Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  January 18, 2022

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 89.47% 99.31% 98.47% 94.31% 10.53% 0.69% 1.53% 5.69%
Central & Eastern Europe 82.16% 98.88% 98.88% 93.40% 17.84% 1.12% 1.12% 6.60%
Latin America 86.02% 99.03% 98.44% 92.25% 13.98% 0.97% 1.56% 7.75%
Middle East & Africa 89.29% 97.67% 96.94% 94.87% 10.71% 2.33% 3.06% 5.13%
North America 92.46% 99.43% 99.36% 97.34% 7.54% 0.57% 0.64% 2.66%
Western Europe 88.50% 99.04% 99.48% 94.42% 11.50% 0.96% 0.52% 5.58%
Total 89.40% 99.28% 99.20% 95.53% 10.60% 0.72% 0.80% 4.47%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 97.46% 88.67% 85.64% 93.93% 2.54% 11.33% 14.36% 6.07%
Arts & Entertainment 87.38% 99.34% 98.91% 94.14% 12.62% 0.66% 1.09% 5.86%
Autos & Vehicles 79.66% 98.84% 98.28% 91.88% 20.34% 1.16% 1.72% 8.12%
Beauty & Fitness 95.77% 100.00% 100.00% 96.20% 4.23% 0.00% 0.00% 3.80%
Books & Literature 83.99% 95.91% 94.48% 90.30% 16.01% 4.09% 5.52% 9.70%
Business & Industrial 93.32% 99.56% 99.65% 97.84% 6.68% 0.44% 0.35% 2.16%
Computers & Electronics 84.55% 97.03% 91.19% 86.69% 15.45% 2.97% 8.81% 13.31%
Finance 89.28% 98.62% 98.13% 94.06% 10.72% 1.38% 1.87% 5.94%
Food & Drink 84.88% 99.61% 99.29% 97.66% 15.12% 0.39% 0.71% 2.34%
Games 95.87% 99.54% 99.40% 97.88% 4.13% 0.46% 0.60% 2.12%
Health 89.40% 99.41% 98.89% 95.33% 10.60% 0.59% 1.11% 4.67%
Hobbies & Leisure 86.75% 99.60% 98.11% 94.73% 13.25% 0.40% 1.89% 5.27%
Home & Garden 96.42% 100.00% 99.10% 98.03% 3.58% 0.00% 0.90% 1.97%
Internet & Telecom 82.32% 98.83% 98.56% 92.08% 17.68% 1.17% 1.44% 7.92%
Jobs & Education 94.16% 99.38% 99.09% 96.41% 5.84% 0.62% 0.91% 3.59%
Law & Government 97.11% 99.66% 95.85% 96.94% 2.89% 0.34% 4.15% 3.06%
News 89.03% 99.14% 99.55% 94.62% 10.97% 0.86% 0.45% 5.38%
Online Communities 79.37% 100.00% 98.58% 89.52% 20.63% 0.00% 1.42% 10.48%
People & Society 87.44% 99.81% 97.15% 91.84% 12.56% 0.19% 2.85% 8.16%
Pets & Animals 97.07% 99.61% 99.33% 99.01% 2.93% 0.39% 0.67% 0.99%
Real Estate 91.78% 99.35% 99.34% 97.55% 8.22% 0.65% 0.66% 2.45%
Reference 83.78% 99.41% 99.33% 87.83% 16.22% 0.59% 0.67% 12.17%
Science 84.36% 99.42% 99.45% 96.34% 15.64% 0.58% 0.55% 3.66%
Shopping 87.35% 99.38% 99.55% 94.81% 12.65% 0.62% 0.45% 5.19%
Sports 83.35% 98.40% 87.96% 84.92% 16.65% 1.60% 12.04% 15.08%
Travel 86.77% 98.24% 97.87% 95.11% 13.23% 1.76% 2.13% 4.89%
Total 89.40% 99.28% 99.20% 95.53% 10.60% 0.72% 0.80% 4.47%