Global Adblocking Insights

View worldwide adblocker usage broken down by continent and device type.

  Report last updated:  February 16, 2019

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 78.19% 96.84% 93.55% 85.83% 21.81% 3.16% 6.45% 14.17%
Central & Eastern Europe 70.39% 97.97% 97.69% 84.73% 29.61% 2.03% 2.31% 15.27%
Latin America 76.01% 90.34% 98.18% 86.62% 23.99% 9.66% 1.82% 13.38%
Middle East & Africa 82.32% 89.04% 94.90% 90.23% 17.68% 10.96% 5.10% 9.77%
North America 82.31% 93.25% 96.77% 89.07% 17.69% 6.75% 3.23% 10.93%
Western Europe 70.37% 93.65% 96.48% 83.69% 29.63% 6.35% 3.52% 16.31%
Total 75.11% 93.73% 96.31% 86.03% 24.89% 6.27% 3.69% 13.97%