Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  May 22, 2025

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 88.35% 96.30% 86.00% 87.35% 11.65% 3.70% 14.00% 12.65%
Central & Eastern Europe 55.63% 84.66% 92.31% 77.44% 44.37% 15.34% 7.69% 22.56%
Latin America 83.58% 95.43% 93.71% 89.41% 16.42% 4.57% 6.29% 10.59%
Middle East & Africa 85.62% 96.11% 95.51% 92.19% 14.38% 3.89% 4.49% 7.81%
North America 92.38% 99.21% 82.83% 85.15% 7.62% 0.79% 17.17% 14.85%
Western Europe 84.03% 97.54% 95.39% 90.62% 15.97% 2.46% 4.61% 9.38%
Total 84.32% 97.69% 89.84% 88.01% 15.68% 2.31% 10.16% 11.99%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 61.75% 92.89% 93.82% 84.43% 38.25% 7.11% 6.18% 15.57%
Arts & Entertainment 88.50% 97.33% 87.59% 88.49% 11.50% 2.67% 12.41% 11.51%
Autos & Vehicles 81.61% 95.04% 77.79% 79.96% 18.39% 4.96% 22.21% 20.04%
Beauty & Fitness 98.15% 100.00% 99.86% 99.27% 1.85% 0.00% 0.14% 0.73%
Books & Literature 87.70% 97.80% 95.00% 91.44% 12.30% 2.20% 5.00% 8.56%
Business & Industrial 82.06% 95.10% 67.57% 75.00% 17.94% 4.90% 32.43% 25.00%
Computers & Electronics 75.71% 95.11% 82.61% 78.11% 24.29% 4.89% 17.39% 21.89%
Finance 84.89% 97.04% 95.63% 90.73% 15.11% 2.96% 4.37% 9.27%
Food & Drink 84.36% 95.19% 66.59% 74.16% 15.64% 4.81% 33.41% 25.84%
Games 94.39% 99.15% 99.07% 97.06% 5.61% 0.85% 0.93% 2.94%
Health 85.56% 96.07% 73.45% 80.51% 14.44% 3.93% 26.55% 19.49%
Hobbies & Leisure 96.69% 100.00% 87.01% 92.25% 3.31% 0.00% 12.99% 7.75%
Home & Garden 99.85% 100.00% 99.58% 99.70% 0.15% 0.00% 0.42% 0.30%
Internet & Telecom 87.30% 81.21% 90.53% 89.25% 12.70% 18.79% 9.47% 10.75%
Jobs & Education 82.09% 96.74% 88.35% 85.57% 17.91% 3.26% 11.65% 14.43%
Law & Government 98.78% 99.71% 99.17% 98.97% 1.22% 0.29% 0.83% 1.03%
News 92.14% 99.54% 98.92% 97.94% 7.86% 0.46% 1.08% 2.06%
Online Communities 84.75% 85.42% 78.67% 81.35% 15.25% 14.58% 21.33% 18.65%
People & Society 82.05% 100.00% 98.78% 95.41% 17.95% 0.00% 1.22% 4.59%
Pets & Animals 95.53% 100.00% 98.49% 97.50% 4.47% 0.00% 1.51% 2.50%
Real Estate 88.74% 95.93% 94.09% 92.76% 11.26% 4.07% 5.91% 7.24%
Reference 83.28% 99.68% 98.63% 94.17% 16.72% 0.32% 1.37% 5.83%
Science 82.98% 95.08% 65.75% 75.01% 17.02% 4.92% 34.25% 24.99%
Shopping 91.72% 99.20% 99.01% 96.13% 8.28% 0.80% 0.99% 3.87%
Sports 86.90% 99.70% 98.21% 94.89% 13.10% 0.30% 1.79% 5.11%
Travel 93.87% 99.85% 99.79% 99.52% 6.13% 0.15% 0.21% 0.48%
Total 84.32% 97.69% 89.84% 88.01% 15.68% 2.31% 10.16% 11.99%