Worldwide adblock usage broken down by device type for region & website category.
Report last updated: March 5, 2021
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 86.58% | 99.15% | 96.79% | 92.66% | 13.42% | 0.85% | 3.21% | 7.34% |
| Central & Eastern Europe | 72.59% | 97.19% | 97.90% | 88.65% | 27.41% | 2.81% | 2.10% | 11.35% |
| Latin America | 78.78% | 97.44% | 98.13% | 88.28% | 21.22% | 2.56% | 1.87% | 11.72% |
| Middle East & Africa | 86.41% | 97.09% | 95.31% | 92.95% | 13.59% | 2.91% | 4.69% | 7.05% |
| North America | 89.54% | 99.21% | 99.32% | 96.29% | 10.46% | 0.79% | 0.68% | 3.71% |
| Western Europe | 82.58% | 94.98% | 99.14% | 93.43% | 17.42% | 5.02% | 0.86% | 6.57% |
| Total | 84.33% | 96.66% | 98.64% | 93.75% | 15.67% | 3.34% | 1.36% | 6.25% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 89.10% | 98.29% | 91.63% | 90.87% | 10.90% | 1.71% | 8.37% | 9.13% |
| Arts & Entertainment | 84.62% | 98.79% | 94.36% | 88.38% | 15.38% | 1.21% | 5.64% | 11.62% |
| Autos & Vehicles | 83.88% | 99.31% | 99.32% | 94.65% | 16.12% | 0.69% | 0.68% | 5.35% |
| Beauty & Fitness | 84.60% | 99.75% | 99.34% | 96.41% | 15.40% | 0.25% | 0.66% | 3.59% |
| Books & Literature | 85.83% | 97.98% | 97.20% | 93.00% | 14.17% | 2.02% | 2.80% | 7.00% |
| Business & Industrial | 92.63% | 99.55% | 99.61% | 97.53% | 7.37% | 0.45% | 0.39% | 2.47% |
| Computers & Electronics | 86.99% | 98.26% | 96.99% | 90.32% | 13.01% | 1.74% | 3.01% | 9.68% |
| Finance | 83.99% | 98.11% | 96.79% | 91.26% | 16.01% | 1.89% | 3.21% | 8.74% |
| Food & Drink | 89.03% | 99.32% | 99.21% | 97.15% | 10.97% | 0.68% | 0.79% | 2.85% |
| Games | 77.15% | 98.01% | 98.25% | 87.84% | 22.85% | 1.99% | 1.75% | 12.16% |
| Health | 88.49% | 99.32% | 98.99% | 95.35% | 11.51% | 0.68% | 1.01% | 4.65% |
| Hobbies & Leisure | 96.53% | 99.85% | 99.21% | 97.68% | 3.47% | 0.15% | 0.79% | 2.32% |
| Home & Garden | 90.46% | 99.57% | 98.90% | 96.73% | 9.54% | 0.43% | 1.10% | 3.27% |
| Internet & Telecom | 77.50% | 97.41% | 97.22% | 90.21% | 22.50% | 2.59% | 2.78% | 9.79% |
| Jobs & Education | 87.24% | 98.82% | 98.46% | 92.88% | 12.76% | 1.18% | 1.54% | 7.12% |
| Law & Government | 90.10% | 99.29% | 98.50% | 93.58% | 9.90% | 0.71% | 1.50% | 6.42% |
| News | 84.82% | 95.67% | 99.31% | 94.90% | 15.18% | 4.33% | 0.69% | 5.10% |
| Online Communities | 54.74% | 94.67% | 89.99% | 65.53% | 45.26% | 5.33% | 10.01% | 34.47% |
| People & Society | 85.06% | 99.12% | 97.53% | 90.65% | 14.94% | 0.88% | 2.47% | 9.35% |
| Pets & Animals | 97.30% | 99.55% | 98.98% | 98.77% | 2.70% | 0.45% | 1.02% | 1.23% |
| Real Estate | 90.50% | 99.25% | 99.27% | 96.64% | 9.50% | 0.75% | 0.73% | 3.36% |
| Reference | 78.97% | 99.08% | 94.83% | 84.89% | 21.03% | 0.92% | 5.17% | 15.11% |
| Science | 80.97% | 98.62% | 99.54% | 96.51% | 19.03% | 1.38% | 0.46% | 3.49% |
| Shopping | 72.53% | 98.54% | 97.55% | 88.27% | 27.47% | 1.46% | 2.45% | 11.73% |
| Sports | 82.49% | 96.13% | 99.12% | 94.64% | 17.51% | 3.87% | 0.88% | 5.36% |
| Travel | 91.17% | 99.59% | 98.83% | 96.62% | 8.83% | 0.41% | 1.17% | 3.38% |
| Total | 84.33% | 96.67% | 98.64% | 93.75% | 15.67% | 3.33% | 1.36% | 6.25% |