Worldwide adblock usage broken down by device type for region & website category.
Report last updated: October 24, 2021
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Region | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Asia-Pacific | 88.72% | 99.32% | 98.57% | 94.08% | 11.28% | 0.68% | 1.43% | 5.92% |
| Central & Eastern Europe | 80.08% | 98.56% | 98.54% | 92.55% | 19.92% | 1.44% | 1.46% | 7.45% |
| Latin America | 83.81% | 99.10% | 98.51% | 91.08% | 16.19% | 0.90% | 1.49% | 8.92% |
| Middle East & Africa | 88.05% | 96.76% | 95.87% | 93.76% | 11.95% | 3.24% | 4.13% | 6.24% |
| North America | 91.65% | 99.41% | 99.33% | 96.97% | 8.35% | 0.59% | 0.67% | 3.03% |
| Western Europe | 86.89% | 98.95% | 99.39% | 94.02% | 13.11% | 1.05% | 0.61% | 5.98% |
| Total | 88.11% | 99.19% | 99.04% | 94.97% | 11.89% | 0.81% | 0.96% | 5.03% |
Allowing Ads |
Blocking Ads |
|||||||
|---|---|---|---|---|---|---|---|---|
| Category | Desktop | Tablet | Mobile | Total | Desktop | Tablet | Mobile | Total |
| Adult | 96.19% | 87.91% | 85.96% | 92.72% | 3.81% | 12.09% | 14.04% | 7.28% |
| Arts & Entertainment | 86.80% | 99.34% | 98.71% | 91.86% | 13.20% | 0.66% | 1.29% | 8.14% |
| Autos & Vehicles | 76.57% | 99.07% | 98.46% | 91.23% | 23.43% | 0.93% | 1.54% | 8.77% |
| Beauty & Fitness | 95.38% | 100.00% | 88.89% | 94.81% | 4.62% | 0.00% | 11.11% | 5.19% |
| Books & Literature | 84.33% | 96.41% | 95.30% | 91.19% | 15.67% | 3.59% | 4.70% | 8.81% |
| Business & Industrial | 93.13% | 99.55% | 99.64% | 97.76% | 6.87% | 0.45% | 0.36% | 2.24% |
| Computers & Electronics | 87.61% | 98.35% | 96.13% | 90.69% | 12.39% | 1.65% | 3.87% | 9.31% |
| Finance | 87.34% | 98.41% | 97.69% | 93.00% | 12.66% | 1.59% | 2.31% | 7.00% |
| Food & Drink | 83.41% | 99.59% | 99.30% | 97.22% | 16.59% | 0.41% | 0.70% | 2.78% |
| Games | 93.29% | 99.37% | 99.17% | 96.63% | 6.71% | 0.63% | 0.83% | 3.37% |
| Health | 88.53% | 99.32% | 98.99% | 95.37% | 11.47% | 0.68% | 1.01% | 4.63% |
| Hobbies & Leisure | 86.30% | 99.60% | 98.10% | 94.67% | 13.70% | 0.40% | 1.90% | 5.33% |
| Home & Garden | 96.55% | 100.00% | 99.00% | 98.02% | 3.45% | 0.00% | 1.00% | 1.98% |
| Internet & Telecom | 79.52% | 98.20% | 98.14% | 91.24% | 20.48% | 1.80% | 1.86% | 8.76% |
| Jobs & Education | 91.86% | 99.27% | 98.89% | 94.96% | 8.14% | 0.73% | 1.11% | 5.04% |
| Law & Government | 97.11% | 99.66% | 95.85% | 96.94% | 2.89% | 0.34% | 4.15% | 3.06% |
| News | 88.25% | 99.15% | 99.49% | 94.91% | 11.75% | 0.85% | 0.51% | 5.09% |
| Online Communities | 60.15% | 84.62% | 93.03% | 70.32% | 39.85% | 15.38% | 6.97% | 29.68% |
| People & Society | 87.51% | 99.66% | 97.32% | 91.83% | 12.49% | 0.34% | 2.68% | 8.17% |
| Pets & Animals | 97.11% | 99.60% | 99.21% | 98.92% | 2.89% | 0.40% | 0.79% | 1.08% |
| Real Estate | 91.37% | 99.33% | 99.30% | 97.35% | 8.63% | 0.67% | 0.70% | 2.65% |
| Reference | 80.72% | 99.49% | 99.42% | 85.63% | 19.28% | 0.51% | 0.58% | 14.37% |
| Science | 84.40% | 99.42% | 99.45% | 96.32% | 15.60% | 0.58% | 0.55% | 3.68% |
| Shopping | 86.30% | 99.37% | 99.51% | 94.32% | 13.70% | 0.63% | 0.49% | 5.68% |
| Sports | 82.86% | 97.52% | 95.78% | 89.73% | 17.14% | 2.48% | 4.22% | 10.27% |
| Travel | 85.35% | 97.60% | 97.73% | 94.68% | 14.65% | 2.40% | 2.27% | 5.32% |
| Total | 88.11% | 99.19% | 99.04% | 94.97% | 11.89% | 0.81% | 0.96% | 5.03% |