Worldwide adblock usage broken down by device type for region & website category.
Report last updated: July 27, 2024
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 86.70% | 99.07% | 93.78% | 89.91% | 13.30% | 0.93% | 6.22% | 10.09% |
| Central & Eastern Europe | 64.39% | 89.15% | 95.86% | 83.82% | 35.61% | 10.85% | 4.14% | 16.18% |
| Latin America | 89.29% | 98.59% | 97.80% | 93.06% | 10.71% | 1.41% | 2.20% | 6.94% |
| Middle East & Africa | 86.64% | 97.26% | 96.80% | 93.32% | 13.36% | 2.74% | 3.20% | 6.68% |
| North America | 93.10% | 99.24% | 98.95% | 97.26% | 6.90% | 0.76% | 1.05% | 2.74% |
| Western Europe | 86.35% | 98.03% | 96.90% | 92.41% | 13.65% | 1.97% | 3.10% | 7.59% |
| Total | 86.82% | 98.17% | 97.54% | 93.42% | 13.18% | 1.83% | 2.46% | 6.58% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 84.09% | 95.85% | 96.88% | 94.82% | 15.91% | 4.15% | 3.12% | 5.18% |
| Arts & Entertainment | 85.49% | 98.29% | 86.19% | 86.17% | 14.51% | 1.71% | 13.81% | 13.83% |
| Autos & Vehicles | 80.69% | 94.20% | 95.18% | 87.04% | 19.31% | 5.80% | 4.82% | 12.96% |
| Beauty & Fitness | 99.26% | 100.00% | 99.86% | 99.64% | 0.74% | 0.00% | 0.14% | 0.36% |
| Books & Literature | 85.65% | 98.54% | 95.01% | 90.68% | 14.35% | 1.46% | 4.99% | 9.32% |
| Business & Industrial | 81.44% | 94.38% | 95.63% | 87.52% | 18.56% | 5.62% | 4.37% | 12.48% |
| Computers & Electronics | 73.89% | 95.07% | 92.97% | 79.82% | 26.11% | 4.93% | 7.03% | 20.18% |
| Finance | 90.20% | 98.41% | 96.54% | 93.09% | 9.80% | 1.59% | 3.46% | 6.91% |
| Food & Drink | 83.78% | 95.01% | 97.34% | 90.93% | 16.22% | 4.99% | 2.66% | 9.07% |
| Games | 97.70% | 99.69% | 99.61% | 98.75% | 2.30% | 0.31% | 0.39% | 1.25% |
| Health | 85.52% | 95.46% | 95.17% | 89.21% | 14.48% | 4.54% | 4.83% | 10.79% |
| Hobbies & Leisure | 95.81% | 96.21% | 89.93% | 94.29% | 4.19% | 3.79% | 10.07% | 5.71% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 89.68% | 93.70% | 95.40% | 93.09% | 10.32% | 6.30% | 4.60% | 6.91% |
| Jobs & Education | 86.07% | 97.43% | 96.88% | 91.63% | 13.93% | 2.57% | 3.12% | 8.37% |
| Law & Government | 97.60% | 99.72% | 99.16% | 98.34% | 2.40% | 0.28% | 0.84% | 1.66% |
| News | 93.19% | 99.47% | 98.93% | 97.53% | 6.81% | 0.53% | 1.07% | 2.47% |
| Online Communities | 87.07% | 100.00% | 97.99% | 92.85% | 12.93% | 0.00% | 2.01% | 7.15% |
| People & Society | 84.87% | 100.00% | 99.66% | 96.03% | 15.13% | 0.00% | 0.34% | 3.97% |
| Pets & Animals | 95.82% | 100.00% | 97.93% | 97.24% | 4.18% | 0.00% | 2.07% | 2.76% |
| Real Estate | 90.97% | 98.15% | 97.65% | 96.03% | 9.03% | 1.85% | 2.35% | 3.97% |
| Reference | 84.70% | 99.55% | 98.70% | 94.76% | 15.30% | 0.45% | 1.30% | 5.24% |
| Science | 81.91% | 94.17% | 95.25% | 87.29% | 18.09% | 5.83% | 4.75% | 12.71% |
| Shopping | 91.73% | 99.48% | 99.39% | 96.59% | 8.27% | 0.52% | 0.61% | 3.41% |
| Sports | 88.77% | 99.58% | 98.04% | 95.25% | 11.23% | 0.42% | 1.96% | 4.75% |
| Travel | 94.71% | 99.13% | 98.12% | 96.92% | 5.29% | 0.87% | 1.88% | 3.08% |
| Total | 86.82% | 98.17% | 97.54% | 93.42% | 13.18% | 1.83% | 2.46% | 6.58% |