Worldwide adblock usage broken down by device type for region & website category.
Report last updated: September 28, 2020
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 85.62% | 99.05% | 95.99% | 92.00% | 14.38% | 0.95% | 4.01% | 8.00% |
| Central & Eastern Europe | 73.00% | 97.42% | 97.60% | 87.31% | 27.00% | 2.58% | 2.40% | 12.69% |
| Latin America | 77.32% | 96.64% | 97.81% | 86.90% | 22.68% | 3.36% | 2.19% | 13.10% |
| Middle East & Africa | 86.32% | 96.47% | 95.24% | 92.70% | 13.68% | 3.53% | 4.76% | 7.30% |
| North America | 88.29% | 98.91% | 99.22% | 95.60% | 11.71% | 1.09% | 0.78% | 4.40% |
| Western Europe | 81.36% | 95.08% | 99.01% | 93.14% | 18.64% | 4.92% | 0.99% | 6.86% |
| Total | 83.12% | 96.54% | 98.31% | 93.04% | 16.88% | 3.46% | 1.69% | 6.96% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 87.68% | 98.21% | 90.47% | 89.79% | 12.32% | 1.79% | 9.53% | 10.21% |
| Arts & Entertainment | 78.59% | 93.66% | 93.96% | 84.92% | 21.41% | 6.34% | 6.04% | 15.08% |
| Autos & Vehicles | 80.61% | 98.38% | 98.70% | 90.19% | 19.39% | 1.62% | 1.30% | 9.81% |
| Beauty & Fitness | 84.51% | 99.75% | 99.33% | 96.38% | 15.49% | 0.25% | 0.67% | 3.62% |
| Books & Literature | 85.48% | 98.44% | 97.94% | 93.19% | 14.52% | 1.56% | 2.06% | 6.81% |
| Business & Industrial | 91.95% | 99.48% | 99.44% | 96.99% | 8.05% | 0.52% | 0.56% | 3.01% |
| Computers & Electronics | 84.55% | 97.87% | 95.60% | 88.45% | 15.45% | 2.13% | 4.40% | 11.55% |
| Finance | 82.51% | 98.12% | 96.68% | 90.53% | 17.49% | 1.88% | 3.32% | 9.47% |
| Food & Drink | 87.32% | 99.35% | 99.39% | 96.92% | 12.68% | 0.65% | 0.61% | 3.08% |
| Games | 70.32% | 97.96% | 97.69% | 82.67% | 29.68% | 2.04% | 2.31% | 17.33% |
| Health | 89.46% | 99.40% | 99.00% | 95.51% | 10.54% | 0.60% | 1.00% | 4.49% |
| Hobbies & Leisure | 97.33% | 99.84% | 99.13% | 98.00% | 2.67% | 0.16% | 0.87% | 2.00% |
| Home & Garden | 81.70% | 99.13% | 98.42% | 88.59% | 18.30% | 0.87% | 1.58% | 11.41% |
| Internet & Telecom | 76.99% | 96.59% | 96.99% | 89.24% | 23.01% | 3.41% | 3.01% | 10.76% |
| Jobs & Education | 87.47% | 98.88% | 98.46% | 92.74% | 12.53% | 1.12% | 1.54% | 7.26% |
| Law & Government | 90.10% | 99.29% | 98.50% | 93.58% | 9.90% | 0.71% | 1.50% | 6.42% |
| News | 84.69% | 95.76% | 99.30% | 95.22% | 15.31% | 4.24% | 0.70% | 4.78% |
| Online Communities | 67.49% | 98.19% | 96.22% | 80.98% | 32.51% | 1.81% | 3.78% | 19.02% |
| People & Society | 88.07% | 99.35% | 96.60% | 91.16% | 11.93% | 0.65% | 3.40% | 8.84% |
| Pets & Animals | 97.26% | 99.56% | 99.06% | 98.83% | 2.74% | 0.44% | 0.94% | 1.17% |
| Real Estate | 89.64% | 99.20% | 99.28% | 95.86% | 10.36% | 0.80% | 0.72% | 4.14% |
| Reference | 84.67% | 99.31% | 96.47% | 89.12% | 15.33% | 0.69% | 3.53% | 10.88% |
| Science | 83.67% | 98.07% | 96.87% | 88.15% | 16.33% | 1.93% | 3.13% | 11.85% |
| Shopping | 68.33% | 98.33% | 96.98% | 86.40% | 31.67% | 1.67% | 3.02% | 13.60% |
| Sports | 82.48% | 96.22% | 96.38% | 93.56% | 17.52% | 3.78% | 3.62% | 6.44% |
| Travel | 90.51% | 99.57% | 96.42% | 95.01% | 9.49% | 0.43% | 3.58% | 4.99% |
| Total | 83.12% | 96.54% | 98.31% | 93.04% | 16.88% | 3.46% | 1.69% | 6.96% |