Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  October 29, 2020

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 85.83% 99.05% 96.08% 92.15% 14.17% 0.95% 3.92% 7.85%
Central & Eastern Europe 72.73% 97.38% 97.63% 87.44% 27.27% 2.62% 2.37% 12.56%
Latin America 77.61% 96.72% 97.89% 87.20% 22.39% 3.28% 2.11% 12.80%
Middle East & Africa 86.30% 96.49% 95.28% 92.75% 13.70% 3.51% 4.72% 7.25%
North America 88.52% 98.93% 99.23% 95.75% 11.48% 1.07% 0.77% 4.25%
Western Europe 81.52% 95.06% 99.01% 93.17% 18.48% 4.94% 0.99% 6.83%
Total 83.29% 96.54% 98.35% 93.16% 16.71% 3.46% 1.65% 6.84%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 87.66% 98.27% 90.61% 89.87% 12.34% 1.73% 9.39% 10.13%
Arts & Entertainment 78.56% 93.63% 93.94% 84.77% 21.44% 6.37% 6.06% 15.23%
Autos & Vehicles 81.25% 98.55% 98.71% 90.77% 18.75% 1.45% 1.29% 9.23%
Beauty & Fitness 84.49% 99.75% 99.33% 96.38% 15.51% 0.25% 0.67% 3.62%
Books & Literature 85.61% 98.45% 97.93% 93.24% 14.39% 1.55% 2.07% 6.76%
Business & Industrial 92.14% 99.50% 99.47% 97.15% 7.86% 0.50% 0.53% 2.85%
Computers & Electronics 86.11% 98.22% 96.35% 89.77% 13.89% 1.78% 3.65% 10.23%
Finance 82.69% 98.10% 96.66% 90.63% 17.31% 1.90% 3.34% 9.37%
Food & Drink 87.20% 99.36% 99.40% 97.16% 12.80% 0.64% 0.60% 2.84%
Games 71.12% 98.01% 98.22% 84.68% 28.88% 1.99% 1.78% 15.32%
Health 89.46% 99.41% 99.00% 95.51% 10.54% 0.59% 1.00% 4.49%
Hobbies & Leisure 97.34% 99.84% 99.16% 98.01% 2.66% 0.16% 0.84% 1.99%
Home & Garden 81.55% 99.25% 98.50% 88.82% 18.45% 0.75% 1.50% 11.18%
Internet & Telecom 76.90% 96.44% 97.04% 89.29% 23.10% 3.56% 2.96% 10.71%
Jobs & Education 87.47% 98.88% 98.46% 92.75% 12.53% 1.12% 1.54% 7.25%
Law & Government 90.10% 99.29% 98.50% 93.58% 9.90% 0.71% 1.50% 6.42%
News 84.72% 95.74% 99.30% 95.16% 15.28% 4.26% 0.70% 4.84%
Online Communities 65.38% 97.73% 96.06% 80.40% 34.62% 2.27% 3.94% 19.60%
People & Society 88.15% 99.34% 96.61% 91.30% 11.85% 0.66% 3.39% 8.70%
Pets & Animals 97.23% 99.56% 99.03% 98.80% 2.77% 0.44% 0.97% 1.20%
Real Estate 89.80% 99.21% 99.27% 96.08% 10.20% 0.79% 0.73% 3.92%
Reference 83.90% 99.28% 96.21% 88.53% 16.10% 0.72% 3.79% 11.47%
Science 83.65% 98.08% 96.92% 88.21% 16.35% 1.92% 3.08% 11.79%
Shopping 69.51% 98.40% 97.10% 86.87% 30.49% 1.60% 2.90% 13.13%
Sports 82.51% 96.21% 96.45% 93.61% 17.49% 3.79% 3.55% 6.39%
Travel 90.43% 99.57% 96.44% 95.00% 9.57% 0.43% 3.56% 5.00%
Total 83.29% 96.54% 98.35% 93.16% 16.71% 3.46% 1.65% 6.84%