Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  January 19, 2020

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 82.79% 98.86% 95.19% 89.91% 17.21% 1.14% 4.81% 10.09%
Central & Eastern Europe 73.18% 97.76% 97.55% 85.39% 26.82% 2.24% 2.45% 14.61%
Latin America 78.25% 97.16% 97.09% 87.78% 21.75% 2.84% 2.91% 12.22%
Middle East & Africa 85.58% 96.45% 94.61% 91.67% 14.42% 3.55% 5.39% 8.33%
North America 86.43% 98.92% 99.24% 94.25% 13.57% 1.08% 0.76% 5.75%
Western Europe 80.62% 96.47% 98.81% 91.98% 19.38% 3.53% 1.19% 8.02%
Total 81.61% 97.17% 98.11% 91.62% 18.39% 2.83% 1.89% 8.38%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 86.65% 97.59% 88.87% 88.44% 13.35% 2.41% 11.13% 11.56%
Arts & Entertainment 80.20% 94.58% 94.48% 86.68% 19.80% 5.42% 5.52% 13.32%
Autos & Vehicles 80.95% 98.40% 98.71% 90.35% 19.05% 1.60% 1.29% 9.65%
Beauty & Fitness 89.61% 99.31% 97.95% 96.13% 10.39% 0.69% 2.05% 3.87%
Books & Literature 84.56% 98.86% 98.29% 92.99% 15.44% 1.14% 1.71% 7.01%
Business & Industrial 85.03% 99.11% 98.04% 89.91% 14.97% 0.89% 1.96% 10.09%
Computers & Electronics 74.94% 98.00% 95.16% 79.98% 25.06% 2.00% 4.84% 20.02%
Finance 80.19% 98.04% 96.47% 88.86% 19.81% 1.96% 3.53% 11.14%
Food & Drink 88.87% 99.27% 99.30% 94.94% 11.13% 0.73% 0.70% 5.06%
Games 74.49% 98.02% 97.25% 80.87% 25.51% 1.98% 2.75% 19.13%
Health 90.88% 99.35% 99.10% 95.88% 9.12% 0.65% 0.90% 4.12%
Hobbies & Leisure 87.47% 99.11% 99.38% 95.44% 12.53% 0.89% 0.62% 4.56%
Home & Garden 81.86% 99.02% 98.13% 88.30% 18.14% 0.98% 1.87% 11.70%
Internet & Telecom 74.07% 95.83% 96.11% 86.62% 25.93% 4.17% 3.89% 13.38%
Jobs & Education 76.60% 98.75% 98.00% 85.70% 23.40% 1.25% 2.00% 14.30%
Law & Government 92.92% 99.23% 99.09% 96.90% 7.08% 0.77% 0.91% 3.10%
News 83.35% 96.73% 99.03% 94.03% 16.65% 3.27% 0.97% 5.97%
Online Communities 71.39% 95.07% 95.87% 81.69% 28.61% 4.93% 4.13% 18.31%
People & Society 83.25% 98.89% 98.58% 93.95% 16.75% 1.11% 1.42% 6.05%
Pets & Animals 88.36% 99.16% 97.23% 95.68% 11.64% 0.84% 2.77% 4.32%
Real Estate 87.34% 99.22% 99.58% 93.82% 12.66% 0.78% 0.42% 6.18%
Reference 84.41% 99.24% 96.76% 89.48% 15.59% 0.76% 3.24% 10.52%
Science 86.90% 97.83% 96.91% 89.03% 13.10% 2.17% 3.09% 10.97%
Shopping 61.13% 97.90% 96.11% 82.41% 38.87% 2.10% 3.89% 17.59%
Sports 85.00% 96.80% 96.70% 93.95% 15.00% 3.20% 3.30% 6.05%
Travel 90.89% 99.33% 99.38% 97.35% 9.11% 0.67% 0.62% 2.65%
Total 81.61% 97.17% 98.12% 91.62% 18.39% 2.83% 1.88% 8.38%