79% | 16.08% | 13.96% |
| Western Europe | 84.14% | 97.57% | 95.42% | 90.70% | 15.86% | 2.43% | 4.58% | 9.30% |
| Total | 84.50% | 97.70% | 90.35% | 88.38% | 15.50% | 2.30% | 9.65% | 11.62% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 61.44% | 92.89% | 93.82% | 84.28% | 38.56% | 7.11% | 6.18% | 15.72% |
| Arts & Entertainment | 83.39% | 98.25% | 85.66% | 85.18% | 16.61% | 1.75% | 14.34% | 14.82% |
| Autos & Vehicles | 81.64% | 95.02% | 78.94% | 80.52% | 18.36% | 4.98% | 21.06% | 19.48% |
| Beauty & Fitness | 98.18% | 100.00% | 99.86% | 99.27% | 1.82% | 0.00% | 0.14% | 0.73% |
| Books & Literature | 87.57% | 97.77% | 94.97% | 91.35% | 12.43% | 2.23% | 5.03% | 8.65% |
| Business & Industrial | 82.06% | 95.08% | 68.53% | 75.52% | 17.94% | 4.92% | 31.47% | 24.48% |
| Computers & Electronics | 75.66% | 95.10% | 83.26% | 78.27% | 24.34% | 4.90% | 16.74% | 21.73% |
| Finance | 84.85% | 97.14% | 95.62% | 90.70% | 15.15% | 2.86% | 4.38% | 9.30% |
| Food & Drink | 84.43% | 95.25% | 68.34% | 75.27% | 15.57% | 4.75% | 31.66% | 24.73% |
| Games | 94.95% | 99.19% | 99.14% | 97.34% | 5.05% | 0.81% | 0.86% | 2.66% |
| Health | 85.62% | 96.02% | 75.64% | 81.49% | 14.38% | 3.98% | 24.36% | 18.51% |
| Hobbies & Leisure | 97.51% | 100.00% | 89.04% | 94.16% | 2.49% | 0.00% | 10.96% | 5.84% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 88.12% | 80.88% | 90.64% | 89.64% | 11.88% | 19.12% | 9.36% | 10.36% |
| Jobs & Education | 82.44% | 96.81% | 89.25% | 86.19% | 17.56% | 3.19% | 10.75% | 13.81% |
| Law & Government | 97.81% | 99.72% | 99.16% | 98.45% | 2.19% | 0.28% | 0.84% | 1.55% |
| News | 92.23% | 99.54% | 98.92% | 97.94% | 7.77% | 0.46% | 1.08% | 2.06% |
| Online Communities | 84.75% | 85.42% | 78.85% | 81.45% | 15.25% | 14.58% | 21.15% | 18.55% |
| People & Society | 82.57% | 100.00% | 98.78% | 95.44% | 17.43% | 0.00% | 1.22% | 4.56% |
| Pets & Animals | 96.03% | 100.00% | 98.19% | 97.45% | 3.97% | 0.00% | 1.81% | 2.55% |
| Real Estate | 88.78% | 96.09% | 94.30% | 92.93% | 11.22% | 3.91% | 5.70% | 7.07% |
| Reference | 83.28% | 99.68% | 98.63% | 94.17% | 16.72% | 0.32% | 1.37% | 5.83% |
| Science | 82.99% | 95.03% | 67.96% | 76.15% | 17.01% | 4.97% | 32.04% | 23.85% |
| Shopping | 91.94% | 99.21% | 99.05% | 96.26% | 8.06% | 0.79% | 0.95% | 3.74% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 93.80% | 99.85% | 99.79% | 99.53% | 6.20% | 0.15% | 0.21% | 0.47% |
| Total | 84.50% | 97.70% | 90.35% | 88.38% | 15.50% | 2.30% | 9.65% | 11.62% |