Worldwide adblock usage broken down by device type for region & website category.
Report last updated: November 27, 2021
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.63% | 99.32% | 98.52% | 93.83% | 11.37% | 0.68% | 1.48% | 6.17% |
| Central & Eastern Europe | 80.83% | 98.65% | 98.65% | 92.90% | 19.17% | 1.35% | 1.35% | 7.10% |
| Latin America | 84.64% | 99.00% | 98.62% | 91.63% | 15.36% | 1.00% | 1.38% | 8.37% |
| Middle East & Africa | 88.43% | 97.26% | 96.21% | 94.14% | 11.57% | 2.74% | 3.79% | 5.86% |
| North America | 91.86% | 99.42% | 99.34% | 97.08% | 8.14% | 0.58% | 0.66% | 2.92% |
| Western Europe | 87.54% | 99.01% | 99.43% | 94.23% | 12.46% | 0.99% | 0.57% | 5.77% |
| Total | 88.56% | 99.23% | 99.10% | 95.17% | 11.44% | 0.77% | 0.90% | 4.83% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 97.68% | 87.95% | 84.05% | 93.89% | 2.32% | 12.05% | 15.95% | 6.11% |
| Arts & Entertainment | 87.00% | 99.36% | 98.94% | 91.95% | 13.00% | 0.64% | 1.06% | 8.05% |
| Autos & Vehicles | 76.54% | 98.93% | 98.28% | 90.96% | 23.46% | 1.07% | 1.72% | 9.04% |
| Beauty & Fitness | 95.59% | 100.00% | 100.00% | 96.20% | 4.41% | 0.00% | 0.00% | 3.80% |
| Books & Literature | 84.20% | 96.07% | 94.89% | 90.77% | 15.80% | 3.93% | 5.11% | 9.23% |
| Business & Industrial | 93.29% | 99.56% | 99.65% | 97.83% | 6.71% | 0.44% | 0.35% | 2.17% |
| Computers & Electronics | 87.32% | 98.47% | 95.51% | 90.31% | 12.68% | 1.53% | 4.49% | 9.69% |
| Finance | 87.77% | 98.55% | 97.82% | 93.27% | 12.23% | 1.45% | 2.18% | 6.73% |
| Food & Drink | 85.34% | 99.56% | 99.30% | 97.58% | 14.66% | 0.44% | 0.70% | 2.42% |
| Games | 94.43% | 99.43% | 99.26% | 97.18% | 5.57% | 0.57% | 0.74% | 2.82% |
| Health | 88.72% | 99.33% | 98.99% | 95.48% | 11.28% | 0.67% | 1.01% | 4.52% |
| Hobbies & Leisure | 86.42% | 99.60% | 98.10% | 94.69% | 13.58% | 0.40% | 1.90% | 5.31% |
| Home & Garden | 96.51% | 100.00% | 98.99% | 98.00% | 3.49% | 0.00% | 1.01% | 2.00% |
| Internet & Telecom | 80.37% | 98.47% | 98.26% | 91.49% | 19.63% | 1.53% | 1.74% | 8.51% |
| Jobs & Education | 93.05% | 99.33% | 98.96% | 95.64% | 6.95% | 0.67% | 1.04% | 4.36% |
| Law & Government | 97.11% | 99.66% | 95.85% | 96.94% | 2.89% | 0.34% | 4.15% | 3.06% |
| News | 88.57% | 99.14% | 99.53% | 94.85% | 11.43% | 0.86% | 0.47% | 5.15% |
| Online Communities | 65.92% | 93.55% | 95.70% | 77.24% | 34.08% | 6.45% | 4.30% | 22.76% |
| People & Society | 87.17% | 99.64% | 97.20% | 91.63% | 12.83% | 0.36% | 2.80% | 8.37% |
| Pets & Animals | 97.10% | 99.61% | 99.27% | 98.96% | 2.90% | 0.39% | 0.73% | 1.04% |
| Real Estate | 91.55% | 99.33% | 99.31% | 97.45% | 8.45% | 0.67% | 0.69% | 2.55% |
| Reference | 82.90% | 99.46% | 99.51% | 87.53% | 17.10% | 0.54% | 0.49% | 12.47% |
| Science | 84.36% | 99.42% | 99.45% | 96.34% | 15.64% | 0.58% | 0.55% | 3.66% |
| Shopping | 86.72% | 99.38% | 99.52% | 94.51% | 13.28% | 0.62% | 0.48% | 5.49% |
| Sports | 83.41% | 95.05% | 88.97% | 85.29% | 16.59% | 4.95% | 11.03% | 14.71% |
| Travel | 85.58% | 97.80% | 97.73% | 94.75% | 14.42% | 2.20% | 2.27% | 5.25% |
| Total | 88.56% | 99.23% | 99.10% | 95.17% | 11.44% | 0.77% | 0.90% | 4.83% |