Worldwide adblock usage broken down by device type for region & website category.
Report last updated: May 26, 2020
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 84.09% | 98.97% | 95.81% | 91.05% | 15.91% | 1.03% | 4.19% | 8.95% |
| Central & Eastern Europe | 72.86% | 97.67% | 97.54% | 86.17% | 27.14% | 2.33% | 2.46% | 13.83% |
| Latin America | 75.87% | 97.13% | 97.43% | 85.37% | 24.13% | 2.87% | 2.57% | 14.63% |
| Middle East & Africa | 85.52% | 96.58% | 94.96% | 92.10% | 14.48% | 3.42% | 5.04% | 7.90% |
| North America | 86.94% | 98.86% | 99.19% | 94.62% | 13.06% | 1.14% | 0.81% | 5.38% |
| Western Europe | 81.22% | 96.45% | 98.86% | 92.47% | 18.78% | 3.55% | 1.14% | 7.53% |
| Total | 82.15% | 97.13% | 98.21% | 92.17% | 17.85% | 2.87% | 1.79% | 7.83% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 86.22% | 97.56% | 88.76% | 88.25% | 13.78% | 2.44% | 11.24% | 11.75% |
| Arts & Entertainment | 78.76% | 93.99% | 94.35% | 85.48% | 21.24% | 6.01% | 5.65% | 14.52% |
| Autos & Vehicles | 80.78% | 98.44% | 98.70% | 90.26% | 19.22% | 1.56% | 1.30% | 9.74% |
| Beauty & Fitness | 82.44% | 99.73% | 99.57% | 97.21% | 17.56% | 0.27% | 0.43% | 2.79% |
| Books & Literature | 84.35% | 98.62% | 98.04% | 92.81% | 15.65% | 1.38% | 1.96% | 7.19% |
| Business & Industrial | 89.00% | 99.46% | 99.22% | 95.33% | 11.00% | 0.54% | 0.78% | 4.67% |
| Computers & Electronics | 73.88% | 98.02% | 95.13% | 79.15% | 26.12% | 1.98% | 4.87% | 20.85% |
| Finance | 81.45% | 98.12% | 96.65% | 89.88% | 18.55% | 1.88% | 3.35% | 10.12% |
| Food & Drink | 88.88% | 99.32% | 99.35% | 95.64% | 11.12% | 0.68% | 0.65% | 4.36% |
| Games | 73.63% | 98.15% | 97.43% | 82.00% | 26.37% | 1.85% | 2.57% | 18.00% |
| Health | 90.96% | 99.28% | 99.04% | 95.86% | 9.04% | 0.72% | 0.96% | 4.14% |
| Hobbies & Leisure | 89.85% | 99.45% | 99.36% | 96.34% | 10.15% | 0.55% | 0.64% | 3.66% |
| Home & Garden | 81.84% | 99.03% | 98.30% | 88.46% | 18.16% | 0.97% | 1.70% | 11.54% |
| Internet & Telecom | 75.96% | 96.38% | 96.59% | 88.23% | 24.04% | 3.62% | 3.41% | 11.77% |
| Jobs & Education | 78.31% | 98.71% | 98.32% | 88.42% | 21.69% | 1.29% | 1.68% | 11.58% |
| Law & Government | 90.45% | 99.36% | 99.25% | 95.85% | 9.55% | 0.64% | 0.75% | 4.15% |
| News | 83.93% | 96.80% | 99.08% | 94.30% | 16.07% | 3.20% | 0.92% | 5.70% |
| Online Communities | 71.91% | 98.67% | 96.49% | 81.83% | 28.09% | 1.33% | 3.51% | 18.17% |
| People & Society | 84.63% | 98.99% | 98.64% | 93.26% | 15.37% | 1.01% | 1.36% | 6.74% |
| Pets & Animals | 95.69% | 99.50% | 99.09% | 98.61% | 4.31% | 0.50% | 0.91% | 1.39% |
| Real Estate | 88.44% | 99.21% | 99.43% | 94.58% | 11.56% | 0.79% | 0.57% | 5.42% |
| Reference | 84.37% | 99.28% | 96.78% | 89.26% | 15.63% | 0.72% | 3.22% | 10.74% |
| Science | 86.53% | 98.10% | 96.91% | 89.12% | 13.47% | 1.90% | 3.09% | 10.88% |
| Shopping | 62.11% | 97.94% | 96.18% | 83.01% | 37.89% | 2.06% | 3.82% | 16.99% |
| Sports | 84.92% | 96.73% | 96.67% | 93.95% | 15.08% | 3.27% | 3.33% | 6.05% |
| Travel | 91.44% | 99.49% | 98.78% | 96.70% | 8.56% | 0.51% | 1.22% | 3.30% |
| Total | 82.15% | 97.13% | 98.21% | 92.17% | 17.85% | 2.87% | 1.79% | 7.83% |