Worldwide adblock usage broken down by device type for region & website category.
Report last updated: October 1, 2022
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.22% | 99.31% | 98.02% | 93.55% | 11.78% | 0.69% | 1.98% | 6.45% |
| Central & Eastern Europe | 82.68% | 98.65% | 98.67% | 93.44% | 17.32% | 1.35% | 1.33% | 6.56% |
| Latin America | 86.21% | 99.00% | 98.42% | 91.51% | 13.79% | 1.00% | 1.58% | 8.49% |
| Middle East & Africa | 88.19% | 96.67% | 95.69% | 93.62% | 11.81% | 3.33% | 4.31% | 6.38% |
| North America | 91.79% | 99.41% | 99.34% | 97.08% | 8.21% | 0.59% | 0.66% | 2.92% |
| Western Europe | 89.23% | 98.91% | 99.42% | 94.88% | 10.77% | 1.09% | 0.58% | 5.12% |
| Total | 89.38% | 99.17% | 99.04% | 95.42% | 10.62% | 0.83% | 0.96% | 4.58% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 95.58% | 88.08% | 87.00% | 92.49% | 4.42% | 11.92% | 13.00% | 7.51% |
| Arts & Entertainment | 86.74% | 99.33% | 98.64% | 91.84% | 13.26% | 0.67% | 1.36% | 8.16% |
| Autos & Vehicles | 81.22% | 98.85% | 98.47% | 92.94% | 18.78% | 1.15% | 1.53% | 7.06% |
| Beauty & Fitness | 97.09% | 100.00% | 88.89% | 96.52% | 2.91% | 0.00% | 11.11% | 3.48% |
| Books & Literature | 84.63% | 96.80% | 95.59% | 91.34% | 15.37% | 3.20% | 4.41% | 8.66% |
| Business & Industrial | 93.10% | 99.55% | 99.64% | 97.75% | 6.90% | 0.45% | 0.36% | 2.25% |
| Computers & Electronics | 81.82% | 98.45% | 96.72% | 87.98% | 18.18% | 1.55% | 3.28% | 12.02% |
| Finance | 87.36% | 98.44% | 97.53% | 92.90% | 12.64% | 1.56% | 2.47% | 7.10% |
| Food & Drink | 82.92% | 99.60% | 99.29% | 97.11% | 17.08% | 0.40% | 0.71% | 2.89% |
| Games | 95.69% | 99.56% | 99.50% | 97.73% | 4.31% | 0.44% | 0.50% | 2.27% |
| Health | 88.47% | 99.30% | 98.87% | 95.32% | 11.53% | 0.70% | 1.13% | 4.68% |
| Hobbies & Leisure | 87.01% | 99.60% | 98.08% | 94.75% | 12.99% | 0.40% | 1.92% | 5.25% |
| Home & Garden | 96.39% | 100.00% | 98.95% | 97.92% | 3.61% | 0.00% | 1.05% | 2.08% |
| Internet & Telecom | 82.88% | 98.49% | 98.08% | 92.45% | 17.12% | 1.51% | 1.92% | 7.55% |
| Jobs & Education | 96.19% | 99.53% | 99.32% | 97.73% | 3.81% | 0.47% | 0.68% | 2.27% |
| Law & Government | 95.46% | 99.67% | 98.74% | 96.83% | 4.54% | 0.33% | 1.26% | 3.17% |
| News | 89.73% | 99.06% | 99.45% | 95.25% | 10.27% | 0.94% | 0.55% | 4.75% |
| Online Communities | 72.91% | 97.23% | 97.12% | 85.48% | 27.09% | 2.77% | 2.88% | 14.52% |
| People & Society | 87.52% | 99.42% | 97.41% | 91.92% | 12.48% | 0.58% | 2.59% | 8.08% |
| Pets & Animals | 96.96% | 99.58% | 99.10% | 98.79% | 3.04% | 0.42% | 0.90% | 1.21% |
| Real Estate | 92.04% | 99.40% | 99.38% | 97.60% | 7.96% | 0.60% | 0.62% | 2.40% |
| Reference | 78.24% | 98.74% | 91.38% | 82.14% | 21.76% | 1.26% | 8.62% | 17.86% |
| Science | 84.52% | 99.43% | 99.45% | 96.31% | 15.48% | 0.57% | 0.55% | 3.69% |
| Shopping | 87.30% | 99.38% | 99.53% | 94.84% | 12.70% | 0.62% | 0.47% | 5.16% |
| Sports | 88.88% | 98.31% | 98.14% | 94.55% | 11.12% | 1.69% | 1.86% | 5.45% |
| Travel | 88.89% | 98.72% | 97.88% | 95.37% | 11.11% | 1.28% | 2.12% | 4.63% |
| Total | 89.38% | 99.17% | 99.04% | 95.42% | 10.62% | 0.83% | 0.96% | 4.58% |