Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  June 16, 2021

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.09% 99.20% 97.64% 93.76% 11.91% 0.80% 2.36% 6.24%
Central & Eastern Europe 78.72% 97.76% 98.31% 91.70% 21.28% 2.24% 1.69% 8.30%
Latin America 81.70% 97.87% 98.23% 89.39% 18.30% 2.13% 1.77% 10.61%
Middle East & Africa 87.62% 95.32% 95.24% 93.12% 12.38% 4.68% 4.76% 6.88%
North America 90.53% 99.29% 99.36% 96.62% 9.47% 0.71% 0.64% 3.38%
Western Europe 84.44% 95.27% 99.26% 93.81% 15.56% 4.73% 0.74% 6.19%
Total 86.36% 97.12% 98.84% 94.47% 13.64% 2.88% 1.16% 5.53%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 95.61% 87.48% 83.71% 91.38% 4.39% 12.52% 16.29% 8.62%
Arts & Entertainment 85.76% 98.92% 97.43% 90.89% 14.24% 1.08% 2.57% 9.11%
Autos & Vehicles 83.93% 99.56% 99.44% 94.78% 16.07% 0.44% 0.56% 5.22%
Beauty & Fitness 84.61% 99.75% 99.36% 96.42% 15.39% 0.25% 0.64% 3.58%
Books & Literature 85.96% 97.48% 96.95% 92.94% 14.04% 2.52% 3.05% 7.06%
Business & Industrial 92.90% 99.56% 99.63% 97.65% 7.10% 0.44% 0.37% 2.35%
Computers & Electronics 87.80% 98.37% 97.56% 91.18% 12.20% 1.63% 2.44% 8.82%
Finance 85.40% 98.22% 97.00% 91.96% 14.60% 1.78% 3.00% 8.04%
Food & Drink 83.04% 99.61% 99.29% 97.10% 16.96% 0.39% 0.71% 2.90%
Games 81.86% 98.40% 98.41% 90.65% 18.14% 1.60% 1.59% 9.35%
Health 88.49% 99.32% 98.99% 95.35% 11.51% 0.68% 1.01% 4.65%
Hobbies & Leisure 86.37% 99.62% 98.17% 94.77% 13.63% 0.38% 1.83% 5.23%
Home & Garden 93.61% 100.00% 97.00% 95.56% 6.39% 0.00% 3.00% 4.44%
Internet & Telecom 78.03% 97.47% 97.31% 90.56% 21.97% 2.53% 2.69% 9.44%
Jobs & Education 89.55% 99.34% 98.68% 93.61% 10.45% 0.66% 1.32% 6.39%
Law & Government 95.55% 99.38% 96.07% 95.98% 4.45% 0.62% 3.93% 4.02%
News 86.05% 96.06% 99.33% 94.95% 13.95% 3.94% 0.67% 5.05%
Online Communities 55.01% 85.95% 87.26% 62.98% 44.99% 14.05% 12.74% 37.02%
People & Society 86.78% 98.97% 96.85% 90.62% 13.22% 1.03% 3.15% 9.38%
Pets & Animals 97.06% 99.56% 98.96% 98.71% 2.94% 0.44% 1.04% 1.29%
Real Estate 91.08% 99.29% 99.29% 97.02% 8.92% 0.71% 0.71% 2.98%
Reference 79.21% 99.09% 93.02% 83.77% 20.79% 0.91% 6.98% 16.23%
Science 84.34% 99.18% 99.34% 95.55% 15.66% 0.82% 0.66% 4.45%
Shopping 86.19% 99.36% 99.43% 94.26% 13.81% 0.64% 0.57% 5.74%
Sports 82.88% 96.14% 99.14% 94.92% 17.12% 3.86% 0.86% 5.08%
Travel 87.22% 98.99% 98.06% 95.26% 12.78% 1.01% 1.94% 4.74%
Total 86.36% 97.12% 98.84% 94.47% 13.64% 2.88% 1.16% 5.53%