Worldwide adblock usage broken down by device type for region & website category.
Report last updated: May 25, 2022
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.29% | 99.25% | 97.67% | 92.54% | 11.71% | 0.75% | 2.33% | 7.46% |
| Central & Eastern Europe | 83.74% | 98.95% | 99.05% | 94.10% | 16.26% | 1.05% | 0.95% | 5.90% |
| Latin America | 88.95% | 98.90% | 98.55% | 92.89% | 11.05% | 1.10% | 1.45% | 7.11% |
| Middle East & Africa | 90.35% | 98.80% | 98.27% | 95.84% | 9.65% | 1.20% | 1.73% | 4.16% |
| North America | 92.77% | 99.43% | 99.36% | 97.47% | 7.23% | 0.57% | 0.64% | 2.53% |
| Western Europe | 89.98% | 99.10% | 99.51% | 94.58% | 10.02% | 0.90% | 0.49% | 5.42% |
| Total | 90.35% | 99.31% | 99.29% | 95.77% | 9.65% | 0.69% | 0.71% | 4.23% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 97.07% | 88.58% | 85.47% | 93.62% | 2.93% | 11.42% | 14.53% | 6.38% |
| Arts & Entertainment | 87.64% | 99.35% | 99.13% | 94.48% | 12.36% | 0.65% | 0.87% | 5.52% |
| Autos & Vehicles | 79.66% | 98.84% | 98.28% | 91.88% | 20.34% | 1.16% | 1.72% | 8.12% |
| Beauty & Fitness | 96.10% | 100.00% | 100.00% | 96.25% | 3.90% | 0.00% | 0.00% | 3.75% |
| Books & Literature | 83.24% | 95.01% | 93.24% | 88.92% | 16.76% | 4.99% | 6.76% | 11.08% |
| Business & Industrial | 92.92% | 99.56% | 99.64% | 97.67% | 7.08% | 0.44% | 0.36% | 2.33% |
| Computers & Electronics | 73.46% | 97.57% | 93.05% | 80.98% | 26.54% | 2.43% | 6.95% | 19.02% |
| Finance | 94.49% | 98.84% | 98.87% | 96.39% | 5.51% | 1.16% | 1.13% | 3.61% |
| Food & Drink | 84.34% | 99.56% | 99.28% | 97.80% | 15.66% | 0.44% | 0.72% | 2.20% |
| Games | 96.76% | 99.61% | 99.52% | 98.23% | 3.24% | 0.39% | 0.48% | 1.77% |
| Health | 87.61% | 98.44% | 97.19% | 94.64% | 12.39% | 1.56% | 2.81% | 5.36% |
| Hobbies & Leisure | 86.18% | 99.59% | 98.09% | 94.65% | 13.82% | 0.41% | 1.91% | 5.35% |
| Home & Garden | 96.76% | 100.00% | 98.80% | 97.73% | 3.24% | 0.00% | 1.20% | 2.27% |
| Internet & Telecom | 83.70% | 98.99% | 98.78% | 92.87% | 16.30% | 1.01% | 1.22% | 7.13% |
| Jobs & Education | 95.81% | 99.52% | 99.30% | 97.52% | 4.19% | 0.48% | 0.70% | 2.48% |
| Law & Government | 85.48% | 99.59% | 97.68% | 90.49% | 14.52% | 0.41% | 2.32% | 9.51% |
| News | 89.41% | 98.99% | 99.57% | 93.66% | 10.59% | 1.01% | 0.43% | 6.34% |
| Online Communities | 94.12% | 100.00% | 99.64% | 97.72% | 5.88% | 0.00% | 0.36% | 2.28% |
| People & Society | 86.63% | 99.77% | 97.63% | 91.78% | 13.37% | 0.23% | 2.37% | 8.22% |
| Pets & Animals | 94.29% | 96.88% | 96.96% | 96.27% | 5.71% | 3.13% | 3.04% | 3.73% |
| Real Estate | 91.89% | 99.39% | 99.39% | 97.63% | 8.11% | 0.61% | 0.61% | 2.37% |
| Reference | 86.22% | 99.36% | 99.18% | 90.65% | 13.78% | 0.64% | 0.82% | 9.35% |
| Science | 84.36% | 99.42% | 99.45% | 96.34% | 15.64% | 0.58% | 0.55% | 3.66% |
| Shopping | 88.03% | 99.37% | 99.58% | 95.17% | 11.97% | 0.63% | 0.42% | 4.83% |
| Sports | 95.41% | 99.55% | 97.57% | 96.93% | 4.59% | 0.45% | 2.43% | 3.07% |
| Travel | 87.51% | 98.23% | 95.01% | 92.39% | 12.49% | 1.77% | 4.99% | 7.61% |
| Total | 90.35% | 99.31% | 99.29% | 95.77% | 9.65% | 0.69% | 0.71% | 4.23% |