Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  January 24, 2021

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 86.34% 99.13% 96.72% 92.49% 13.66% 0.87% 3.28% 7.51%
Central & Eastern Europe 72.00% 97.19% 97.70% 87.78% 28.00% 2.81% 2.30% 12.22%
Latin America 78.19% 96.97% 98.02% 87.74% 21.81% 3.03% 1.98% 12.26%
Middle East & Africa 86.16% 96.70% 95.28% 92.79% 13.84% 3.30% 4.72% 7.21%
North America 89.08% 99.04% 99.27% 96.08% 10.92% 0.96% 0.73% 3.92%
Western Europe 81.94% 94.90% 99.09% 93.23% 18.06% 5.10% 0.91% 6.77%
Total 83.75% 96.54% 98.55% 93.46% 16.25% 3.46% 1.45% 6.54%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 88.55% 98.29% 91.61% 90.68% 11.45% 1.71% 8.39% 9.32%
Arts & Entertainment 79.71% 94.57% 92.92% 84.54% 20.29% 5.43% 7.08% 15.46%
Autos & Vehicles 83.62% 98.77% 98.74% 93.93% 16.38% 1.23% 1.26% 6.07%
Beauty & Fitness 84.60% 99.75% 99.33% 96.40% 15.40% 0.25% 0.67% 3.60%
Books & Literature 85.81% 98.12% 97.41% 93.04% 14.19% 1.88% 2.59% 6.96%
Business & Industrial 92.65% 99.54% 99.58% 97.46% 7.35% 0.46% 0.42% 2.54%
Computers & Electronics 86.05% 98.21% 96.92% 89.84% 13.95% 1.79% 3.08% 10.16%
Finance 83.59% 98.11% 96.81% 91.15% 16.41% 1.89% 3.19% 8.85%
Food & Drink 88.77% 99.39% 99.26% 97.16% 11.23% 0.61% 0.74% 2.84%
Games 70.80% 97.55% 97.81% 84.52% 29.20% 2.45% 2.19% 15.48%
Health 88.86% 99.35% 98.99% 95.41% 11.14% 0.65% 1.01% 4.59%
Hobbies & Leisure 96.58% 99.84% 99.13% 97.61% 3.42% 0.16% 0.87% 2.39%
Home & Garden 89.02% 99.51% 98.88% 96.05% 10.98% 0.49% 1.12% 3.95%
Internet & Telecom 77.23% 96.70% 97.13% 89.86% 22.77% 3.30% 2.87% 10.14%
Jobs & Education 87.23% 98.88% 98.47% 92.95% 12.77% 1.12% 1.53% 7.05%
Law & Government 90.10% 99.29% 98.50% 93.58% 9.90% 0.71% 1.50% 6.42%
News 84.77% 95.67% 99.31% 94.98% 15.23% 4.33% 0.69% 5.02%
Online Communities 58.52% 94.80% 90.06% 67.70% 41.48% 5.20% 9.94% 32.30%
People & Society 85.58% 99.35% 97.34% 91.02% 14.42% 0.65% 2.66% 8.98%
Pets & Animals 97.20% 99.56% 99.00% 98.77% 2.80% 0.44% 1.00% 1.23%
Real Estate 90.23% 99.24% 99.26% 96.47% 9.77% 0.76% 0.74% 3.53%
Reference 79.05% 99.05% 94.86% 84.96% 20.95% 0.95% 5.14% 15.04%
Science 83.61% 98.11% 96.98% 88.26% 16.39% 1.89% 3.02% 11.74%
Shopping 70.86% 98.46% 97.30% 87.46% 29.14% 1.54% 2.70% 12.54%
Sports 82.47% 96.15% 99.12% 94.57% 17.53% 3.85% 0.88% 5.43%
Travel 91.52% 99.62% 98.92% 96.72% 8.48% 0.38% 1.08% 3.28%
Total 83.75% 96.54% 98.55% 93.46% 16.25% 3.46% 1.45% 6.54%