Worldwide adblock usage broken down by device type for region & website category.
Report last updated: January 18, 2022
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 89.47% | 99.31% | 98.47% | 94.31% | 10.53% | 0.69% | 1.53% | 5.69% |
| Central & Eastern Europe | 82.16% | 98.88% | 98.88% | 93.40% | 17.84% | 1.12% | 1.12% | 6.60% |
| Latin America | 86.02% | 99.03% | 98.44% | 92.25% | 13.98% | 0.97% | 1.56% | 7.75% |
| Middle East & Africa | 89.29% | 97.67% | 96.94% | 94.87% | 10.71% | 2.33% | 3.06% | 5.13% |
| North America | 92.46% | 99.43% | 99.36% | 97.34% | 7.54% | 0.57% | 0.64% | 2.66% |
| Western Europe | 88.50% | 99.04% | 99.48% | 94.42% | 11.50% | 0.96% | 0.52% | 5.58% |
| Total | 89.40% | 99.28% | 99.20% | 95.53% | 10.60% | 0.72% | 0.80% | 4.47% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 97.46% | 88.67% | 85.64% | 93.93% | 2.54% | 11.33% | 14.36% | 6.07% |
| Arts & Entertainment | 87.38% | 99.34% | 98.91% | 94.14% | 12.62% | 0.66% | 1.09% | 5.86% |
| Autos & Vehicles | 79.66% | 98.84% | 98.28% | 91.88% | 20.34% | 1.16% | 1.72% | 8.12% |
| Beauty & Fitness | 95.77% | 100.00% | 100.00% | 96.20% | 4.23% | 0.00% | 0.00% | 3.80% |
| Books & Literature | 83.99% | 95.91% | 94.48% | 90.30% | 16.01% | 4.09% | 5.52% | 9.70% |
| Business & Industrial | 93.32% | 99.56% | 99.65% | 97.84% | 6.68% | 0.44% | 0.35% | 2.16% |
| Computers & Electronics | 84.55% | 97.03% | 91.19% | 86.69% | 15.45% | 2.97% | 8.81% | 13.31% |
| Finance | 89.28% | 98.62% | 98.13% | 94.06% | 10.72% | 1.38% | 1.87% | 5.94% |
| Food & Drink | 84.88% | 99.61% | 99.29% | 97.66% | 15.12% | 0.39% | 0.71% | 2.34% |
| Games | 95.87% | 99.54% | 99.40% | 97.88% | 4.13% | 0.46% | 0.60% | 2.12% |
| Health | 89.40% | 99.41% | 98.89% | 95.33% | 10.60% | 0.59% | 1.11% | 4.67% |
| Hobbies & Leisure | 86.75% | 99.60% | 98.11% | 94.73% | 13.25% | 0.40% | 1.89% | 5.27% |
| Home & Garden | 96.42% | 100.00% | 99.10% | 98.03% | 3.58% | 0.00% | 0.90% | 1.97% |
| Internet & Telecom | 82.32% | 98.83% | 98.56% | 92.08% | 17.68% | 1.17% | 1.44% | 7.92% |
| Jobs & Education | 94.16% | 99.38% | 99.09% | 96.41% | 5.84% | 0.62% | 0.91% | 3.59% |
| Law & Government | 97.11% | 99.66% | 95.85% | 96.94% | 2.89% | 0.34% | 4.15% | 3.06% |
| News | 89.03% | 99.14% | 99.55% | 94.62% | 10.97% | 0.86% | 0.45% | 5.38% |
| Online Communities | 79.37% | 100.00% | 98.58% | 89.52% | 20.63% | 0.00% | 1.42% | 10.48% |
| People & Society | 87.44% | 99.81% | 97.15% | 91.84% | 12.56% | 0.19% | 2.85% | 8.16% |
| Pets & Animals | 97.07% | 99.61% | 99.33% | 99.01% | 2.93% | 0.39% | 0.67% | 0.99% |
| Real Estate | 91.78% | 99.35% | 99.34% | 97.55% | 8.22% | 0.65% | 0.66% | 2.45% |
| Reference | 83.78% | 99.41% | 99.33% | 87.83% | 16.22% | 0.59% | 0.67% | 12.17% |
| Science | 84.36% | 99.42% | 99.45% | 96.34% | 15.64% | 0.58% | 0.55% | 3.66% |
| Shopping | 87.35% | 99.38% | 99.55% | 94.81% | 12.65% | 0.62% | 0.45% | 5.19% |
| Sports | 83.35% | 98.40% | 87.96% | 84.92% | 16.65% | 1.60% | 12.04% | 15.08% |
| Travel | 86.77% | 98.24% | 97.87% | 95.11% | 13.23% | 1.76% | 2.13% | 4.89% |
| Total | 89.40% | 99.28% | 99.20% | 95.53% | 10.60% | 0.72% | 0.80% | 4.47% |