Worldwide adblock usage broken down by device type for region & website category.
Report last updated: January 26, 2023
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.07% | 99.23% | 98.11% | 93.24% | 11.93% | 0.77% | 1.89% | 6.76% |
| Central & Eastern Europe | 84.02% | 98.97% | 99.06% | 94.21% | 15.98% | 1.03% | 0.94% | 5.79% |
| Latin America | 87.98% | 98.91% | 98.26% | 92.45% | 12.02% | 1.09% | 1.74% | 7.55% |
| Middle East & Africa | 89.40% | 97.68% | 97.06% | 94.94% | 10.60% | 2.32% | 2.94% | 5.06% |
| North America | 92.72% | 99.44% | 99.33% | 97.44% | 7.28% | 0.56% | 0.67% | 2.56% |
| Western Europe | 86.96% | 97.98% | 97.89% | 92.85% | 13.04% | 2.02% | 2.11% | 7.15% |
| Total | 88.76% | 98.92% | 98.67% | 94.97% | 11.24% | 1.08% | 1.33% | 5.03% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 96.94% | 89.17% | 86.77% | 93.74% | 3.06% | 10.83% | 13.23% | 6.26% |
| Arts & Entertainment | 87.37% | 99.29% | 98.00% | 93.65% | 12.63% | 0.71% | 2.00% | 6.35% |
| Autos & Vehicles | 69.32% | 85.73% | 87.62% | 78.32% | 30.68% | 14.27% | 12.38% | 21.68% |
| Beauty & Fitness | 97.09% | 100.00% | 100.00% | 97.30% | 2.91% | 0.00% | 0.00% | 2.70% |
| Books & Literature | 84.39% | 96.13% | 94.63% | 90.35% | 15.61% | 3.87% | 5.37% | 9.65% |
| Business & Industrial | 85.49% | 99.02% | 97.64% | 93.59% | 14.51% | 0.98% | 2.36% | 6.41% |
| Computers & Electronics | 67.38% | 93.44% | 89.09% | 75.68% | 32.62% | 6.56% | 10.91% | 24.32% |
| Finance | 89.55% | 98.61% | 98.17% | 94.19% | 10.45% | 1.39% | 1.83% | 5.81% |
| Food & Drink | 71.57% | 92.63% | 95.73% | 88.42% | 28.43% | 7.37% | 4.27% | 11.58% |
| Games | 96.16% | 99.58% | 99.54% | 97.97% | 3.84% | 0.42% | 0.46% | 2.03% |
| Health | 75.98% | 92.30% | 91.02% | 83.99% | 24.02% | 7.70% | 8.98% | 16.01% |
| Hobbies & Leisure | 87.01% | 99.60% | 98.08% | 94.75% | 12.99% | 0.40% | 1.92% | 5.25% |
| Home & Garden | 96.41% | 100.00% | 99.09% | 98.02% | 3.59% | 0.00% | 0.91% | 1.98% |
| Internet & Telecom | 84.53% | 98.85% | 98.71% | 93.31% | 15.47% | 1.15% | 1.29% | 6.69% |
| Jobs & Education | 91.99% | 97.51% | 96.52% | 94.23% | 8.01% | 2.49% | 3.48% | 5.77% |
| Law & Government | 96.67% | 99.66% | 98.73% | 97.55% | 3.33% | 0.34% | 1.27% | 2.45% |
| News | 89.95% | 99.13% | 99.42% | 95.07% | 10.05% | 0.87% | 0.58% | 4.93% |
| Online Communities | 79.70% | 100.00% | 97.41% | 88.65% | 20.30% | 0.00% | 2.59% | 11.35% |
| People & Society | 87.39% | 99.81% | 97.34% | 91.99% | 12.61% | 0.19% | 2.66% | 8.01% |
| Pets & Animals | 97.03% | 99.61% | 99.31% | 98.96% | 2.97% | 0.39% | 0.69% | 1.04% |
| Real Estate | 92.38% | 99.41% | 99.38% | 97.75% | 7.62% | 0.59% | 0.62% | 2.25% |
| Reference | 84.07% | 99.40% | 98.83% | 87.77% | 15.93% | 0.60% | 1.17% | 12.23% |
| Science | 79.34% | 97.40% | 98.27% | 93.38% | 20.66% | 2.60% | 1.73% | 6.62% |
| Shopping | 88.60% | 99.39% | 99.56% | 95.44% | 11.40% | 0.61% | 0.44% | 4.56% |
| Sports | 90.24% | 99.49% | 97.61% | 94.39% | 9.76% | 0.51% | 2.39% | 5.61% |
| Travel | 89.36% | 98.78% | 97.99% | 95.62% | 10.64% | 1.22% | 2.01% | 4.38% |
| Total | 88.76% | 98.92% | 98.67% | 94.97% | 11.24% | 1.08% | 1.33% | 5.03% |