Global Adblocking Insights

View worldwide adblocker usage broken down by continent and device type.

  Report last updated:  April 25, 2019

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 70.35% 97.68% 90.35% 81.31% 29.65% 2.32% 9.65% 18.69%
Central & Eastern Europe 56.20% 96.34% 95.75% 77.92% 43.80% 3.66% 4.25% 22.08%
Latin America 67.22% 95.64% 96.26% 80.63% 32.78% 4.36% 3.74% 19.37%
Middle East & Africa 80.42% 94.01% 95.25% 90.51% 19.58% 5.99% 4.75% 9.49%
North America 84.31% 99.04% 98.96% 94.45% 15.69% 0.96% 1.04% 5.55%
Western Europe 74.34% 94.64% 98.07% 89.91% 25.66% 5.36% 1.93% 10.09%
Total 73.51% 96.25% 97.30% 88.85% 26.49% 3.75% 2.70% 11.15%