Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  November 30, 2023

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 87.31% 99.33% 94.74% 90.68% 12.69% 0.67% 5.26% 9.32%
Central & Eastern Europe 75.96% 99.17% 99.25% 91.49% 24.04% 0.83% 0.75% 8.51%
Latin America 89.13% 99.04% 98.50% 93.28% 10.87% 0.96% 1.50% 6.72%
Middle East & Africa 87.29% 98.55% 97.85% 94.56% 12.71% 1.45% 2.15% 5.44%
North America 93.32% 99.47% 99.17% 97.37% 6.68% 0.53% 0.83% 2.63%
Western Europe 86.89% 98.38% 97.92% 93.01% 13.11% 1.62% 2.08% 6.99%
Total 88.00% 98.84% 98.44% 94.33% 12.00% 1.16% 1.56% 5.67%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 97.14% 93.47% 97.31% 97.18% 2.86% 6.53% 2.69% 2.82%
Arts & Entertainment 88.05% 99.45% 98.21% 94.32% 11.95% 0.55% 1.79% 5.68%
Autos & Vehicles 79.78% 93.11% 93.31% 85.38% 20.22% 6.89% 6.69% 14.62%
Beauty & Fitness 99.30% 100.00% 99.86% 99.65% 0.70% 0.00% 0.14% 0.35%
Books & Literature 83.18% 96.32% 93.85% 89.23% 16.82% 3.68% 6.15% 10.77%
Business & Industrial 81.66% 97.94% 95.17% 87.59% 18.34% 2.06% 4.83% 12.41%
Computers & Electronics 73.00% 94.96% 92.04% 79.01% 27.00% 5.04% 7.96% 20.99%
Finance 91.38% 98.94% 97.26% 93.37% 8.62% 1.06% 2.74% 6.63%
Food & Drink 82.40% 93.26% 95.67% 88.38% 17.60% 6.74% 4.33% 11.62%
Games 97.78% 99.67% 99.79% 98.86% 2.22% 0.33% 0.21% 1.14%
Health 84.43% 94.61% 93.84% 87.97% 15.57% 5.39% 6.16% 12.03%
Hobbies & Leisure 86.23% 99.59% 98.07% 94.64% 13.77% 0.41% 1.93% 5.36%
Home & Garden 99.85% 100.00% 99.58% 99.70% 0.15% 0.00% 0.42% 0.30%
Internet & Telecom 89.20% 99.18% 98.94% 95.05% 10.80% 0.82% 1.06% 4.95%
Jobs & Education 88.67% 97.78% 96.83% 92.64% 11.33% 2.22% 3.17% 7.36%
Law & Government 97.47% 99.70% 99.13% 98.25% 2.53% 0.30% 0.87% 1.75%
News 90.66% 99.36% 99.00% 96.04% 9.34% 0.64% 1.00% 3.96%
Online Communities 87.23% 100.00% 98.04% 92.95% 12.77% 0.00% 1.96% 7.05%
People & Society 85.63% 99.90% 98.65% 93.40% 14.37% 0.10% 1.35% 6.60%
Pets & Animals 94.67% 96.67% 97.60% 96.73% 5.33% 3.33% 2.40% 3.27%
Real Estate 92.86% 99.50% 99.40% 97.82% 7.14% 0.50% 0.60% 2.18%
Reference 83.93% 99.55% 98.70% 94.43% 16.07% 0.45% 1.30% 5.57%
Science 82.16% 97.64% 98.08% 92.16% 17.84% 2.36% 1.92% 7.84%
Shopping 88.15% 99.47% 99.52% 95.26% 11.85% 0.53% 0.48% 4.74%
Sports 88.83% 99.58% 98.04% 95.27% 11.17% 0.42% 1.96% 4.73%
Travel 89.88% 98.75% 96.38% 94.00% 10.12% 1.25% 3.62% 6.00%
Total 88.00% 98.84% 98.44% 94.33% 12.00% 1.16% 1.56% 5.67%