Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  November 25, 2020

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 86.04% 99.09% 96.34% 92.28% 13.96% 0.91% 3.66% 7.72%
Central & Eastern Europe 72.40% 97.31% 97.65% 87.56% 27.60% 2.69% 2.35% 12.44%
Latin America 78.11% 96.68% 97.93% 87.63% 21.89% 3.32% 2.07% 12.37%
Middle East & Africa 86.22% 96.50% 95.29% 92.76% 13.78% 3.50% 4.71% 7.24%
North America 88.62% 98.93% 99.22% 95.83% 11.38% 1.07% 0.78% 4.17%
Western Europe 81.62% 95.03% 99.02% 93.17% 18.38% 4.97% 0.98% 6.83%
Total 83.39% 96.53% 98.41% 93.25% 16.61% 3.47% 1.59% 6.75%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 87.67% 98.28% 90.72% 89.93% 12.33% 1.72% 9.28% 10.07%
Arts & Entertainment 78.53% 93.61% 93.60% 84.41% 21.47% 6.39% 6.40% 15.59%
Autos & Vehicles 83.78% 98.80% 98.75% 93.95% 16.22% 1.20% 1.25% 6.05%
Beauty & Fitness 84.53% 99.75% 99.33% 96.38% 15.47% 0.25% 0.67% 3.62%
Books & Literature 85.67% 98.28% 97.65% 93.12% 14.33% 1.72% 2.35% 6.88%
Business & Industrial 92.25% 99.51% 99.52% 97.22% 7.75% 0.49% 0.48% 2.78%
Computers & Electronics 86.05% 98.21% 96.89% 89.80% 13.95% 1.79% 3.11% 10.20%
Finance 82.91% 98.08% 96.63% 90.75% 17.09% 1.92% 3.37% 9.25%
Food & Drink 87.56% 99.38% 99.36% 97.18% 12.44% 0.62% 0.64% 2.82%
Games 70.38% 97.68% 97.74% 84.21% 29.62% 2.32% 2.26% 15.79%
Health 89.43% 99.40% 99.00% 95.51% 10.57% 0.60% 1.00% 4.49%
Hobbies & Leisure 97.34% 99.84% 99.16% 98.01% 2.66% 0.16% 0.84% 1.99%
Home & Garden 81.97% 99.33% 98.53% 89.56% 18.03% 0.67% 1.47% 10.44%
Internet & Telecom 76.93% 96.41% 97.08% 89.35% 23.07% 3.59% 2.92% 10.65%
Jobs & Education 87.26% 98.88% 98.45% 92.95% 12.74% 1.12% 1.55% 7.05%
Law & Government 90.10% 99.29% 98.50% 93.58% 9.90% 0.71% 1.50% 6.42%
News 84.74% 95.73% 99.30% 95.11% 15.26% 4.27% 0.70% 4.89%
Online Communities 63.11% 97.30% 94.64% 76.41% 36.89% 2.70% 5.36% 23.59%
People & Society 87.70% 99.38% 97.23% 91.48% 12.30% 0.62% 2.77% 8.52%
Pets & Animals 97.21% 99.56% 99.02% 98.79% 2.79% 0.44% 0.98% 1.21%
Real Estate 89.94% 99.20% 99.27% 96.24% 10.06% 0.80% 0.73% 3.76%
Reference 82.48% 99.22% 95.77% 87.43% 17.52% 0.78% 4.23% 12.57%
Science 83.65% 98.08% 96.96% 88.22% 16.35% 1.92% 3.04% 11.78%
Shopping 70.10% 98.43% 97.19% 87.18% 29.90% 1.57% 2.81% 12.82%
Sports 82.65% 96.21% 97.50% 94.15% 17.35% 3.79% 2.50% 5.85%
Travel 92.72% 99.59% 96.23% 95.52% 7.28% 0.41% 3.77% 4.48%
Total 83.39% 96.53% 98.41% 93.25% 16.61% 3.47% 1.59% 6.75%