Worldwide adblock usage broken down by device type for region & website category.
Report last updated: August 15, 2022
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 86.61% | 99.18% | 97.44% | 91.54% | 13.39% | 0.82% | 2.56% | 8.46% |
| Central & Eastern Europe | 84.28% | 99.01% | 99.11% | 94.36% | 15.72% | 0.99% | 0.89% | 5.64% |
| Latin America | 88.75% | 98.87% | 98.50% | 92.72% | 11.25% | 1.13% | 1.50% | 7.28% |
| Middle East & Africa | 87.28% | 98.61% | 98.09% | 94.45% | 12.72% | 1.39% | 1.91% | 5.55% |
| North America | 92.49% | 99.44% | 99.35% | 97.39% | 7.51% | 0.56% | 0.65% | 2.61% |
| Western Europe | 90.14% | 99.10% | 99.48% | 94.31% | 9.86% | 0.90% | 0.52% | 5.69% |
| Total | 90.21% | 99.32% | 99.27% | 95.58% | 9.79% | 0.68% | 0.73% | 4.42% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 96.80% | 64.71% | 71.20% | 91.64% | 3.20% | 35.29% | 28.80% | 8.36% |
| Arts & Entertainment | 88.03% | 99.36% | 99.23% | 94.74% | 11.97% | 0.64% | 0.77% | 5.26% |
| Autos & Vehicles | 81.22% | 98.85% | 98.47% | 92.94% | 18.78% | 1.15% | 1.53% | 7.06% |
| Beauty & Fitness | 97.37% | 100.00% | 100.00% | 97.47% | 2.63% | 0.00% | 0.00% | 2.53% |
| Books & Literature | 82.97% | 95.05% | 93.07% | 88.65% | 17.03% | 4.95% | 6.93% | 11.35% |
| Business & Industrial | 91.91% | 99.58% | 99.66% | 97.50% | 8.09% | 0.42% | 0.34% | 2.50% |
| Computers & Electronics | 72.99% | 98.57% | 96.13% | 84.03% | 27.01% | 1.43% | 3.87% | 15.97% |
| Finance | 93.02% | 98.45% | 98.58% | 94.66% | 6.98% | 1.55% | 1.42% | 5.34% |
| Food & Drink | 84.15% | 99.56% | 99.29% | 97.81% | 15.85% | 0.44% | 0.71% | 2.19% |
| Games | 97.12% | 99.57% | 99.56% | 98.42% | 2.88% | 0.43% | 0.44% | 1.58% |
| Health | 87.94% | 98.61% | 97.27% | 94.79% | 12.06% | 1.39% | 2.73% | 5.21% |
| Hobbies & Leisure | 86.23% | 99.59% | 98.07% | 94.64% | 13.77% | 0.41% | 1.93% | 5.36% |
| Home & Garden | 96.81% | 100.00% | 98.37% | 97.45% | 3.19% | 0.00% | 1.63% | 2.55% |
| Internet & Telecom | 84.51% | 99.14% | 98.80% | 93.20% | 15.49% | 0.86% | 1.20% | 6.80% |
| Jobs & Education | 96.26% | 99.56% | 99.34% | 97.77% | 3.74% | 0.44% | 0.66% | 2.23% |
| Law & Government | 93.89% | 99.51% | 98.95% | 95.69% | 6.11% | 0.49% | 1.05% | 4.31% |
| News | 89.40% | 98.90% | 99.47% | 92.84% | 10.60% | 1.10% | 0.53% | 7.16% |
| Online Communities | 94.45% | 100.00% | 99.68% | 97.87% | 5.55% | 0.00% | 0.32% | 2.13% |
| People & Society | 85.53% | 99.73% | 97.78% | 91.57% | 14.47% | 0.27% | 2.22% | 8.43% |
| Pets & Animals | 94.38% | 96.77% | 97.13% | 96.37% | 5.62% | 3.23% | 2.87% | 3.63% |
| Real Estate | 91.87% | 99.44% | 99.42% | 97.64% | 8.13% | 0.56% | 0.58% | 2.36% |
| Reference | 81.88% | 99.32% | 99.16% | 92.13% | 18.12% | 0.68% | 0.84% | 7.87% |
| Science | 84.36% | 99.42% | 99.45% | 96.34% | 15.64% | 0.58% | 0.55% | 3.66% |
| Shopping | 87.07% | 99.39% | 99.58% | 94.77% | 12.93% | 0.61% | 0.42% | 5.23% |
| Sports | 95.35% | 99.50% | 97.45% | 96.83% | 4.65% | 0.50% | 2.55% | 3.17% |
| Travel | 87.32% | 98.20% | 93.97% | 91.52% | 12.68% | 1.80% | 6.03% | 8.48% |
| Total | 90.21% | 99.32% | 99.27% | 95.58% | 9.79% | 0.68% | 0.73% | 4.42% |