Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  April 25, 2025

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.42% 96.35% 86.30% 87.53% 11.58% 3.65% 13.70% 12.47%
Central & Eastern Europe 56.15% 84.42% 92.37% 77.78% 43.85% 15.58% 7.63% 22.22%
Latin America 84.19% 95.62% 94.27% 90.01% 15.81% 4.38% 5.73% 9.99%
Middle East & Africa 85.69% 96.21% 95.53% 92.26% 14.31% 3.79% 4.47% 7.74%
North America 92.48% 99.21% 83.92% 86.04% 7.52% 0.79% 16.08% 13.96%
Western Europe 84.14% 97.57% 95.42% 90.70% 15.86% 2.43% 4.58% 9.30%
Total 84.50% 97.70% 90.35% 88.38% 15.50% 2.30% 9.65% 11.62%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 61.44% 92.89% 93.82% 84.28% 38.56% 7.11% 6.18% 15.72%
Arts & Entertainment 83.39% 98.25% 85.66% 85.18% 16.61% 1.75% 14.34% 14.82%
Autos & Vehicles 81.64% 95.02% 78.94% 80.52% 18.36% 4.98% 21.06% 19.48%
Beauty & Fitness 98.18% 100.00% 99.86% 99.27% 1.82% 0.00% 0.14% 0.73%
Books & Literature 87.57% 97.77% 94.97% 91.35% 12.43% 2.23% 5.03% 8.65%
Business & Industrial 82.06% 95.08% 68.53% 75.52% 17.94% 4.92% 31.47% 24.48%
Computers & Electronics 75.66% 95.10% 83.26% 78.27% 24.34% 4.90% 16.74% 21.73%
Finance 84.85% 97.14% 95.62% 90.70% 15.15% 2.86% 4.38% 9.30%
Food & Drink 84.43% 95.25% 68.34% 75.27% 15.57% 4.75% 31.66% 24.73%
Games 94.95% 99.19% 99.14% 97.34% 5.05% 0.81% 0.86% 2.66%
Health 85.62% 96.02% 75.64% 81.49% 14.38% 3.98% 24.36% 18.51%
Hobbies & Leisure 97.51% 100.00% 89.04% 94.16% 2.49% 0.00% 10.96% 5.84%
Home & Garden 99.85% 100.00% 99.58% 99.70% 0.15% 0.00% 0.42% 0.30%
Internet & Telecom 88.12% 80.88% 90.64% 89.64% 11.88% 19.12% 9.36% 10.36%
Jobs & Education 82.44% 96.81% 89.25% 86.19% 17.56% 3.19% 10.75% 13.81%
Law & Government 97.81% 99.72% 99.16% 98.45% 2.19% 0.28% 0.84% 1.55%
News 92.23% 99.54% 98.92% 97.94% 7.77% 0.46% 1.08% 2.06%
Online Communities 84.75% 85.42% 78.85% 81.45% 15.25% 14.58% 21.15% 18.55%
People & Society 82.57% 100.00% 98.78% 95.44% 17.43% 0.00% 1.22% 4.56%
Pets & Animals 96.03% 100.00% 98.19% 97.45% 3.97% 0.00% 1.81% 2.55%
Real Estate 88.78% 96.09% 94.30% 92.93% 11.22% 3.91% 5.70% 7.07%
Reference 83.28% 99.68% 98.63% 94.17% 16.72% 0.32% 1.37% 5.83%
Science 82.99% 95.03% 67.96% 76.15% 17.01% 4.97% 32.04% 23.85%
Shopping 91.94% 99.21% 99.05% 96.26% 8.06% 0.79% 0.95% 3.74%
Sports 86.90% 99.70% 98.21% 94.89% 13.10% 0.30% 1.79% 5.11%
Travel 93.80% 99.85% 99.79% 99.53% 6.20% 0.15% 0.21% 0.47%
Total 84.50% 97.70% 90.35% 88.38% 15.50% 2.30% 9.65% 11.62%