Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  September 20, 2021

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.84% 99.30% 98.04% 94.10% 11.16% 0.70% 1.96% 5.90%
Central & Eastern Europe 80.00% 98.52% 98.46% 92.38% 20.00% 1.48% 1.54% 7.62%
Latin America 83.55% 99.07% 98.49% 90.68% 16.45% 0.93% 1.51% 9.32%
Middle East & Africa 87.97% 96.57% 95.58% 93.50% 12.03% 3.43% 4.42% 6.50%
North America 91.31% 99.39% 99.33% 96.83% 8.69% 0.61% 0.67% 3.17%
Western Europe 86.49% 98.71% 99.38% 94.00% 13.51% 1.29% 0.62% 6.00%
Total 87.83% 99.10% 98.94% 94.86% 12.17% 0.90% 1.06% 5.14%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 96.21% 87.41% 85.86% 92.68% 3.79% 12.59% 14.14% 7.32%
Arts & Entertainment 86.66% 99.33% 98.61% 91.79% 13.34% 0.67% 1.39% 8.21%
Autos & Vehicles 78.90% 99.25% 98.90% 92.48% 21.10% 0.75% 1.10% 7.52%
Beauty & Fitness 95.16% 100.00% 88.89% 94.52% 4.84% 0.00% 11.11% 5.48%
Books & Literature 84.75% 96.75% 95.76% 91.74% 15.25% 3.25% 4.24% 8.26%
Business & Industrial 93.09% 99.55% 99.64% 97.74% 6.91% 0.45% 0.36% 2.26%
Computers & Electronics 89.10% 98.40% 97.58% 92.02% 10.90% 1.60% 2.42% 7.98%
Finance 86.93% 98.44% 97.48% 92.73% 13.07% 1.56% 2.52% 7.27%
Food & Drink 82.92% 99.60% 99.29% 97.11% 17.08% 0.40% 0.71% 2.89%
Games 91.97% 99.30% 99.06% 96.00% 8.03% 0.70% 0.94% 4.00%
Health 88.51% 99.32% 98.99% 95.36% 11.49% 0.68% 1.01% 4.64%
Hobbies & Leisure 86.38% 99.62% 98.17% 94.77% 13.62% 0.38% 1.83% 5.23%
Home & Garden 96.20% 100.00% 98.90% 97.79% 3.80% 0.00% 1.10% 2.21%
Internet & Telecom 78.98% 98.03% 97.53% 90.86% 21.02% 1.97% 2.47% 9.14%
Jobs & Education 90.91% 99.23% 98.78% 94.40% 9.09% 0.77% 1.22% 5.60%
Law & Government 96.30% 99.35% 95.29% 96.21% 3.70% 0.65% 4.71% 3.79%
News 88.14% 98.96% 99.46% 95.11% 11.86% 1.04% 0.54% 4.89%
Online Communities 56.68% 83.58% 88.65% 65.77% 43.32% 16.42% 11.35% 34.23%
People & Society 87.55% 99.01% 97.08% 91.42% 12.45% 0.99% 2.92% 8.58%
Pets & Animals 97.10% 99.58% 99.12% 98.85% 2.90% 0.42% 0.88% 1.15%
Real Estate 91.40% 99.33% 99.30% 97.30% 8.60% 0.67% 0.70% 2.70%
Reference 77.95% 98.72% 90.47% 81.50% 22.05% 1.28% 9.53% 18.50%
Science 84.55% 99.43% 99.45% 96.30% 15.45% 0.57% 0.55% 3.70%
Shopping 86.07% 99.37% 99.50% 94.21% 13.93% 0.63% 0.50% 5.79%
Sports 84.17% 97.66% 99.11% 92.85% 15.83% 2.34% 0.89% 7.15%
Travel 85.31% 97.69% 97.73% 94.67% 14.69% 2.31% 2.27% 5.33%
Total 87.83% 99.10% 98.94% 94.86% 12.17% 0.90% 1.06% 5.14%