Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  October 24, 2021

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.72% 99.32% 98.57% 94.08% 11.28% 0.68% 1.43% 5.92%
Central & Eastern Europe 80.08% 98.56% 98.54% 92.55% 19.92% 1.44% 1.46% 7.45%
Latin America 83.81% 99.10% 98.51% 91.08% 16.19% 0.90% 1.49% 8.92%
Middle East & Africa 88.05% 96.76% 95.87% 93.76% 11.95% 3.24% 4.13% 6.24%
North America 91.65% 99.41% 99.33% 96.97% 8.35% 0.59% 0.67% 3.03%
Western Europe 86.89% 98.95% 99.39% 94.02% 13.11% 1.05% 0.61% 5.98%
Total 88.11% 99.19% 99.04% 94.97% 11.89% 0.81% 0.96% 5.03%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 96.19% 87.91% 85.96% 92.72% 3.81% 12.09% 14.04% 7.28%
Arts & Entertainment 86.80% 99.34% 98.71% 91.86% 13.20% 0.66% 1.29% 8.14%
Autos & Vehicles 76.57% 99.07% 98.46% 91.23% 23.43% 0.93% 1.54% 8.77%
Beauty & Fitness 95.38% 100.00% 88.89% 94.81% 4.62% 0.00% 11.11% 5.19%
Books & Literature 84.33% 96.41% 95.30% 91.19% 15.67% 3.59% 4.70% 8.81%
Business & Industrial 93.13% 99.55% 99.64% 97.76% 6.87% 0.45% 0.36% 2.24%
Computers & Electronics 87.61% 98.35% 96.13% 90.69% 12.39% 1.65% 3.87% 9.31%
Finance 87.34% 98.41% 97.69% 93.00% 12.66% 1.59% 2.31% 7.00%
Food & Drink 83.41% 99.59% 99.30% 97.22% 16.59% 0.41% 0.70% 2.78%
Games 93.29% 99.37% 99.17% 96.63% 6.71% 0.63% 0.83% 3.37%
Health 88.53% 99.32% 98.99% 95.37% 11.47% 0.68% 1.01% 4.63%
Hobbies & Leisure 86.30% 99.60% 98.10% 94.67% 13.70% 0.40% 1.90% 5.33%
Home & Garden 96.55% 100.00% 99.00% 98.02% 3.45% 0.00% 1.00% 1.98%
Internet & Telecom 79.52% 98.20% 98.14% 91.24% 20.48% 1.80% 1.86% 8.76%
Jobs & Education 91.86% 99.27% 98.89% 94.96% 8.14% 0.73% 1.11% 5.04%
Law & Government 97.11% 99.66% 95.85% 96.94% 2.89% 0.34% 4.15% 3.06%
News 88.25% 99.15% 99.49% 94.91% 11.75% 0.85% 0.51% 5.09%
Online Communities 60.15% 84.62% 93.03% 70.32% 39.85% 15.38% 6.97% 29.68%
People & Society 87.51% 99.66% 97.32% 91.83% 12.49% 0.34% 2.68% 8.17%
Pets & Animals 97.11% 99.60% 99.21% 98.92% 2.89% 0.40% 0.79% 1.08%
Real Estate 91.37% 99.33% 99.30% 97.35% 8.63% 0.67% 0.70% 2.65%
Reference 80.72% 99.49% 99.42% 85.63% 19.28% 0.51% 0.58% 14.37%
Science 84.40% 99.42% 99.45% 96.32% 15.60% 0.58% 0.55% 3.68%
Shopping 86.30% 99.37% 99.51% 94.32% 13.70% 0.63% 0.49% 5.68%
Sports 82.86% 97.52% 95.78% 89.73% 17.14% 2.48% 4.22% 10.27%
Travel 85.35% 97.60% 97.73% 94.68% 14.65% 2.40% 2.27% 5.32%
Total 88.11% 99.19% 99.04% 94.97% 11.89% 0.81% 0.96% 5.03%