Worldwide adblock usage broken down by device type for region & website category.
Report last updated: July 10, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.59% | 95.99% | 85.22% | 87.13% | 11.41% | 4.01% | 14.78% | 12.87% |
| Central & Eastern Europe | 54.55% | 84.78% | 92.11% | 76.81% | 45.45% | 15.22% | 7.89% | 23.19% |
| Latin America | 82.71% | 94.89% | 92.99% | 88.60% | 17.29% | 5.11% | 7.01% | 11.40% |
| Middle East & Africa | 85.47% | 96.08% | 95.42% | 92.03% | 14.53% | 3.92% | 4.58% | 7.97% |
| North America | 92.24% | 99.22% | 82.03% | 84.42% | 7.76% | 0.78% | 17.97% | 15.58% |
| Western Europe | 83.90% | 97.52% | 95.36% | 90.54% | 16.10% | 2.48% | 4.64% | 9.46% |
| Total | 84.11% | 97.69% | 89.42% | 87.68% | 15.89% | 2.31% | 10.58% | 12.32% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 61.75% | 92.89% | 93.82% | 84.43% | 38.25% | 7.11% | 6.18% | 15.57% |
| Arts & Entertainment | 89.49% | 97.03% | 89.35% | 89.90% | 10.51% | 2.97% | 10.65% | 10.10% |
| Autos & Vehicles | 81.57% | 95.02% | 76.50% | 79.35% | 18.43% | 4.98% | 23.50% | 20.65% |
| Beauty & Fitness | 98.13% | 100.00% | 99.86% | 99.27% | 1.87% | 0.00% | 0.14% | 0.73% |
| Books & Literature | 87.97% | 97.67% | 95.13% | 91.65% | 12.03% | 2.33% | 4.87% | 8.35% |
| Business & Industrial | 82.07% | 95.12% | 66.82% | 74.60% | 17.93% | 4.88% | 33.18% | 25.40% |
| Computers & Electronics | 75.79% | 94.85% | 81.61% | 77.82% | 24.21% | 5.15% | 18.39% | 22.18% |
| Finance | 84.36% | 96.94% | 95.51% | 90.46% | 15.64% | 3.06% | 4.49% | 9.54% |
| Food & Drink | 84.35% | 95.19% | 65.43% | 73.43% | 15.65% | 4.81% | 34.57% | 26.57% |
| Games | 93.95% | 99.12% | 99.01% | 96.85% | 6.05% | 0.88% | 0.99% | 3.15% |
| Health | 85.49% | 96.08% | 72.08% | 79.81% | 14.51% | 3.92% | 27.93% | 20.19% |
| Hobbies & Leisure | 95.24% | 100.00% | 85.14% | 88.86% | 4.76% | 0.00% | 14.86% | 11.14% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 86.49% | 81.44% | 90.25% | 88.74% | 13.51% | 18.56% | 9.75% | 11.26% |
| Jobs & Education | 81.55% | 96.66% | 87.48% | 84.88% | 18.45% | 3.34% | 12.52% | 15.12% |
| Law & Government | 99.39% | 99.68% | 99.21% | 99.30% | 0.61% | 0.32% | 0.79% | 0.70% |
| News | 91.99% | 99.54% | 98.92% | 97.93% | 8.01% | 0.46% | 1.08% | 2.07% |
| Online Communities | 84.86% | 85.42% | 78.22% | 81.14% | 15.14% | 14.58% | 21.78% | 18.86% |
| People & Society | 81.65% | 100.00% | 98.78% | 95.52% | 18.35% | 0.00% | 1.22% | 4.48% |
| Pets & Animals | 94.89% | 100.00% | 98.24% | 97.17% | 5.11% | 0.00% | 1.76% | 2.83% |
| Real Estate | 88.69% | 95.56% | 93.63% | 92.38% | 11.31% | 4.44% | 6.37% | 7.62% |
| Reference | 83.28% | 99.68% | 98.63% | 94.17% | 16.72% | 0.32% | 1.37% | 5.83% |
| Science | 82.96% | 95.15% | 64.00% | 74.07% | 17.04% | 4.85% | 36.00% | 25.93% |
| Shopping | 91.43% | 99.19% | 98.97% | 95.96% | 8.57% | 0.81% | 1.03% | 4.04% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 93.97% | 99.86% | 99.78% | 99.52% | 6.03% | 0.14% | 0.22% | 0.48% |
| Total | 84.11% | 97.69% | 89.42% | 87.68% | 15.89% | 2.31% | 10.58% | 12.32% |