Worldwide adblock usage broken down by device type for region & website category.
Report last updated: December 9, 2024
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 86.08% | 97.28% | 88.56% | 87.39% | 13.92% | 2.72% | 11.44% | 12.61% |
| Central & Eastern Europe | 60.26% | 83.05% | 92.77% | 80.14% | 39.74% | 16.95% | 7.23% | 19.86% |
| Latin America | 88.17% | 97.85% | 96.40% | 91.81% | 11.83% | 2.15% | 3.60% | 8.19% |
| Middle East & Africa | 86.31% | 96.40% | 95.89% | 92.72% | 13.69% | 3.60% | 4.11% | 7.28% |
| North America | 92.82% | 99.11% | 85.98% | 87.87% | 7.18% | 0.89% | 14.02% | 12.13% |
| Western Europe | 85.37% | 97.72% | 95.58% | 91.29% | 14.63% | 2.28% | 4.42% | 8.71% |
| Total | 85.78% | 97.70% | 91.49% | 89.48% | 14.22% | 2.30% | 8.51% | 10.52% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 83.24% | 94.87% | 96.94% | 95.24% | 16.76% | 5.13% | 3.06% | 4.76% |
| Arts & Entertainment | 84.23% | 98.25% | 85.67% | 85.43% | 15.77% | 1.75% | 14.33% | 14.57% |
| Autos & Vehicles | 81.64% | 94.66% | 80.17% | 81.08% | 18.36% | 5.34% | 19.83% | 18.92% |
| Beauty & Fitness | 98.23% | 100.00% | 99.86% | 99.28% | 1.77% | 0.00% | 0.14% | 0.72% |
| Books & Literature | 86.57% | 98.73% | 94.93% | 90.92% | 13.43% | 1.27% | 5.07% | 9.08% |
| Business & Industrial | 82.03% | 94.76% | 70.94% | 76.72% | 17.97% | 5.24% | 29.06% | 23.28% |
| Computers & Electronics | 74.85% | 95.31% | 86.90% | 78.83% | 25.15% | 4.69% | 13.10% | 21.17% |
| Finance | 85.64% | 97.44% | 95.99% | 91.31% | 14.36% | 2.56% | 4.01% | 8.69% |
| Food & Drink | 84.32% | 95.05% | 71.04% | 76.63% | 15.68% | 4.95% | 28.96% | 23.37% |
| Games | 97.51% | 99.66% | 99.58% | 98.64% | 2.49% | 0.34% | 0.42% | 1.36% |
| Health | 85.83% | 96.21% | 80.92% | 83.74% | 14.17% | 3.79% | 19.08% | 16.26% |
| Hobbies & Leisure | 98.98% | 100.00% | 95.45% | 98.04% | 1.02% | 0.00% | 4.55% | 1.96% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 89.30% | 80.67% | 91.30% | 90.49% | 10.70% | 19.33% | 8.70% | 9.51% |
| Jobs & Education | 84.57% | 97.21% | 91.25% | 88.21% | 15.43% | 2.79% | 8.75% | 11.79% |
| Law & Government | 97.60% | 99.72% | 99.16% | 98.34% | 2.40% | 0.28% | 0.84% | 1.66% |
| News | 93.63% | 99.51% | 98.91% | 97.87% | 6.37% | 0.49% | 1.09% | 2.13% |
| Online Communities | 83.58% | 88.71% | 83.27% | 83.43% | 16.42% | 11.29% | 16.73% | 16.57% |
| People & Society | 83.93% | 100.00% | 98.78% | 95.48% | 16.07% | 0.00% | 1.22% | 4.52% |
| Pets & Animals | 96.18% | 100.00% | 97.98% | 97.31% | 3.82% | 0.00% | 2.02% | 2.69% |
| Real Estate | 89.13% | 96.71% | 95.13% | 93.69% | 10.87% | 3.29% | 4.87% | 6.31% |
| Reference | 84.26% | 99.52% | 98.71% | 94.63% | 15.74% | 0.48% | 1.29% | 5.37% |
| Science | 82.64% | 94.74% | 71.60% | 77.64% | 17.36% | 5.26% | 28.40% | 22.36% |
| Shopping | 93.19% | 99.42% | 99.28% | 97.02% | 6.81% | 0.58% | 0.72% | 2.98% |
| Sports | 89.38% | 99.72% | 98.50% | 95.80% | 10.62% | 0.28% | 1.50% | 4.20% |
| Travel | 93.58% | 99.74% | 99.82% | 99.46% | 6.42% | 0.26% | 0.18% | 0.54% |
| Total | 85.78% | 97.70% | 91.49% | 89.48% | 14.22% | 2.30% | 8.51% | 10.52% |