Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  August 3, 2020

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 85.16% 99.00% 95.82% 91.65% 14.84% 1.00% 4.18% 8.35%
Central & Eastern Europe 73.11% 97.47% 97.55% 86.96% 26.89% 2.53% 2.45% 13.04%
Latin America 77.21% 96.32% 97.61% 86.50% 22.79% 3.68% 2.39% 13.50%
Middle East & Africa 86.25% 96.43% 95.14% 92.56% 13.75% 3.57% 4.86% 7.44%
North America 88.12% 98.90% 99.22% 95.37% 11.88% 1.10% 0.78% 4.63%
Western Europe 80.92% 95.13% 98.99% 92.95% 19.08% 4.87% 1.01% 7.05%
Total 82.86% 96.56% 98.24% 92.79% 17.14% 3.44% 1.76% 7.21%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 86.88% 97.60% 88.93% 88.56% 13.12% 2.40% 11.07% 11.44%
Arts & Entertainment 78.59% 93.62% 93.73% 84.99% 21.41% 6.38% 6.27% 15.01%
Autos & Vehicles 80.71% 98.41% 98.70% 90.23% 19.29% 1.59% 1.30% 9.77%
Beauty & Fitness 84.11% 99.72% 99.57% 97.51% 15.89% 0.28% 0.43% 2.49%
Books & Literature 85.17% 98.54% 98.02% 93.15% 14.83% 1.46% 1.98% 6.85%
Business & Industrial 91.05% 99.48% 99.37% 96.45% 8.95% 0.52% 0.63% 3.55%
Computers & Electronics 82.05% 97.82% 95.02% 86.12% 17.95% 2.18% 4.98% 13.88%
Finance 82.21% 98.11% 96.70% 90.33% 17.79% 1.89% 3.30% 9.67%
Food & Drink 88.58% 99.33% 99.38% 96.04% 11.42% 0.67% 0.62% 3.96%
Games 71.88% 98.03% 97.64% 83.25% 28.12% 1.97% 2.36% 16.75%
Health 90.86% 99.29% 99.07% 95.98% 9.14% 0.71% 0.93% 4.02%
Hobbies & Leisure 96.65% 99.37% 98.95% 98.33% 3.35% 0.63% 1.05% 1.67%
Home & Garden 81.90% 99.03% 98.34% 88.52% 18.10% 0.97% 1.66% 11.48%
Internet & Telecom 76.65% 96.49% 96.84% 88.82% 23.35% 3.51% 3.16% 11.18%
Jobs & Education 87.86% 99.03% 98.13% 92.86% 12.14% 0.97% 1.87% 7.14%
Law & Government 90.22% 99.27% 98.56% 93.84% 9.78% 0.73% 1.44% 6.16%
News 84.56% 95.79% 99.30% 95.27% 15.44% 4.21% 0.70% 4.73%
Online Communities 71.02% 98.66% 96.52% 81.80% 28.98% 1.34% 3.48% 18.20%
People & Society 88.12% 99.37% 96.67% 91.24% 11.88% 0.63% 3.33% 8.76%
Pets & Animals 95.75% 99.50% 99.07% 98.60% 4.25% 0.50% 0.93% 1.40%
Real Estate 89.19% 99.21% 99.35% 95.38% 10.81% 0.79% 0.65% 4.62%
Reference 84.70% 99.30% 96.47% 89.15% 15.30% 0.70% 3.53% 10.85%
Science 85.33% 98.07% 96.89% 88.65% 14.67% 1.93% 3.11% 11.35%
Shopping 65.96% 98.19% 96.63% 85.01% 34.04% 1.81% 3.37% 14.99%
Sports 82.37% 96.25% 96.39% 93.51% 17.63% 3.75% 3.61% 6.49%
Travel 90.60% 99.58% 96.55% 94.98% 9.40% 0.42% 3.45% 5.02%
Total 82.86% 96.57% 98.24% 92.79% 17.14% 3.43% 1.76% 7.21%