Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  April 7, 2020

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 83.64% 98.96% 95.77% 90.76% 16.36% 1.04% 4.23% 9.24%
Central & Eastern Europe 72.42% 97.66% 97.49% 85.52% 27.58% 2.34% 2.51% 14.48%
Latin America 75.84% 96.94% 97.33% 85.18% 24.16% 3.06% 2.67% 14.82%
Middle East & Africa 85.23% 96.58% 94.83% 91.83% 14.77% 3.42% 5.17% 8.17%
North America 86.24% 98.84% 99.19% 94.23% 13.76% 1.16% 0.81% 5.77%
Western Europe 80.87% 96.46% 98.83% 92.21% 19.13% 3.54% 1.17% 7.79%
Total 81.71% 97.13% 98.17% 91.83% 18.29% 2.87% 1.83% 8.17%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 86.69% 97.57% 88.75% 88.38% 13.31% 2.43% 11.25% 11.62%
Arts & Entertainment 79.27% 94.45% 95.00% 86.28% 20.73% 5.55% 5.00% 13.72%
Autos & Vehicles 80.88% 98.38% 98.70% 90.32% 19.12% 1.62% 1.30% 9.68%
Beauty & Fitness 81.78% 99.63% 99.58% 97.02% 18.22% 0.37% 0.42% 2.98%
Books & Literature 84.06% 98.66% 98.10% 92.70% 15.94% 1.34% 1.90% 7.30%
Business & Industrial 86.35% 99.35% 98.84% 93.09% 13.65% 0.65% 1.16% 6.91%
Computers & Electronics 74.78% 98.02% 95.07% 79.71% 25.22% 1.98% 4.93% 20.29%
Finance 80.66% 98.12% 96.58% 89.35% 19.34% 1.88% 3.42% 10.65%
Food & Drink 88.98% 99.29% 99.32% 95.30% 11.02% 0.71% 0.68% 4.70%
Games 72.90% 98.05% 97.18% 80.37% 27.10% 1.95% 2.82% 19.63%
Health 90.98% 99.28% 99.01% 95.77% 9.02% 0.72% 0.99% 4.23%
Hobbies & Leisure 88.73% 99.17% 99.33% 95.99% 11.27% 0.83% 0.67% 4.01%
Home & Garden 81.75% 99.03% 98.23% 88.35% 18.25% 0.97% 1.77% 11.65%
Internet & Telecom 74.71% 96.36% 96.41% 87.43% 25.29% 3.64% 3.59% 12.57%
Jobs & Education 74.77% 98.36% 98.05% 85.14% 25.23% 1.64% 1.95% 14.86%
Law & Government 90.69% 99.30% 99.09% 96.33% 9.31% 0.70% 0.91% 3.67%
News 83.79% 96.79% 99.06% 94.20% 16.21% 3.21% 0.94% 5.80%
Online Communities 71.62% 96.37% 95.74% 81.48% 28.38% 3.63% 4.26% 18.52%
People & Society 83.19% 99.04% 99.03% 94.24% 16.81% 0.96% 0.97% 5.76%
Pets & Animals 85.74% 98.77% 95.63% 93.97% 14.26% 1.23% 4.38% 6.03%
Real Estate 87.67% 99.21% 99.48% 94.01% 12.33% 0.79% 0.52% 5.99%
Reference 84.19% 99.27% 96.79% 89.22% 15.81% 0.73% 3.21% 10.78%
Science 86.69% 98.02% 96.94% 89.05% 13.31% 1.98% 3.06% 10.95%
Shopping 61.26% 97.89% 96.13% 82.52% 38.74% 2.11% 3.87% 17.48%
Sports 84.90% 96.76% 96.68% 93.92% 15.10% 3.24% 3.32% 6.08%
Travel 91.39% 99.38% 99.24% 97.35% 8.61% 0.62% 0.76% 2.65%
Total 81.71% 97.13% 98.17% 91.83% 18.29% 2.87% 1.83% 8.17%