Worldwide adblock usage broken down by device type for region & website category.
Report last updated: July 18, 2025
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 89.22% | 95.59% | 84.50% | 87.15% | 10.78% | 4.41% | 15.50% | 12.85% |
| Central & Eastern Europe | 54.46% | 84.79% | 92.07% | 76.75% | 45.54% | 15.21% | 7.93% | 23.25% |
| Latin America | 82.69% | 94.84% | 92.89% | 88.53% | 17.31% | 5.16% | 7.11% | 11.47% |
| Middle East & Africa | 85.51% | 96.03% | 95.42% | 92.04% | 14.49% | 3.97% | 4.58% | 7.96% |
| North America | 92.26% | 99.23% | 82.02% | 84.40% | 7.74% | 0.77% | 17.98% | 15.60% |
| Western Europe | 83.89% | 97.51% | 95.35% | 90.53% | 16.11% | 2.49% | 4.65% | 9.47% |
| Total | 84.11% | 97.69% | 89.40% | 87.67% | 15.89% | 2.31% | 10.60% | 12.33% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 61.75% | 92.89% | 93.82% | 84.43% | 38.25% | 7.11% | 6.18% | 15.57% |
| Arts & Entertainment | 89.49% | 97.03% | 89.35% | 89.90% | 10.51% | 2.97% | 10.65% | 10.10% |
| Autos & Vehicles | 81.57% | 95.02% | 76.50% | 79.35% | 18.43% | 4.98% | 23.50% | 20.65% |
| Beauty & Fitness | 98.12% | 100.00% | 99.86% | 99.27% | 1.88% | 0.00% | 0.14% | 0.73% |
| Books & Literature | 88.02% | 97.67% | 95.13% | 91.68% | 11.98% | 2.33% | 4.87% | 8.32% |
| Business & Industrial | 82.07% | 95.12% | 66.82% | 74.60% | 17.93% | 4.88% | 33.18% | 25.40% |
| Computers & Electronics | 75.87% | 94.49% | 80.74% | 77.55% | 24.13% | 5.51% | 19.26% | 22.45% |
| Finance | 84.36% | 96.94% | 95.51% | 90.46% | 15.64% | 3.06% | 4.49% | 9.54% |
| Food & Drink | 84.35% | 95.19% | 65.43% | 73.43% | 15.65% | 4.81% | 34.57% | 26.57% |
| Games | 93.88% | 99.13% | 99.00% | 96.81% | 6.12% | 0.87% | 1.00% | 3.19% |
| Health | 85.49% | 96.08% | 72.08% | 79.81% | 14.51% | 3.92% | 27.93% | 20.19% |
| Hobbies & Leisure | 95.24% | 100.00% | 85.14% | 88.86% | 4.76% | 0.00% | 14.86% | 11.14% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 86.45% | 81.50% | 90.21% | 88.70% | 13.55% | 18.50% | 9.79% | 11.30% |
| Jobs & Education | 81.46% | 96.65% | 87.43% | 84.81% | 18.54% | 3.35% | 12.57% | 15.19% |
| Law & Government | 99.39% | 99.68% | 99.21% | 99.30% | 0.61% | 0.32% | 0.79% | 0.70% |
| News | 91.97% | 99.54% | 98.92% | 97.93% | 8.03% | 0.46% | 1.08% | 2.07% |
| Online Communities | 84.91% | 85.42% | 78.13% | 81.11% | 15.09% | 14.58% | 21.87% | 18.89% |
| People & Society | 81.59% | 100.00% | 98.78% | 95.55% | 18.41% | 0.00% | 1.22% | 4.45% |
| Pets & Animals | 95.62% | 100.00% | 98.51% | 97.59% | 4.38% | 0.00% | 1.49% | 2.41% |
| Real Estate | 88.69% | 95.50% | 93.56% | 92.32% | 11.31% | 4.50% | 6.44% | 7.68% |
| Reference | 83.28% | 99.68% | 98.63% | 94.17% | 16.72% | 0.32% | 1.37% | 5.83% |
| Science | 82.96% | 95.15% | 64.00% | 74.07% | 17.04% | 4.85% | 36.00% | 25.93% |
| Shopping | 91.38% | 99.19% | 98.96% | 95.93% | 8.62% | 0.81% | 1.04% | 4.07% |
| Sports | 86.90% | 99.70% | 98.21% | 94.89% | 13.10% | 0.30% | 1.79% | 5.11% |
| Travel | 94.00% | 99.86% | 99.78% | 99.52% | 6.00% | 0.14% | 0.22% | 0.48% |
| Total | 84.11% | 97.69% | 89.40% | 87.67% | 15.89% | 2.31% | 10.60% | 12.33% |