Global Insights for Adblock Usage

Worldwide adblock usage broken down by device type for region & website category.

  Report last updated:  December 10, 2019

 
Allowing Ads
Blocking Ads
Region Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Asia-Pacific 81.87% 98.71% 94.82% 89.40% 18.13% 1.29% 5.18% 10.60%
Central & Eastern Europe 73.51% 97.78% 97.61% 85.06% 26.49% 2.22% 2.39% 14.94%
Latin America 78.71% 97.45% 97.17% 87.98% 21.29% 2.55% 2.83% 12.02%
Middle East & Africa 85.71% 96.39% 94.70% 91.71% 14.29% 3.61% 5.30% 8.29%
North America 86.39% 98.92% 99.24% 94.17% 13.61% 1.08% 0.76% 5.83%
Western Europe 80.35% 96.45% 98.79% 91.77% 19.65% 3.55% 1.21% 8.23%
Total 81.38% 97.12% 98.09% 91.42% 18.62% 2.88% 1.91% 8.58%
 
Allowing Ads
Blocking Ads
Category Desktop Tablet Mobile Total Desktop Tablet Mobile Total
Adult 86.66% 97.59% 88.87% 88.44% 13.34% 2.41% 11.13% 11.56%
Arts & Entertainment 79.22% 90.51% 94.30% 86.86% 20.78% 9.49% 5.70% 13.14%
Autos & Vehicles 80.95% 98.40% 98.71% 90.35% 19.05% 1.60% 1.29% 9.65%
Beauty & Fitness 89.11% 99.30% 97.99% 96.03% 10.89% 0.70% 2.01% 3.97%
Books & Literature 84.80% 98.90% 98.39% 93.13% 15.20% 1.10% 1.61% 6.87%
Business & Industrial 85.32% 99.09% 98.05% 90.07% 14.68% 0.91% 1.95% 9.93%
Computers & Electronics 74.37% 97.88% 95.07% 79.45% 25.63% 2.12% 4.93% 20.55%
Finance 79.81% 98.00% 96.49% 88.54% 20.19% 2.00% 3.51% 11.46%
Food & Drink 89.14% 99.28% 99.30% 94.83% 10.86% 0.72% 0.70% 5.17%
Games 74.95% 97.99% 97.22% 80.85% 25.05% 2.01% 2.78% 19.15%
Health 90.95% 99.34% 99.12% 95.70% 9.05% 0.66% 0.88% 4.30%
Hobbies & Leisure 87.47% 99.11% 99.38% 95.44% 12.53% 0.89% 0.62% 4.56%
Home & Garden 81.89% 99.01% 98.12% 88.30% 18.11% 0.99% 1.88% 11.70%
Internet & Telecom 73.74% 95.61% 95.99% 85.63% 26.26% 4.39% 4.01% 14.37%
Jobs & Education 79.54% 99.05% 98.32% 87.44% 20.46% 0.95% 1.68% 12.56%
Law & Government 93.35% 99.24% 99.08% 96.95% 6.65% 0.76% 0.92% 3.05%
News 83.21% 96.69% 99.01% 93.91% 16.79% 3.31% 0.99% 6.09%
Online Communities 70.40% 94.85% 96.21% 80.64% 29.60% 5.15% 3.79% 19.36%
People & Society 83.92% 98.91% 98.62% 94.13% 16.08% 1.09% 1.38% 5.87%
Pets & Animals 88.23% 99.16% 97.40% 95.76% 11.77% 0.84% 2.60% 4.24%
Real Estate 87.13% 99.22% 99.55% 93.71% 12.87% 0.78% 0.45% 6.29%
Reference 84.43% 99.21% 96.60% 89.42% 15.57% 0.79% 3.40% 10.58%
Science 86.82% 97.84% 96.88% 88.95% 13.18% 2.16% 3.12% 11.05%
Shopping 61.15% 97.89% 96.27% 82.83% 38.85% 2.11% 3.73% 17.17%
Sports 85.01% 96.81% 96.70% 93.95% 14.99% 3.19% 3.30% 6.05%
Travel 90.65% 99.25% 99.50% 97.57% 9.35% 0.75% 0.50% 2.43%
Total 81.38% 97.13% 98.09% 91.42% 18.62% 2.87% 1.91% 8.58%