Worldwide adblock usage broken down by device type for region & website category.
Report last updated: August 3, 2020
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 85.16% | 99.00% | 95.82% | 91.65% | 14.84% | 1.00% | 4.18% | 8.35% |
| Central & Eastern Europe | 73.11% | 97.47% | 97.55% | 86.96% | 26.89% | 2.53% | 2.45% | 13.04% |
| Latin America | 77.21% | 96.32% | 97.61% | 86.50% | 22.79% | 3.68% | 2.39% | 13.50% |
| Middle East & Africa | 86.25% | 96.43% | 95.14% | 92.56% | 13.75% | 3.57% | 4.86% | 7.44% |
| North America | 88.12% | 98.90% | 99.22% | 95.37% | 11.88% | 1.10% | 0.78% | 4.63% |
| Western Europe | 80.92% | 95.13% | 98.99% | 92.95% | 19.08% | 4.87% | 1.01% | 7.05% |
| Total | 82.86% | 96.56% | 98.24% | 92.79% | 17.14% | 3.44% | 1.76% | 7.21% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 86.88% | 97.60% | 88.93% | 88.56% | 13.12% | 2.40% | 11.07% | 11.44% |
| Arts & Entertainment | 78.59% | 93.62% | 93.73% | 84.99% | 21.41% | 6.38% | 6.27% | 15.01% |
| Autos & Vehicles | 80.71% | 98.41% | 98.70% | 90.23% | 19.29% | 1.59% | 1.30% | 9.77% |
| Beauty & Fitness | 84.11% | 99.72% | 99.57% | 97.51% | 15.89% | 0.28% | 0.43% | 2.49% |
| Books & Literature | 85.17% | 98.54% | 98.02% | 93.15% | 14.83% | 1.46% | 1.98% | 6.85% |
| Business & Industrial | 91.05% | 99.48% | 99.37% | 96.45% | 8.95% | 0.52% | 0.63% | 3.55% |
| Computers & Electronics | 82.05% | 97.82% | 95.02% | 86.12% | 17.95% | 2.18% | 4.98% | 13.88% |
| Finance | 82.21% | 98.11% | 96.70% | 90.33% | 17.79% | 1.89% | 3.30% | 9.67% |
| Food & Drink | 88.58% | 99.33% | 99.38% | 96.04% | 11.42% | 0.67% | 0.62% | 3.96% |
| Games | 71.88% | 98.03% | 97.64% | 83.25% | 28.12% | 1.97% | 2.36% | 16.75% |
| Health | 90.86% | 99.29% | 99.07% | 95.98% | 9.14% | 0.71% | 0.93% | 4.02% |
| Hobbies & Leisure | 96.65% | 99.37% | 98.95% | 98.33% | 3.35% | 0.63% | 1.05% | 1.67% |
| Home & Garden | 81.90% | 99.03% | 98.34% | 88.52% | 18.10% | 0.97% | 1.66% | 11.48% |
| Internet & Telecom | 76.65% | 96.49% | 96.84% | 88.82% | 23.35% | 3.51% | 3.16% | 11.18% |
| Jobs & Education | 87.86% | 99.03% | 98.13% | 92.86% | 12.14% | 0.97% | 1.87% | 7.14% |
| Law & Government | 90.22% | 99.27% | 98.56% | 93.84% | 9.78% | 0.73% | 1.44% | 6.16% |
| News | 84.56% | 95.79% | 99.30% | 95.27% | 15.44% | 4.21% | 0.70% | 4.73% |
| Online Communities | 71.02% | 98.66% | 96.52% | 81.80% | 28.98% | 1.34% | 3.48% | 18.20% |
| People & Society | 88.12% | 99.37% | 96.67% | 91.24% | 11.88% | 0.63% | 3.33% | 8.76% |
| Pets & Animals | 95.75% | 99.50% | 99.07% | 98.60% | 4.25% | 0.50% | 0.93% | 1.40% |
| Real Estate | 89.19% | 99.21% | 99.35% | 95.38% | 10.81% | 0.79% | 0.65% | 4.62% |
| Reference | 84.70% | 99.30% | 96.47% | 89.15% | 15.30% | 0.70% | 3.53% | 10.85% |
| Science | 85.33% | 98.07% | 96.89% | 88.65% | 14.67% | 1.93% | 3.11% | 11.35% |
| Shopping | 65.96% | 98.19% | 96.63% | 85.01% | 34.04% | 1.81% | 3.37% | 14.99% |
| Sports | 82.37% | 96.25% | 96.39% | 93.51% | 17.63% | 3.75% | 3.61% | 6.49% |
| Travel | 90.60% | 99.58% | 96.55% | 94.98% | 9.40% | 0.42% | 3.45% | 5.02% |
| Total | 82.86% | 96.57% | 98.24% | 92.79% | 17.14% | 3.43% | 1.76% | 7.21% |