Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  May 18, 2024

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 86.99% 99.30% 94.29% 90.32% 13.01% 0.70% 5.71% 9.68%
Central & Eastern Europe 68.65% 98.73% 98.86% 87.68% 31.35% 1.27% 1.14% 12.32%
Latin America 89.34% 99.03% 98.36% 93.30% 10.66% 0.97% 1.64% 6.70%
Middle East & Africa 87.19% 98.66% 97.52% 93.97% 12.81% 1.34% 2.48% 6.03%
North America 93.35% 99.37% 99.07% 97.37% 6.65% 0.63% 0.93% 2.63%
Western Europe 86.84% 98.42% 97.78% 93.14% 13.16% 1.58% 2.22% 6.86%
Total 87.48% 98.71% 98.23% 94.09% 12.52% 1.29% 1.77% 5.91%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 84.19% 95.86% 96.87% 94.83% 15.81% 4.14% 3.13% 5.17%
Arts & Entertainment 86.47% 99.14% 95.25% 91.91% 13.53% 0.86% 4.75% 8.09%
Autos & Vehicles 80.47% 93.77% 94.46% 86.26% 19.53% 6.23% 5.54% 13.74%
Beauty & Fitness 99.51% 100.00% 99.86% 99.73% 0.49% 0.00% 0.14% 0.27%
Books & Literature 83.19% 95.19% 92.49% 88.19% 16.81% 4.81% 7.51% 11.81%
Business & Industrial 81.14% 94.04% 94.65% 86.38% 18.86% 5.96% 5.35% 13.62%
Computers & Electronics 73.71% 95.21% 92.73% 79.59% 26.29% 4.79% 7.27% 20.41%
Finance 90.97% 98.89% 96.82% 93.56% 9.03% 1.11% 3.18% 6.44%
Food & Drink 83.50% 94.46% 96.76% 89.94% 16.50% 5.54% 3.24% 10.06%
Games 97.66% 99.69% 99.61% 98.73% 2.34% 0.31% 0.39% 1.27%
Health 84.96% 95.17% 94.68% 88.55% 15.04% 4.83% 5.32% 11.45%
Hobbies & Leisure 87.31% 99.66% 98.44% 95.24% 12.69% 0.34% 1.56% 4.76%
Home & Garden 99.85% 100.00% 99.58% 99.70% 0.15% 0.00% 0.42% 0.30%
Internet & Telecom 91.00% 99.01% 98.64% 95.59% 9.00% 0.99% 1.36% 4.41%
Jobs & Education 86.88% 97.65% 96.86% 91.88% 13.12% 2.35% 3.14% 8.12%
Law & Government 97.60% 99.72% 99.16% 98.34% 2.40% 0.28% 0.84% 1.66%
News 92.27% 99.45% 98.96% 97.17% 7.73% 0.55% 1.04% 2.83%
Online Communities 87.17% 100.00% 98.03% 92.92% 12.83% 0.00% 1.97% 7.08%
People & Society 85.47% 99.90% 99.02% 95.20% 14.53% 0.10% 0.98% 4.80%
Pets & Animals 95.50% 100.00% 97.79% 97.08% 4.50% 0.00% 2.21% 2.92%
Real Estate 92.99% 99.41% 99.24% 97.72% 7.01% 0.59% 0.76% 2.28%
Reference 84.70% 99.55% 98.70% 94.76% 15.30% 0.45% 1.30% 5.24%
Science 81.51% 93.90% 94.89% 86.81% 18.49% 6.10% 5.11% 13.19%
Shopping 90.41% 99.47% 99.41% 96.12% 9.59% 0.53% 0.59% 3.88%
Sports 88.77% 99.58% 98.04% 95.25% 11.23% 0.42% 1.96% 4.75%
Travel 95.25% 99.23% 98.59% 97.37% 4.75% 0.77% 1.41% 2.63%
Total 87.48% 98.71% 98.23% 94.09% 12.52% 1.29% 1.77% 5.91%