Worldwide adblock usage broken down by device type for region & website category.
Report last updated: May 18, 2021
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 87.73% | 99.19% | 97.51% | 93.52% | 12.27% | 0.81% | 2.49% | 6.48% |
| Central & Eastern Europe | 77.26% | 97.59% | 98.30% | 91.01% | 22.74% | 2.41% | 1.70% | 8.99% |
| Latin America | 80.88% | 97.79% | 98.21% | 88.92% | 19.12% | 2.21% | 1.79% | 11.08% |
| Middle East & Africa | 87.33% | 94.94% | 95.11% | 92.93% | 12.67% | 5.06% | 4.89% | 7.07% |
| North America | 90.27% | 99.25% | 99.36% | 96.53% | 9.73% | 0.75% | 0.64% | 3.47% |
| Western Europe | 83.78% | 95.13% | 99.24% | 93.77% | 16.22% | 4.87% | 0.76% | 6.23% |
| Total | 85.74% | 96.83% | 98.82% | 94.29% | 14.26% | 3.17% | 1.18% | 5.71% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 94.71% | 96.66% | 89.76% | 92.68% | 5.29% | 3.34% | 10.24% | 7.32% |
| Arts & Entertainment | 85.68% | 98.89% | 96.93% | 90.53% | 14.32% | 1.11% | 3.07% | 9.47% |
| Autos & Vehicles | 83.77% | 99.56% | 99.42% | 94.70% | 16.23% | 0.44% | 0.58% | 5.30% |
| Beauty & Fitness | 84.61% | 99.75% | 99.36% | 96.42% | 15.39% | 0.25% | 0.64% | 3.58% |
| Books & Literature | 85.95% | 97.60% | 97.01% | 92.96% | 14.05% | 2.40% | 2.99% | 7.04% |
| Business & Industrial | 92.81% | 99.55% | 99.62% | 97.61% | 7.19% | 0.45% | 0.38% | 2.39% |
| Computers & Electronics | 87.56% | 98.36% | 97.53% | 90.95% | 12.44% | 1.64% | 2.47% | 9.05% |
| Finance | 85.01% | 98.16% | 96.98% | 91.79% | 14.99% | 1.84% | 3.02% | 8.21% |
| Food & Drink | 88.34% | 99.51% | 99.37% | 97.24% | 11.66% | 0.49% | 0.63% | 2.76% |
| Games | 80.27% | 98.17% | 98.29% | 89.54% | 19.73% | 1.83% | 1.71% | 10.46% |
| Health | 88.49% | 99.32% | 98.99% | 95.35% | 11.51% | 0.68% | 1.01% | 4.65% |
| Hobbies & Leisure | 84.35% | 98.34% | 89.37% | 86.94% | 15.65% | 1.66% | 10.63% | 13.06% |
| Home & Garden | 93.12% | 100.00% | 95.92% | 94.79% | 6.88% | 0.00% | 4.08% | 5.21% |
| Internet & Telecom | 77.84% | 97.41% | 97.28% | 90.44% | 22.16% | 2.59% | 2.72% | 9.56% |
| Jobs & Education | 88.96% | 99.41% | 98.76% | 93.61% | 11.04% | 0.59% | 1.24% | 6.39% |
| Law & Government | 95.55% | 99.38% | 96.07% | 95.98% | 4.45% | 0.62% | 3.93% | 4.02% |
| News | 85.45% | 95.83% | 99.32% | 94.91% | 14.55% | 4.17% | 0.68% | 5.09% |
| Online Communities | 54.21% | 87.22% | 87.16% | 62.31% | 45.79% | 12.78% | 12.84% | 37.69% |
| People & Society | 86.23% | 98.90% | 97.32% | 90.82% | 13.77% | 1.10% | 2.68% | 9.18% |
| Pets & Animals | 97.10% | 99.56% | 98.96% | 98.72% | 2.90% | 0.44% | 1.04% | 1.28% |
| Real Estate | 90.96% | 99.28% | 99.29% | 96.93% | 9.04% | 0.72% | 0.71% | 3.07% |
| Reference | 78.93% | 99.09% | 94.72% | 84.77% | 21.07% | 0.91% | 5.28% | 15.23% |
| Science | 84.35% | 99.12% | 99.32% | 95.36% | 15.65% | 0.88% | 0.68% | 4.64% |
| Shopping | 82.71% | 99.14% | 98.90% | 92.54% | 17.29% | 0.86% | 1.10% | 7.46% |
| Sports | 82.69% | 96.14% | 99.14% | 94.84% | 17.31% | 3.86% | 0.86% | 5.16% |
| Travel | 88.95% | 99.49% | 98.41% | 95.92% | 11.05% | 0.51% | 1.59% | 4.08% |
| Total | 85.74% | 96.83% | 98.82% | 94.29% | 14.26% | 3.17% | 1.18% | 5.71% |