Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  June 29, 2022

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 87.63% 99.24% 97.51% 92.05% 12.37% 0.76% 2.49% 7.95%
Central & Eastern Europe 83.56% 98.98% 99.07% 94.07% 16.44% 1.02% 0.93% 5.93%
Latin America 88.61% 98.90% 98.52% 92.68% 11.39% 1.10% 1.48% 7.32%
Middle East & Africa 87.08% 98.60% 97.98% 94.29% 12.92% 1.40% 2.02% 5.71%
North America 92.40% 99.43% 99.35% 97.37% 7.60% 0.57% 0.65% 2.63%
Western Europe 89.83% 99.08% 99.50% 94.35% 10.17% 0.92% 0.50% 5.65%
Total 90.06% 99.31% 99.28% 95.61% 9.94% 0.69% 0.72% 4.39%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 96.74% 65.58% 72.75% 91.59% 3.26% 34.42% 27.25% 8.41%
Arts & Entertainment 87.61% 99.35% 99.15% 94.48% 12.39% 0.65% 0.85% 5.52%
Autos & Vehicles 81.22% 98.85% 98.47% 92.94% 18.78% 1.15% 1.53% 7.06%
Beauty & Fitness 96.05% 100.00% 100.00% 96.20% 3.95% 0.00% 0.00% 3.80%
Books & Literature 82.61% 95.03% 93.04% 88.49% 17.39% 4.97% 6.96% 11.51%
Business & Industrial 91.85% 99.57% 99.65% 97.44% 8.15% 0.43% 0.35% 2.56%
Computers & Electronics 73.50% 97.57% 93.14% 81.09% 26.50% 2.43% 6.86% 18.91%
Finance 92.94% 98.40% 98.58% 94.63% 7.06% 1.60% 1.42% 5.37%
Food & Drink 84.22% 99.56% 99.29% 97.80% 15.78% 0.44% 0.71% 2.20%
Games 96.93% 99.62% 99.54% 98.33% 3.07% 0.38% 0.46% 1.67%
Health 87.60% 98.44% 97.17% 94.63% 12.40% 1.56% 2.83% 5.37%
Hobbies & Leisure 86.22% 99.59% 98.09% 94.65% 13.78% 0.41% 1.91% 5.35%
Home & Garden 96.47% 100.00% 98.37% 97.25% 3.53% 0.00% 1.63% 2.75%
Internet & Telecom 83.64% 99.08% 98.78% 92.85% 16.36% 0.92% 1.22% 7.15%
Jobs & Education 95.98% 99.54% 99.32% 97.61% 4.02% 0.46% 0.68% 2.39%
Law & Government 90.18% 99.69% 98.52% 93.22% 9.82% 0.31% 1.48% 6.78%
News 89.24% 98.93% 99.52% 93.23% 10.76% 1.07% 0.48% 6.77%
Online Communities 94.35% 100.00% 99.65% 97.81% 5.65% 0.00% 0.35% 2.19%
People & Society 85.55% 99.75% 97.83% 91.41% 14.45% 0.25% 2.17% 8.59%
Pets & Animals 94.38% 96.97% 97.08% 96.36% 5.62% 3.03% 2.92% 3.64%
Real Estate 91.69% 99.41% 99.39% 97.59% 8.31% 0.59% 0.61% 2.41%
Reference 79.08% 99.49% 99.17% 88.55% 20.92% 0.51% 0.83% 11.45%
Science 84.36% 99.42% 99.45% 96.34% 15.64% 0.58% 0.55% 3.66%
Shopping 87.14% 99.35% 99.58% 94.83% 12.86% 0.65% 0.42% 5.17%
Sports 95.41% 99.55% 97.57% 96.93% 4.59% 0.45% 2.43% 3.07%
Travel 87.51% 98.23% 95.01% 92.39% 12.49% 1.77% 4.99% 7.61%
Total 90.06% 99.31% 99.28% 95.61% 9.94% 0.69% 0.72% 4.39%