Worldwide adblock usage broken down by device type for region & website category.
Report last updated: April 7, 2020
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 83.64% | 98.96% | 95.77% | 90.76% | 16.36% | 1.04% | 4.23% | 9.24% |
| Central & Eastern Europe | 72.42% | 97.66% | 97.49% | 85.52% | 27.58% | 2.34% | 2.51% | 14.48% |
| Latin America | 75.84% | 96.94% | 97.33% | 85.18% | 24.16% | 3.06% | 2.67% | 14.82% |
| Middle East & Africa | 85.23% | 96.58% | 94.83% | 91.83% | 14.77% | 3.42% | 5.17% | 8.17% |
| North America | 86.24% | 98.84% | 99.19% | 94.23% | 13.76% | 1.16% | 0.81% | 5.77% |
| Western Europe | 80.87% | 96.46% | 98.83% | 92.21% | 19.13% | 3.54% | 1.17% | 7.79% |
| Total | 81.71% | 97.13% | 98.17% | 91.83% | 18.29% | 2.87% | 1.83% | 8.17% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 86.69% | 97.57% | 88.75% | 88.38% | 13.31% | 2.43% | 11.25% | 11.62% |
| Arts & Entertainment | 79.27% | 94.45% | 95.00% | 86.28% | 20.73% | 5.55% | 5.00% | 13.72% |
| Autos & Vehicles | 80.88% | 98.38% | 98.70% | 90.32% | 19.12% | 1.62% | 1.30% | 9.68% |
| Beauty & Fitness | 81.78% | 99.63% | 99.58% | 97.02% | 18.22% | 0.37% | 0.42% | 2.98% |
| Books & Literature | 84.06% | 98.66% | 98.10% | 92.70% | 15.94% | 1.34% | 1.90% | 7.30% |
| Business & Industrial | 86.35% | 99.35% | 98.84% | 93.09% | 13.65% | 0.65% | 1.16% | 6.91% |
| Computers & Electronics | 74.78% | 98.02% | 95.07% | 79.71% | 25.22% | 1.98% | 4.93% | 20.29% |
| Finance | 80.66% | 98.12% | 96.58% | 89.35% | 19.34% | 1.88% | 3.42% | 10.65% |
| Food & Drink | 88.98% | 99.29% | 99.32% | 95.30% | 11.02% | 0.71% | 0.68% | 4.70% |
| Games | 72.90% | 98.05% | 97.18% | 80.37% | 27.10% | 1.95% | 2.82% | 19.63% |
| Health | 90.98% | 99.28% | 99.01% | 95.77% | 9.02% | 0.72% | 0.99% | 4.23% |
| Hobbies & Leisure | 88.73% | 99.17% | 99.33% | 95.99% | 11.27% | 0.83% | 0.67% | 4.01% |
| Home & Garden | 81.75% | 99.03% | 98.23% | 88.35% | 18.25% | 0.97% | 1.77% | 11.65% |
| Internet & Telecom | 74.71% | 96.36% | 96.41% | 87.43% | 25.29% | 3.64% | 3.59% | 12.57% |
| Jobs & Education | 74.77% | 98.36% | 98.05% | 85.14% | 25.23% | 1.64% | 1.95% | 14.86% |
| Law & Government | 90.69% | 99.30% | 99.09% | 96.33% | 9.31% | 0.70% | 0.91% | 3.67% |
| News | 83.79% | 96.79% | 99.06% | 94.20% | 16.21% | 3.21% | 0.94% | 5.80% |
| Online Communities | 71.62% | 96.37% | 95.74% | 81.48% | 28.38% | 3.63% | 4.26% | 18.52% |
| People & Society | 83.19% | 99.04% | 99.03% | 94.24% | 16.81% | 0.96% | 0.97% | 5.76% |
| Pets & Animals | 85.74% | 98.77% | 95.63% | 93.97% | 14.26% | 1.23% | 4.38% | 6.03% |
| Real Estate | 87.67% | 99.21% | 99.48% | 94.01% | 12.33% | 0.79% | 0.52% | 5.99% |
| Reference | 84.19% | 99.27% | 96.79% | 89.22% | 15.81% | 0.73% | 3.21% | 10.78% |
| Science | 86.69% | 98.02% | 96.94% | 89.05% | 13.31% | 1.98% | 3.06% | 10.95% |
| Shopping | 61.26% | 97.89% | 96.13% | 82.52% | 38.74% | 2.11% | 3.87% | 17.48% |
| Sports | 84.90% | 96.76% | 96.68% | 93.92% | 15.10% | 3.24% | 3.32% | 6.08% |
| Travel | 91.39% | 99.38% | 99.24% | 97.35% | 8.61% | 0.62% | 0.76% | 2.65% |
| Total | 81.71% | 97.13% | 98.17% | 91.83% | 18.29% | 2.87% | 1.83% | 8.17% |