Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  February 23, 2020

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 83.27% 98.91% 95.53% 90.41% 16.73% 1.09% 4.47% 9.59%
Central & Eastern Europe 72.89% 97.74% 97.54% 85.59% 27.11% 2.26% 2.46% 14.41%
Latin America 77.99% 97.21% 97.14% 87.73% 22.01% 2.79% 2.86% 12.27%
Middle East & Africa 85.43% 96.57% 94.72% 91.74% 14.57% 3.43% 5.28% 8.26%
North America 86.31% 98.88% 99.21% 94.21% 13.69% 1.12% 0.79% 5.79%
Western Europe 80.75% 96.47% 98.82% 92.09% 19.25% 3.53% 1.18% 7.91%
Total 81.67% 97.16% 98.14% 91.73% 18.33% 2.84% 1.86% 8.27%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 86.65% 97.59% 88.87% 88.44% 13.35% 2.41% 11.13% 11.56%
Arts & Entertainment 79.76% 94.57% 94.69% 86.53% 20.24% 5.43% 5.31% 13.47%
Autos & Vehicles 80.95% 98.40% 98.71% 90.35% 19.05% 1.60% 1.29% 9.65%
Beauty & Fitness 89.88% 99.31% 97.92% 96.18% 10.12% 0.69% 2.08% 3.82%
Books & Literature 84.26% 98.77% 98.18% 92.82% 15.74% 1.23% 1.82% 7.18%
Business & Industrial 85.13% 99.09% 98.07% 90.27% 14.87% 0.91% 1.93% 9.73%
Computers & Electronics 74.95% 98.00% 95.13% 79.96% 25.05% 2.00% 4.87% 20.04%
Finance 80.43% 98.09% 96.50% 89.07% 19.57% 1.91% 3.50% 10.93%
Food & Drink 88.80% 99.29% 99.31% 95.06% 11.20% 0.71% 0.69% 4.94%
Games 73.84% 97.98% 97.11% 80.43% 26.16% 2.02% 2.89% 19.57%
Health 90.84% 99.33% 99.06% 95.83% 9.16% 0.67% 0.94% 4.17%
Hobbies & Leisure 87.52% 99.11% 99.38% 95.44% 12.48% 0.89% 0.62% 4.56%
Home & Garden 81.81% 99.03% 98.17% 88.33% 18.19% 0.97% 1.83% 11.67%
Internet & Telecom 74.64% 96.08% 96.23% 87.08% 25.36% 3.92% 3.77% 12.92%
Jobs & Education 76.09% 98.62% 98.03% 85.53% 23.91% 1.38% 1.97% 14.47%
Law & Government 92.17% 99.30% 99.05% 96.73% 7.83% 0.70% 0.95% 3.27%
News 83.56% 96.77% 99.05% 94.12% 16.44% 3.23% 0.95% 5.88%
Online Communities 71.46% 95.57% 95.60% 81.26% 28.54% 4.43% 4.40% 18.74%
People & Society 83.06% 98.90% 98.74% 94.01% 16.94% 1.10% 1.26% 5.99%
Pets & Animals 87.15% 98.94% 96.63% 94.97% 12.85% 1.06% 3.37% 5.03%
Real Estate 87.52% 99.22% 99.56% 93.94% 12.48% 0.78% 0.44% 6.06%
Reference 84.32% 99.26% 96.82% 89.39% 15.68% 0.74% 3.18% 10.61%
Science 86.76% 97.90% 96.89% 88.99% 13.24% 2.10% 3.11% 11.01%
Shopping 61.19% 97.89% 96.12% 82.47% 38.81% 2.11% 3.88% 17.53%
Sports 84.97% 96.79% 96.70% 93.92% 15.03% 3.21% 3.30% 6.08%
Travel 91.16% 99.34% 99.32% 97.33% 8.84% 0.66% 0.68% 2.67%
Total 81.67% 97.16% 98.14% 91.73% 18.33% 2.84% 1.86% 8.27%