Worldwide adblock usage broken down by device type for region & website category.
Report last updated: November 25, 2020
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 86.04% | 99.09% | 96.34% | 92.28% | 13.96% | 0.91% | 3.66% | 7.72% |
| Central & Eastern Europe | 72.40% | 97.31% | 97.65% | 87.56% | 27.60% | 2.69% | 2.35% | 12.44% |
| Latin America | 78.11% | 96.68% | 97.93% | 87.63% | 21.89% | 3.32% | 2.07% | 12.37% |
| Middle East & Africa | 86.22% | 96.50% | 95.29% | 92.76% | 13.78% | 3.50% | 4.71% | 7.24% |
| North America | 88.62% | 98.93% | 99.22% | 95.83% | 11.38% | 1.07% | 0.78% | 4.17% |
| Western Europe | 81.62% | 95.03% | 99.02% | 93.17% | 18.38% | 4.97% | 0.98% | 6.83% |
| Total | 83.39% | 96.53% | 98.41% | 93.25% | 16.61% | 3.47% | 1.59% | 6.75% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 87.67% | 98.28% | 90.72% | 89.93% | 12.33% | 1.72% | 9.28% | 10.07% |
| Arts & Entertainment | 78.53% | 93.61% | 93.60% | 84.41% | 21.47% | 6.39% | 6.40% | 15.59% |
| Autos & Vehicles | 83.78% | 98.80% | 98.75% | 93.95% | 16.22% | 1.20% | 1.25% | 6.05% |
| Beauty & Fitness | 84.53% | 99.75% | 99.33% | 96.38% | 15.47% | 0.25% | 0.67% | 3.62% |
| Books & Literature | 85.67% | 98.28% | 97.65% | 93.12% | 14.33% | 1.72% | 2.35% | 6.88% |
| Business & Industrial | 92.25% | 99.51% | 99.52% | 97.22% | 7.75% | 0.49% | 0.48% | 2.78% |
| Computers & Electronics | 86.05% | 98.21% | 96.89% | 89.80% | 13.95% | 1.79% | 3.11% | 10.20% |
| Finance | 82.91% | 98.08% | 96.63% | 90.75% | 17.09% | 1.92% | 3.37% | 9.25% |
| Food & Drink | 87.56% | 99.38% | 99.36% | 97.18% | 12.44% | 0.62% | 0.64% | 2.82% |
| Games | 70.38% | 97.68% | 97.74% | 84.21% | 29.62% | 2.32% | 2.26% | 15.79% |
| Health | 89.43% | 99.40% | 99.00% | 95.51% | 10.57% | 0.60% | 1.00% | 4.49% |
| Hobbies & Leisure | 97.34% | 99.84% | 99.16% | 98.01% | 2.66% | 0.16% | 0.84% | 1.99% |
| Home & Garden | 81.97% | 99.33% | 98.53% | 89.56% | 18.03% | 0.67% | 1.47% | 10.44% |
| Internet & Telecom | 76.93% | 96.41% | 97.08% | 89.35% | 23.07% | 3.59% | 2.92% | 10.65% |
| Jobs & Education | 87.26% | 98.88% | 98.45% | 92.95% | 12.74% | 1.12% | 1.55% | 7.05% |
| Law & Government | 90.10% | 99.29% | 98.50% | 93.58% | 9.90% | 0.71% | 1.50% | 6.42% |
| News | 84.74% | 95.73% | 99.30% | 95.11% | 15.26% | 4.27% | 0.70% | 4.89% |
| Online Communities | 63.11% | 97.30% | 94.64% | 76.41% | 36.89% | 2.70% | 5.36% | 23.59% |
| People & Society | 87.70% | 99.38% | 97.23% | 91.48% | 12.30% | 0.62% | 2.77% | 8.52% |
| Pets & Animals | 97.21% | 99.56% | 99.02% | 98.79% | 2.79% | 0.44% | 0.98% | 1.21% |
| Real Estate | 89.94% | 99.20% | 99.27% | 96.24% | 10.06% | 0.80% | 0.73% | 3.76% |
| Reference | 82.48% | 99.22% | 95.77% | 87.43% | 17.52% | 0.78% | 4.23% | 12.57% |
| Science | 83.65% | 98.08% | 96.96% | 88.22% | 16.35% | 1.92% | 3.04% | 11.78% |
| Shopping | 70.10% | 98.43% | 97.19% | 87.18% | 29.90% | 1.57% | 2.81% | 12.82% |
| Sports | 82.65% | 96.21% | 97.50% | 94.15% | 17.35% | 3.79% | 2.50% | 5.85% |
| Travel | 92.72% | 99.59% | 96.23% | 95.52% | 7.28% | 0.41% | 3.77% | 4.48% |
| Total | 83.39% | 96.53% | 98.41% | 93.25% | 16.61% | 3.47% | 1.59% | 6.75% |