Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  August 15, 2022

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 86.61% 99.18% 97.44% 91.54% 13.39% 0.82% 2.56% 8.46%
Central & Eastern Europe 84.28% 99.01% 99.11% 94.36% 15.72% 0.99% 0.89% 5.64%
Latin America 88.75% 98.87% 98.50% 92.72% 11.25% 1.13% 1.50% 7.28%
Middle East & Africa 87.28% 98.61% 98.09% 94.45% 12.72% 1.39% 1.91% 5.55%
North America 92.49% 99.44% 99.35% 97.39% 7.51% 0.56% 0.65% 2.61%
Western Europe 90.14% 99.10% 99.48% 94.31% 9.86% 0.90% 0.52% 5.69%
Total 90.21% 99.32% 99.27% 95.58% 9.79% 0.68% 0.73% 4.42%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 96.80% 64.71% 71.20% 91.64% 3.20% 35.29% 28.80% 8.36%
Arts & Entertainment 88.03% 99.36% 99.23% 94.74% 11.97% 0.64% 0.77% 5.26%
Autos & Vehicles 81.22% 98.85% 98.47% 92.94% 18.78% 1.15% 1.53% 7.06%
Beauty & Fitness 97.37% 100.00% 100.00% 97.47% 2.63% 0.00% 0.00% 2.53%
Books & Literature 82.97% 95.05% 93.07% 88.65% 17.03% 4.95% 6.93% 11.35%
Business & Industrial 91.91% 99.58% 99.66% 97.50% 8.09% 0.42% 0.34% 2.50%
Computers & Electronics 72.99% 98.57% 96.13% 84.03% 27.01% 1.43% 3.87% 15.97%
Finance 93.02% 98.45% 98.58% 94.66% 6.98% 1.55% 1.42% 5.34%
Food & Drink 84.15% 99.56% 99.29% 97.81% 15.85% 0.44% 0.71% 2.19%
Games 97.12% 99.57% 99.56% 98.42% 2.88% 0.43% 0.44% 1.58%
Health 87.94% 98.61% 97.27% 94.79% 12.06% 1.39% 2.73% 5.21%
Hobbies & Leisure 86.23% 99.59% 98.07% 94.64% 13.77% 0.41% 1.93% 5.36%
Home & Garden 96.81% 100.00% 98.37% 97.45% 3.19% 0.00% 1.63% 2.55%
Internet & Telecom 84.51% 99.14% 98.80% 93.20% 15.49% 0.86% 1.20% 6.80%
Jobs & Education 96.26% 99.56% 99.34% 97.77% 3.74% 0.44% 0.66% 2.23%
Law & Government 93.89% 99.51% 98.95% 95.69% 6.11% 0.49% 1.05% 4.31%
News 89.40% 98.90% 99.47% 92.84% 10.60% 1.10% 0.53% 7.16%
Online Communities 94.45% 100.00% 99.68% 97.87% 5.55% 0.00% 0.32% 2.13%
People & Society 85.53% 99.73% 97.78% 91.57% 14.47% 0.27% 2.22% 8.43%
Pets & Animals 94.38% 96.77% 97.13% 96.37% 5.62% 3.23% 2.87% 3.63%
Real Estate 91.87% 99.44% 99.42% 97.64% 8.13% 0.56% 0.58% 2.36%
Reference 81.88% 99.32% 99.16% 92.13% 18.12% 0.68% 0.84% 7.87%
Science 84.36% 99.42% 99.45% 96.34% 15.64% 0.58% 0.55% 3.66%
Shopping 87.07% 99.39% 99.58% 94.77% 12.93% 0.61% 0.42% 5.23%
Sports 95.35% 99.50% 97.45% 96.83% 4.65% 0.50% 2.55% 3.17%
Travel 87.32% 98.20% 93.97% 91.52% 12.68% 1.80% 6.03% 8.48%
Total 90.21% 99.32% 99.27% 95.58% 9.79% 0.68% 0.73% 4.42%