Worldwide adblock usage broken down by device type for region & website category.
Report last updated: April 18, 2026
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 81.07% | 94.64% | 86.36% | 83.40% | 18.93% | 5.36% | 13.64% | 16.60% |
| Central & Eastern Europe | 49.03% | 84.44% | 90.53% | 73.32% | 50.97% | 15.56% | 9.47% | 26.68% |
| Latin America | 94.31% | 93.67% | 95.41% | 94.66% | 5.69% | 6.33% | 4.59% | 5.34% |
| Middle East & Africa | 83.76% | 96.14% | 96.48% | 93.07% | 16.24% | 3.86% | 3.52% | 6.93% |
| North America | 89.92% | 99.16% | 81.40% | 83.30% | 10.08% | 0.84% | 18.60% | 16.71% |
| Western Europe | 85.39% | 97.99% | 96.84% | 93.30% | 14.61% | 2.01% | 3.16% | 6.70% |
| Total | 84.26% | 97.98% | 91.59% | 89.58% | 15.74% | 2.02% | 8.41% | 10.42% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 65.39% | 92.71% | 92.98% | 84.03% | 34.61% | 7.29% | 7.02% | 15.97% |
| Arts & Entertainment | 90.38% | 97.13% | 97.25% | 93.82% | 9.62% | 2.87% | 2.75% | 6.18% |
| Autos & Vehicles | 85.05% | 97.60% | 91.81% | 89.62% | 14.95% | 2.40% | 8.19% | 10.38% |
| Beauty & Fitness | 98.06% | 100.00% | 99.86% | 99.26% | 1.94% | 0.00% | 0.14% | 0.74% |
| Books & Literature | 89.08% | 96.92% | 95.31% | 92.20% | 10.92% | 3.08% | 4.69% | 7.80% |
| Business & Industrial | 84.05% | 97.40% | 64.13% | 73.66% | 15.95% | 2.60% | 35.87% | 26.34% |
| Computers & Electronics | 78.00% | 95.91% | 78.93% | 78.45% | 22.00% | 4.09% | 21.07% | 21.55% |
| Finance | 84.16% | 96.96% | 95.52% | 90.41% | 15.84% | 3.04% | 4.48% | 9.59% |
| Food & Drink | 87.49% | 98.19% | 95.67% | 94.67% | 12.51% | 1.81% | 4.33% | 5.33% |
| Games | 88.59% | 98.83% | 98.47% | 94.65% | 11.41% | 1.17% | 1.53% | 5.35% |
| Health | 86.87% | 97.31% | 70.48% | 79.56% | 13.13% | 2.69% | 29.53% | 20.45% |
| Internet & Telecom | 83.53% | 78.52% | 86.02% | 84.90% | 16.47% | 21.48% | 13.98% | 15.10% |
| Jobs & Education | 81.32% | 97.27% | 86.45% | 84.31% | 18.68% | 2.73% | 13.55% | 15.69% |
| Law & Government | 99.51% | 100.00% | 99.59% | 99.56% | 0.49% | 0.00% | 0.41% | 0.44% |
| News | 87.90% | 99.55% | 98.88% | 97.29% | 12.10% | 0.45% | 1.12% | 2.71% |
| Online Communities | 78.63% | 50.00% | 61.51% | 67.85% | 21.37% | 50.00% | 38.49% | 32.15% |
| People & Society | 80.39% | 100.00% | 98.35% | 97.46% | 19.61% | 0.00% | 1.65% | 2.54% |
| Real Estate | 81.88% | 93.76% | 91.28% | 88.44% | 18.12% | 6.24% | 8.72% | 11.56% |
| Reference | 82.10% | 99.66% | 98.75% | 94.13% | 17.90% | 0.34% | 1.25% | 5.87% |
| Science | 85.06% | 97.42% | 61.69% | 73.29% | 14.94% | 2.58% | 38.31% | 26.71% |
| Shopping | 88.11% | 99.11% | 98.17% | 93.29% | 11.89% | 0.89% | 1.83% | 6.71% |
| Sports | 86.72% | 98.56% | 98.20% | 95.99% | 13.28% | 1.44% | 1.80% | 4.01% |
| Travel | 95.07% | 99.87% | 99.75% | 99.51% | 4.93% | 0.13% | 0.25% | 0.49% |
| Total | 84.26% | 97.98% | 91.59% | 89.58% | 15.74% | 2.02% | 8.41% | 10.42% |