Worldwide adblock usage broken down by device type for region & website category.
Report last updated: March 21, 2023
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.00% | 99.19% | 97.75% | 92.70% | 12.00% | 0.81% | 2.25% | 7.30% |
| Central & Eastern Europe | 83.86% | 98.99% | 99.12% | 94.18% | 16.14% | 1.01% | 0.88% | 5.82% |
| Latin America | 88.95% | 99.01% | 98.33% | 93.04% | 11.05% | 0.99% | 1.67% | 6.96% |
| Middle East & Africa | 90.48% | 98.00% | 97.65% | 95.62% | 9.52% | 2.00% | 2.35% | 4.38% |
| North America | 93.14% | 99.44% | 99.32% | 97.56% | 6.86% | 0.56% | 0.68% | 2.44% |
| Western Europe | 86.99% | 98.06% | 97.86% | 92.82% | 13.01% | 1.94% | 2.14% | 7.18% |
| Total | 88.87% | 98.93% | 98.67% | 94.97% | 11.13% | 1.07% | 1.33% | 5.03% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 96.92% | 89.17% | 86.68% | 93.70% | 3.08% | 10.83% | 13.32% | 6.30% |
| Arts & Entertainment | 87.94% | 99.31% | 98.06% | 93.93% | 12.06% | 0.69% | 1.94% | 6.07% |
| Autos & Vehicles | 74.33% | 88.90% | 89.90% | 81.46% | 25.67% | 11.10% | 10.10% | 18.54% |
| Beauty & Fitness | 96.94% | 100.00% | 100.00% | 97.06% | 3.06% | 0.00% | 0.00% | 2.94% |
| Books & Literature | 84.55% | 96.05% | 94.35% | 90.20% | 15.45% | 3.95% | 5.65% | 9.80% |
| Business & Industrial | 85.16% | 99.00% | 97.53% | 92.99% | 14.84% | 1.00% | 2.47% | 7.01% |
| Computers & Electronics | 69.67% | 93.87% | 90.15% | 77.02% | 30.33% | 6.13% | 9.85% | 22.98% |
| Finance | 92.64% | 98.58% | 98.42% | 95.61% | 7.36% | 1.42% | 1.58% | 4.39% |
| Food & Drink | 77.06% | 93.32% | 95.88% | 88.77% | 22.94% | 6.68% | 4.12% | 11.23% |
| Games | 96.72% | 99.56% | 99.57% | 98.25% | 3.28% | 0.44% | 0.43% | 1.75% |
| Health | 80.27% | 93.37% | 92.00% | 85.82% | 19.73% | 6.63% | 8.00% | 14.18% |
| Hobbies & Leisure | 86.71% | 99.60% | 98.08% | 94.72% | 13.29% | 0.40% | 1.92% | 5.28% |
| Home & Garden | 96.37% | 100.00% | 99.05% | 97.98% | 3.63% | 0.00% | 0.95% | 2.02% |
| Internet & Telecom | 85.56% | 98.91% | 98.80% | 93.85% | 14.44% | 1.09% | 1.20% | 6.15% |
| Jobs & Education | 91.06% | 97.63% | 96.64% | 93.82% | 8.94% | 2.37% | 3.36% | 6.18% |
| Law & Government | 97.00% | 99.61% | 98.78% | 97.77% | 3.00% | 0.39% | 1.22% | 2.23% |
| News | 90.00% | 99.23% | 99.40% | 95.10% | 10.00% | 0.77% | 0.60% | 4.90% |
| Online Communities | 83.39% | 100.00% | 97.44% | 90.58% | 16.61% | 0.00% | 2.56% | 9.42% |
| People & Society | 87.87% | 99.79% | 97.55% | 92.41% | 12.13% | 0.21% | 2.45% | 7.59% |
| Pets & Animals | 97.06% | 99.61% | 99.36% | 99.01% | 2.94% | 0.39% | 0.64% | 0.99% |
| Real Estate | 92.54% | 99.42% | 99.38% | 97.79% | 7.46% | 0.58% | 0.62% | 2.21% |
| Reference | 86.97% | 99.47% | 98.48% | 89.89% | 13.03% | 0.53% | 1.52% | 10.11% |
| Science | 80.45% | 97.49% | 98.24% | 93.09% | 19.55% | 2.51% | 1.76% | 6.91% |
| Shopping | 89.25% | 99.40% | 99.58% | 95.73% | 10.75% | 0.60% | 0.42% | 4.27% |
| Sports | 94.62% | 99.55% | 97.60% | 96.70% | 5.38% | 0.45% | 2.40% | 3.30% |
| Travel | 86.96% | 98.26% | 94.71% | 92.02% | 13.04% | 1.74% | 5.29% | 7.98% |
| Total | 88.87% | 98.93% | 98.67% | 94.97% | 11.13% | 1.07% | 1.33% | 5.03% |