Worldwide adblock usage broken down by device type for region & website category.
Report last updated: January 22, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.46% | 96.94% | 87.41% | 88.07% | 11.54% | 3.06% | 12.59% | 11.93% |
| Central & Eastern Europe | 58.97% | 83.45% | 92.61% | 79.40% | 41.03% | 16.55% | 7.39% | 20.60% |
| Latin America | 88.33% | 97.41% | 96.13% | 91.71% | 11.67% | 2.59% | 3.87% | 8.29% |
| Middle East & Africa | 86.19% | 96.35% | 95.85% | 92.65% | 13.81% | 3.65% | 4.15% | 7.35% |
| North America | 92.71% | 99.19% | 83.75% | 86.09% | 7.29% | 0.81% | 16.25% | 13.91% |
| Western Europe | 84.93% | 97.66% | 95.53% | 91.09% | 15.07% | 2.34% | 4.47% | 8.91% |
| Total | 85.44% | 97.72% | 90.40% | 88.71% | 14.56% | 2.28% | 9.60% | 11.29% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 84.02% | 94.66% | 97.04% | 95.45% | 15.98% | 5.34% | 2.96% | 4.55% |
| Arts & Entertainment | 83.91% | 98.25% | 85.67% | 85.33% | 16.09% | 1.75% | 14.33% | 14.67% |
| Autos & Vehicles | 81.71% | 94.81% | 77.77% | 80.00% | 18.29% | 5.19% | 22.23% | 20.00% |
| Beauty & Fitness | 98.22% | 100.00% | 99.86% | 99.28% | 1.78% | 0.00% | 0.14% | 0.72% |
| Books & Literature | 87.15% | 98.73% | 94.95% | 91.18% | 12.85% | 1.27% | 5.05% | 8.82% |
| Business & Industrial | 82.14% | 94.86% | 67.49% | 74.96% | 17.86% | 5.14% | 32.51% | 25.04% |
| Computers & Electronics | 75.12% | 95.25% | 85.58% | 78.62% | 24.88% | 4.75% | 14.42% | 21.38% |
| Finance | 85.59% | 97.36% | 95.99% | 91.29% | 14.41% | 2.64% | 4.01% | 8.71% |
| Food & Drink | 84.68% | 95.04% | 67.57% | 74.74% | 15.32% | 4.96% | 32.43% | 25.26% |
| Games | 97.39% | 99.63% | 99.56% | 98.58% | 2.61% | 0.37% | 0.44% | 1.42% |
| Health | 85.84% | 96.28% | 77.45% | 82.15% | 14.16% | 3.72% | 22.55% | 17.85% |
| Hobbies & Leisure | 98.49% | 100.00% | 92.01% | 96.77% | 1.51% | 0.00% | 7.99% | 3.23% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 88.85% | 79.87% | 91.02% | 90.15% | 11.15% | 20.13% | 8.98% | 9.85% |
| Jobs & Education | 83.99% | 97.09% | 89.63% | 87.11% | 16.01% | 2.91% | 10.37% | 12.89% |
| Law & Government | 97.60% | 99.72% | 99.16% | 98.34% | 2.40% | 0.28% | 0.84% | 1.66% |
| News | 93.31% | 99.52% | 98.91% | 97.91% | 6.69% | 0.48% | 1.09% | 2.09% |
| Online Communities | 83.59% | 88.71% | 83.02% | 83.29% | 16.41% | 11.29% | 16.98% | 16.71% |
| People & Society | 83.43% | 100.00% | 98.78% | 95.44% | 16.57% | 0.00% | 1.22% | 4.56% |
| Pets & Animals | 96.58% | 100.00% | 98.08% | 97.51% | 3.42% | 0.00% | 1.92% | 2.49% |
| Real Estate | 89.02% | 96.58% | 94.92% | 93.49% | 10.98% | 3.42% | 5.08% | 6.51% |
| Reference | 83.28% | 99.68% | 98.63% | 94.17% | 16.72% | 0.32% | 1.37% | 5.83% |
| Science | 83.09% | 94.70% | 67.14% | 75.69% | 16.91% | 5.30% | 32.86% | 24.31% |
| Shopping | 92.89% | 99.41% | 99.22% | 96.81% | 7.11% | 0.59% | 0.78% | 3.19% |
| Sports | 89.38% | 99.72% | 98.50% | 95.80% | 10.62% | 0.28% | 1.50% | 4.20% |
| Travel | 93.90% | 99.80% | 99.80% | 99.51% | 6.10% | 0.20% | 0.20% | 0.49% |
| Total | 85.44% | 97.72% | 90.40% | 88.71% | 14.56% | 2.28% | 9.60% | 11.29% |