Worldwide adblock usage broken down by device type for region & website category.
Report last updated: July 27, 2021
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.49% | 99.24% | 97.59% | 93.85% | 11.51% | 0.76% | 2.41% | 6.15% |
| Central & Eastern Europe | 79.45% | 97.97% | 98.36% | 92.04% | 20.55% | 2.03% | 1.64% | 7.96% |
| Latin America | 82.45% | 98.48% | 98.21% | 89.81% | 17.55% | 1.52% | 1.79% | 10.19% |
| Middle East & Africa | 87.86% | 95.65% | 95.29% | 93.25% | 12.14% | 4.35% | 4.71% | 6.75% |
| North America | 90.90% | 99.32% | 99.34% | 96.70% | 9.10% | 0.68% | 0.66% | 3.30% |
| Western Europe | 85.21% | 95.78% | 99.28% | 93.79% | 14.79% | 4.22% | 0.72% | 6.21% |
| Total | 86.93% | 97.58% | 98.84% | 94.56% | 13.07% | 2.42% | 1.16% | 5.44% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 95.66% | 87.46% | 83.69% | 91.42% | 4.34% | 12.54% | 16.31% | 8.58% |
| Arts & Entertainment | 85.76% | 98.92% | 97.43% | 90.89% | 14.24% | 1.08% | 2.57% | 9.11% |
| Autos & Vehicles | 83.93% | 99.55% | 99.44% | 94.79% | 16.07% | 0.45% | 0.56% | 5.21% |
| Beauty & Fitness | 83.74% | 99.67% | 99.38% | 95.92% | 16.26% | 0.33% | 0.62% | 4.08% |
| Books & Literature | 84.77% | 96.93% | 95.89% | 91.84% | 15.23% | 3.07% | 4.11% | 8.16% |
| Business & Industrial | 93.00% | 99.56% | 99.63% | 97.70% | 7.00% | 0.44% | 0.37% | 2.30% |
| Computers & Electronics | 88.69% | 98.40% | 97.48% | 91.64% | 11.31% | 1.60% | 2.52% | 8.36% |
| Finance | 86.01% | 98.26% | 97.09% | 92.23% | 13.99% | 1.74% | 2.91% | 7.77% |
| Food & Drink | 82.53% | 99.59% | 99.28% | 97.09% | 17.47% | 0.41% | 0.72% | 2.91% |
| Games | 86.42% | 98.90% | 98.71% | 93.27% | 13.58% | 1.10% | 1.29% | 6.73% |
| Health | 88.51% | 99.32% | 98.99% | 95.36% | 11.49% | 0.68% | 1.01% | 4.64% |
| Hobbies & Leisure | 86.38% | 99.62% | 98.17% | 94.77% | 13.62% | 0.38% | 1.83% | 5.23% |
| Home & Garden | 95.41% | 100.00% | 97.46% | 96.63% | 4.59% | 0.00% | 2.54% | 3.37% |
| Internet & Telecom | 78.26% | 97.48% | 97.32% | 90.69% | 21.74% | 2.52% | 2.68% | 9.31% |
| Jobs & Education | 90.23% | 99.22% | 98.64% | 93.96% | 9.77% | 0.78% | 1.36% | 6.04% |
| Law & Government | 96.30% | 99.35% | 95.29% | 96.21% | 3.70% | 0.65% | 4.71% | 3.79% |
| News | 86.72% | 96.38% | 99.35% | 94.88% | 13.28% | 3.62% | 0.65% | 5.12% |
| Online Communities | 55.77% | 86.36% | 87.43% | 64.06% | 44.23% | 13.64% | 12.57% | 35.94% |
| People & Society | 87.04% | 99.05% | 97.15% | 91.14% | 12.96% | 0.95% | 2.85% | 8.86% |
| Pets & Animals | 97.04% | 99.56% | 98.95% | 98.70% | 2.96% | 0.44% | 1.05% | 1.30% |
| Real Estate | 91.29% | 99.31% | 99.30% | 97.16% | 8.71% | 0.69% | 0.70% | 2.84% |
| Reference | 78.75% | 98.99% | 92.28% | 82.99% | 21.25% | 1.01% | 7.72% | 17.01% |
| Science | 84.34% | 99.18% | 99.34% | 95.55% | 15.66% | 0.82% | 0.66% | 4.45% |
| Shopping | 86.31% | 99.37% | 99.45% | 94.33% | 13.69% | 0.63% | 0.55% | 5.67% |
| Sports | 83.01% | 96.33% | 99.12% | 94.85% | 16.99% | 3.67% | 0.88% | 5.15% |
| Travel | 85.68% | 97.79% | 97.81% | 94.74% | 14.32% | 2.21% | 2.19% | 5.26% |
| Total | 86.93% | 97.58% | 98.84% | 94.56% | 13.07% | 2.42% | 1.16% | 5.44% |