Worldwide adblock usage broken down by device type for region & website category.
Report last updated: December 10, 2019
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 81.87% | 98.71% | 94.82% | 89.40% | 18.13% | 1.29% | 5.18% | 10.60% |
| Central & Eastern Europe | 73.51% | 97.78% | 97.61% | 85.06% | 26.49% | 2.22% | 2.39% | 14.94% |
| Latin America | 78.71% | 97.45% | 97.17% | 87.98% | 21.29% | 2.55% | 2.83% | 12.02% |
| Middle East & Africa | 85.71% | 96.39% | 94.70% | 91.71% | 14.29% | 3.61% | 5.30% | 8.29% |
| North America | 86.39% | 98.92% | 99.24% | 94.17% | 13.61% | 1.08% | 0.76% | 5.83% |
| Western Europe | 80.35% | 96.45% | 98.79% | 91.77% | 19.65% | 3.55% | 1.21% | 8.23% |
| Total | 81.38% | 97.12% | 98.09% | 91.42% | 18.62% | 2.88% | 1.91% | 8.58% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 86.66% | 97.59% | 88.87% | 88.44% | 13.34% | 2.41% | 11.13% | 11.56% |
| Arts & Entertainment | 79.22% | 90.51% | 94.30% | 86.86% | 20.78% | 9.49% | 5.70% | 13.14% |
| Autos & Vehicles | 80.95% | 98.40% | 98.71% | 90.35% | 19.05% | 1.60% | 1.29% | 9.65% |
| Beauty & Fitness | 89.11% | 99.30% | 97.99% | 96.03% | 10.89% | 0.70% | 2.01% | 3.97% |
| Books & Literature | 84.80% | 98.90% | 98.39% | 93.13% | 15.20% | 1.10% | 1.61% | 6.87% |
| Business & Industrial | 85.32% | 99.09% | 98.05% | 90.07% | 14.68% | 0.91% | 1.95% | 9.93% |
| Computers & Electronics | 74.37% | 97.88% | 95.07% | 79.45% | 25.63% | 2.12% | 4.93% | 20.55% |
| Finance | 79.81% | 98.00% | 96.49% | 88.54% | 20.19% | 2.00% | 3.51% | 11.46% |
| Food & Drink | 89.14% | 99.28% | 99.30% | 94.83% | 10.86% | 0.72% | 0.70% | 5.17% |
| Games | 74.95% | 97.99% | 97.22% | 80.85% | 25.05% | 2.01% | 2.78% | 19.15% |
| Health | 90.95% | 99.34% | 99.12% | 95.70% | 9.05% | 0.66% | 0.88% | 4.30% |
| Hobbies & Leisure | 87.47% | 99.11% | 99.38% | 95.44% | 12.53% | 0.89% | 0.62% | 4.56% |
| Home & Garden | 81.89% | 99.01% | 98.12% | 88.30% | 18.11% | 0.99% | 1.88% | 11.70% |
| Internet & Telecom | 73.74% | 95.61% | 95.99% | 85.63% | 26.26% | 4.39% | 4.01% | 14.37% |
| Jobs & Education | 79.54% | 99.05% | 98.32% | 87.44% | 20.46% | 0.95% | 1.68% | 12.56% |
| Law & Government | 93.35% | 99.24% | 99.08% | 96.95% | 6.65% | 0.76% | 0.92% | 3.05% |
| News | 83.21% | 96.69% | 99.01% | 93.91% | 16.79% | 3.31% | 0.99% | 6.09% |
| Online Communities | 70.40% | 94.85% | 96.21% | 80.64% | 29.60% | 5.15% | 3.79% | 19.36% |
| People & Society | 83.92% | 98.91% | 98.62% | 94.13% | 16.08% | 1.09% | 1.38% | 5.87% |
| Pets & Animals | 88.23% | 99.16% | 97.40% | 95.76% | 11.77% | 0.84% | 2.60% | 4.24% |
| Real Estate | 87.13% | 99.22% | 99.55% | 93.71% | 12.87% | 0.78% | 0.45% | 6.29% |
| Reference | 84.43% | 99.21% | 96.60% | 89.42% | 15.57% | 0.79% | 3.40% | 10.58% |
| Science | 86.82% | 97.84% | 96.88% | 88.95% | 13.18% | 2.16% | 3.12% | 11.05% |
| Shopping | 61.15% | 97.89% | 96.27% | 82.83% | 38.85% | 2.11% | 3.73% | 17.17% |
| Sports | 85.01% | 96.81% | 96.70% | 93.95% | 14.99% | 3.19% | 3.30% | 6.05% |
| Travel | 90.65% | 99.25% | 99.50% | 97.57% | 9.35% | 0.75% | 0.50% | 2.43% |
| Total | 81.38% | 97.13% | 98.09% | 91.42% | 18.62% | 2.87% | 1.91% | 8.58% |