Worldwide adblock usage broken down by device type for region & website category.
Report last updated: April 26, 2024
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 87.01% | 99.30% | 94.32% | 90.34% | 12.99% | 0.70% | 5.68% | 9.66% |
| Central & Eastern Europe | 69.59% | 98.93% | 99.03% | 88.28% | 30.41% | 1.07% | 0.97% | 11.72% |
| Latin America | 89.32% | 99.03% | 98.39% | 93.29% | 10.68% | 0.97% | 1.61% | 6.71% |
| Middle East & Africa | 87.20% | 98.78% | 97.62% | 94.04% | 12.80% | 1.22% | 2.38% | 5.96% |
| North America | 93.43% | 99.37% | 99.07% | 97.37% | 6.57% | 0.63% | 0.93% | 2.63% |
| Western Europe | 86.90% | 98.47% | 97.88% | 93.22% | 13.10% | 1.53% | 2.12% | 6.78% |
| Total | 87.58% | 98.74% | 98.29% | 94.15% | 12.42% | 1.26% | 1.71% | 5.85% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 84.25% | 95.86% | 96.87% | 94.83% | 15.75% | 4.14% | 3.13% | 5.17% |
| Arts & Entertainment | 87.41% | 99.43% | 97.65% | 93.61% | 12.59% | 0.57% | 2.35% | 6.39% |
| Autos & Vehicles | 80.44% | 93.67% | 94.16% | 86.00% | 19.56% | 6.33% | 5.84% | 14.00% |
| Beauty & Fitness | 99.52% | 100.00% | 99.86% | 99.73% | 0.48% | 0.00% | 0.14% | 0.27% |
| Books & Literature | 83.28% | 95.46% | 92.76% | 88.46% | 16.72% | 4.54% | 7.24% | 11.54% |
| Business & Industrial | 81.12% | 93.94% | 94.20% | 86.00% | 18.88% | 6.06% | 5.80% | 14.00% |
| Computers & Electronics | 73.73% | 95.18% | 92.63% | 79.55% | 26.27% | 4.82% | 7.37% | 20.45% |
| Finance | 91.19% | 98.99% | 96.90% | 93.71% | 8.81% | 1.01% | 3.10% | 6.29% |
| Food & Drink | 83.41% | 94.34% | 96.49% | 89.56% | 16.59% | 5.66% | 3.51% | 10.44% |
| Games | 97.63% | 99.68% | 99.60% | 98.71% | 2.37% | 0.32% | 0.40% | 1.29% |
| Health | 84.91% | 95.13% | 94.48% | 88.39% | 15.09% | 4.87% | 5.52% | 11.61% |
| Hobbies & Leisure | 86.22% | 99.59% | 98.06% | 94.63% | 13.78% | 0.41% | 1.94% | 5.37% |
| Home & Garden | 99.85% | 100.00% | 99.58% | 99.70% | 0.15% | 0.00% | 0.42% | 0.30% |
| Internet & Telecom | 90.91% | 99.12% | 98.88% | 95.70% | 9.09% | 0.88% | 1.12% | 4.30% |
| Jobs & Education | 87.16% | 97.76% | 96.87% | 91.99% | 12.84% | 2.24% | 3.13% | 8.01% |
| Law & Government | 97.60% | 99.72% | 99.16% | 98.34% | 2.40% | 0.28% | 0.84% | 1.66% |
| News | 91.98% | 99.44% | 98.97% | 97.04% | 8.02% | 0.56% | 1.03% | 2.96% |
| Online Communities | 87.20% | 100.00% | 98.04% | 92.95% | 12.80% | 0.00% | 1.96% | 7.05% |
| People & Society | 85.45% | 99.90% | 98.91% | 94.80% | 14.55% | 0.10% | 1.09% | 5.20% |
| Pets & Animals | 95.32% | 100.00% | 97.72% | 96.98% | 4.68% | 0.00% | 2.28% | 3.02% |
| Real Estate | 93.16% | 99.46% | 99.35% | 97.85% | 6.84% | 0.54% | 0.65% | 2.15% |
| Reference | 84.65% | 99.55% | 98.70% | 94.73% | 15.35% | 0.45% | 1.30% | 5.27% |
| Science | 81.49% | 93.85% | 94.43% | 86.40% | 18.51% | 6.15% | 5.57% | 13.60% |
| Shopping | 89.92% | 99.50% | 99.42% | 95.95% | 10.08% | 0.50% | 0.58% | 4.05% |
| Sports | 88.77% | 99.58% | 98.04% | 95.25% | 11.23% | 0.42% | 1.96% | 4.75% |
| Travel | 95.27% | 99.23% | 98.59% | 97.37% | 4.73% | 0.77% | 1.41% | 2.63% |
| Total | 87.58% | 98.74% | 98.29% | 94.15% | 12.42% | 1.26% | 1.71% | 5.85% |